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Posted

One of the best things ive discovered for driving traffic is Boosting a post on my business facebook page. While some or most may have seen the option to boost a post, Have you done it? My phone rings off the hook when I have certain tire specials going on, Or just a post for auto repair in general. I probably spend more than I should, Still working on making it efficient, But I do see results. Anyone else doing this? Feel free to share.

Posted

I haven't seen as much of a return for paid advertising on Facebook. As for reviews and testimonials, absolutely worth the effort. We encourage our customers to leave reviews through crm

Posted

Here's some data from our other business. Facebook is the main source of advertisement, weekly we see 400-600 patrons who mention they found us on facebook!

It can be extremely effective!

post-1409-146158533911_thumb.jpgpost-1409-146158539497_thumb.jpg

 

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Posted

Here's some data from our other business. Facebook is the main source of advertisement, weekly we see 400-600 patrons who mention they found us on facebook!

It can be extremely effective!

attachicon.gifuploadfromtaptalk1461585338000.jpgattachicon.gifuploadfromtaptalk1461585393881.jpg

 

Sent from my SM-N910V using Tapatalk

Very Nice, How do you narrow your reach down? I sell used tires as well so i like to go probably 50 miles out. Its effective as I get people in that dont even come to my city for anything.

Posted (edited)

We also use Facebook advertising by boosting a particular post, choosing the demographics and area we want. It has worked very well for us and it is cheap advertising.

 

The one thing I do hear our Facebook administrator tell other business owners is to be specific on the ad you boost. Instead of focusing on the entire shop, focus on one specific area, like brakes...... and use lots of pictures!! Our A/C ad had a picture of a dog hanging out the car window.

Edited by PAPShop
  • Like 2
  • 8 months later...
Posted

Are you managing the ads yourself or do you guys have a company doing it? I recently had a sales pitch from a guy who charges $1200 a month (not including ad budget). There is a 30 day trial with him but I think the price is high unless the ROI proves to be amazing. I tried 2 different campaigns on my own with not much luck.

Posted

I've had autoshop owners who have used Facebook and/or Google adwords and they all got results.

 

The problem is, when the ads stop so do the customers.

 

We are deriving far better ROIs (return on investment) on cheap SEO tactics like using keywords tied to cities and zip codes and attaching alt tags to images. YouTube videos work great, too.

 

I have one client, a PDR guy, makes over $250,000 a year and relies on little more than SEO (and working extended hours to serve all his clients).

 

I have another Auto Pro who was spending $600 a month on Adwords. I SEO'd his site and now he gets More customers and keeps his $600/month for himself.

 

SEO is an asset. Advertising is an expense.

  • 2 weeks later...
Posted

I'm getting rid of Facebook. Too much hassle. Had a customer complain that we put a hole in his engine block doing a water pump and timing belt and he's now leaking oil. We did the repair 7 months ago. Within an hour of the one bad review I had two additional reviews from people I investigate who happen to be friends of the first guy who said we used tape to cover an engine block hole! There's no policing this type of thing.

 

I get good results from Google Adwords and I took my Facebook account down.

Posted

I'm getting rid of Facebook. Too much hassle. Had a customer complain that we put a hole in his engine block doing a water pump and timing belt and he's now leaking oil. We did the repair 7 months ago. Within an hour of the one bad review I had two additional reviews from people I investigate who happen to be friends of the first guy who said we used tape to cover an engine block hole! There's no policing this type of thing.

 

I get good results from Google Adwords and I took my Facebook account down.

 

 

There is no policing any type of review platform unless it is on your own website. Yelp, Googl Review, Facebook etc fall into this category.

 

I know you are pissed off and I would be as well however by just turning off facebook as an act of defiance you are just keeping yourself in the digital dark ages. To make any any social media / review platform work for you, you must be consistent. To drown out the negative reviews you must obtain positive reviews. The only way you get ahead of it is to embrace the good with the bad. There is nothing anyone can do to stop change. This is the world we live in.

  • Like 1
Posted

Respectfully disagree. I have a productive website, SEO working, and Google Adword campaigns. Facebook is expensive to drive traffic in comparison. It also brings out the people too willing to throw flames without thinking, without consequence. I watched a concerted effort to slander my business reputation with false claims yesterday and I've seen it happen too often to others as well. I'm nowhere near the digital dark ages as you suggest but I appreciate your thoughtful and kind words. Yes, I am pretty disappointed in the Facebook folks and I've tracked FB for three years. It's brought me minimal to no direct positive benefit. It has brought me hours of worry and stress. I've called each negative review I've had (about 6) since I bought my shop three years ago and not one of them would talk with me. Not one of them had a complaint while here for service. One complaint declined all services and still complained because he did the repair himself across the street in a parking lot in 30 minutes and we were charging him 5 hours of labor. Again, a flat out lie. The others who don't answer their phones or return my calls to discuss know they're not telling the truth or the whole story yet are willing to go out online and try to ruin my reputation. I've lost sleep and bent over backwards to help EVERYONE in my shop, especially the malcontents. There isn't enough business from Facebook to justify the headache and return.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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