Asking the taboo question, talking about the tough subjects.
-
Available Subscriptions
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
Understand the financial benefits of effective training for Service Advisors and Customer Service Reps and the importance of networking and collaboration. November 9 - 10, 2024 in Detroit/Novi, MI Learn more at serviceadvisortraining.com
Leigh Anne Best, Might Auto Pro, Medina, OH, trainer and co-founder of Brakes for Breasts Bill Hill, Might Auto Pro, Medina, OH, trainer and coach Maverick Shop Owners Laura Frank, former shop owner, trainer and co-founder of Brakes for Breasts Gerry Frank, former shop owner, trainer and coach for Maverick Shop Owners
Show Notes
Importance of Owner Participation (00:03:00) Carm emphasizes the need for shop owners to participate in training alongside their customer service representatives. Networking Benefits (00:04:22) The significance of networking among attendees at the training event for shared learning experiences. Experience of the Trainers (00:05:34) Highlighting the extensive experience of the trainers and their practical knowledge in customer service. Financial Implications of Training (00:06:04) Discussion on the financial benefits of effective customer service and training for shop owners. Technician to Service Advisor Success Story (00:09:01) Bill shares a success story of a technician who transitioned to a service advisor role and excelled. Transparency in Business Practices (00:12:00) Jerry talks about the importance of transparency and ethical practices in customer service. Hiring for Customer Service (00:14:20) Discussion on effective hiring practices for customer service representatives based on personality traits. Upcoming Live Training Event (00:16:34) Announcement of the live service advisor training event scheduled for November 9th and 10th in Detroit. Building Customer Relationships (00:20:22) Emphasizes the importance of educating customers about their vehicle issues for better service. Importance of Follow-up (00:21:20) Highlights the significance of following up with customers to encourage repeat visits. Training for All Staff (00:21:51) Stresses that training should include anyone who interacts with customers, not just CSRs. Tracking Phone Call Success (00:22:31) Discusses the importance of tracking opportunity calls to measure conversion rates effectively. Utilizing Technology for Improvement (00:23:33) Mentions the benefits of using technology to analyze customer interactions and improve service. Identifying Underlying Problems (00:24:52) Explores how phone answering issues can be mistaken for marketing problems. Adapting to Change in Business (00:26:06) Encourages business owners to evolve with industry changes and invest in staff training. Challenges in Leadership (00:27:19) Discusses difficulties in communicating effectively with staff and the importance of peer learning.The Value of Training (00:31:53) Argues that investing in training can sustain or even improve business revenue. Setting Staff Up for Success (00:33:27) Emphasizes the responsibility of leaders to properly train staff for their roles. Motivation for Collaboration (00:34:23) Explains the drive behind the coaches to organize training sessions for struggling clients. Helping Others Succeed (00:35:50) Emphasis on the joy of witnessing others' success and mentorship in the industry. Overcoming Training Paralysis (00:36:27) Addressing confusion in training and providing guidance to help shop owners move forward. Value of Training (00:41:49) Discussion on the impact of trained salespeople on business success and owner satisfaction.
-The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
-
By Changing The Industry
Why Pricing Adjustments Can Hurt Your Sales #podcast #autorepairbusiness #podcastclips
-
By carmcapriotto
In this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand.
Key Points:
• Benchmark Report Basics: The episode starts by explaining a detailed report that covers sales, profits, and key metrics for different types of auto repair shops, including Euro and diesel shops in various regions.
• Sales and Tech Performance: The report shows average monthly sales per technician, highlighting how important it is to make sure your techs are productive and hitting industry standards.
• Profit Margins: Hunt dives into the differences in profit margins on labor and parts, showing how different types of shops (like general repair versus high-end) stack up in terms of profitability.
• Rising Costs: There’s a discussion on how rising costs, especially in labor and rent, are squeezing profits, and why keeping costs in check is crucial to staying in the black.
• Industry Trends: The episode also covers big industry trends, like the need to offer solid employee benefits to attract good workers, and the different ways shops are paying their staff.
• DOWNLOAD THE REPORT HERE: https://paarmelis.com/wp-content/uploads/2024/08/2024-PMA-Benchmark-Report.pdf
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the latest updates on the Employee Retention Tax Credit (ERTC) from the IRS. This episode is a must-listen if you're unsure about your ERTC status or how it impacts your taxes.
Explore the IRS's recent announcements and what they mean for your ERTC claims. Understand the different risk categories the IRS has assigned to ERTC applications. Learn the tax implications if you’ve received ERTC funds but haven’t filed your taxes yet. Get practical advice on what to do if you're still waiting for your ERTC money.
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Click to go to the Podcast on Remarkable Results Radio
-
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now