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Hey Everyone,

Do you any of you guys post Facebook content on a regular weekly basis? I find myself running out of content to post? Anyone have any good source for good information that I can relay to my customers. I have been just posting, customer reviews, car tips, sometimes offers on good discounted automotive parts.

Thanks...Robert

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Yes. When I see something I like, I'll save it to share to the page. Or I'll surf for specific subjects like for the holidays or weekends. I'll share from other pages I follow too. I figure it gives that business more exposure also.

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  • 5 weeks later...

I used to try and post to our page myself until I realized two things a year ago:

1-I didn't have a clue what I was doing

2-I was posting so infrequently that my posts didn't do any good

I signed up with Optimize Social Media and the results have been fantastic! They usually post something to Facebook & Twitter everyday and I don't have to worry about it. I have my own contact person and can call and e-mail if I want something specific posted. I also get weekly statistics and every couple of months my contact calls and checks in. I also get a call about negative reviews, and we discuss the best way to respond publicly, and then they respond. There is a monthly fee, but I feel it has been well worth it as our page gets more likes and views everyday. Also there is a discount if you are a NAPA Autocare center. 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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