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Feedback on new logo for our general repair shop, Please vote!


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Design ID #14282839   I like this one.. Think it leans more towards auto repair , where the others seem more generic . This one with the wrench, piston, and clutch steel lets you know it is auto repair even if you can't read English. That would be my pick

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2 hours ago, skm said:

Design ID #14282839   I like this one.. Think it leans more towards auto repair , where the others seem more generic . This one with the wrench, piston, and clutch steel lets you know it is auto repair even if you can't read English. That would be my pick

I also vote this one. Who designed these? The proofs look similar from when I got my logo designed. Wondering if it's the same person

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Great designs overall. I'm not a fan of the cursive font. It would be hard to read from the road at any kind of speed.

I like Alex's pick and Harry's pick. Alex's pick certainly conveys the message better than most, Harry's pick is just clean and easy on the eyes.

I'd want to scale a few of those up and see what they look like from the road. How eye catching is it when driving by and not thinking about auto repair? I think I might also experiment with other colors. The colors you picked are easy on the eyes, but may blend into the background a little too much. I'd want a bold color that stands out.

It seems that most of the time logo designers think about how it's going to look on letterhead, but where it really has to look good is on the single most expensive piece of advertising you'll buy. The sign by the road.

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I like the one xrac chose, however there was one that the wrench came in sideways like an e, HOWEVER I also do not like the cursive font on that logo.  Use the font for essential in the logo with the wrench and piston in that choice and it would work better.  Essential should be a simple font.

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Had a quick look at all of them. My first questions (when it comes to design) are:

1) Does it convey the message QUICKLY - in just a quick glimpse

2) Will it easily reproduce in both full color and black and white?? I ask that because a lot of direct mail utilizes copy (quick printing) in black on colored paper. If your logo is too "busy" or too many colors, it makes that harder to do.

Also noticed... funny thing... that "AUTO CARE" is the smallest part of the logo. Hmmm....

Hope this helps!

Matthew Lee
"The Car Count Fixer"

Fix Your Car Count in 17 Minutes... Guaranteed!
The Official Guide to Auto Shop Marketing
The Auto Shop Owner's Unfair Advantage!

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”


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