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Joe Marconi

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Everything posted by Joe Marconi

  1. Joe Marconi
    Continuous training is one of the keys to success in any profession. Everyone needs to grow, whether they are business owners or employees. It's too bad that you had a few bad experiences with training, but I guess there is good and bad in everything.
  2. Joe Marconi
    Ha! Love it!
  3. Joe Marconi
    Take a look at the Forgetting Curve chart below. Does anyone need a better argument for continuous training?
  4. Joe Marconi
    Amen. A shop should always base their prices on what they need to earn a profit, never the shop down the street. I guess it's nice to know what other shops are doing, but in the end, you need to know the numbers of YOUR business, then set your prices accordingly.
  5. Joe Marconi
    I really do believe this type of advertising/marketing promotes overall value. You mention transparency, that too has value to the customer. We did something very similar, using a company call True Video. The tech would make a quick video of the inspection, which was sent to the customer showing any needed work and why. In my opinion, anything that engages the customers and moves their mind away from price is a win.
  6. Joe Marconi
    Great advise! I agree, you need to perform your due dillegence, and also speak to the right professionals. Put the plan on paper, it becomes real at that point.
  7. Joe Marconi
    I have seen this before, and yes, let this be a lesson for all!
  8. Joe Marconi
    Shop Owners, do you have an apprenticeship program at your shop? If not, why not? With so many shops looking for techs these days, perhaps one of the best ways is to grow your own. On of the best programs out there is the NAPA Apprenticeship Program. https://member.napaautocare.com/getmedia/3f59adca-04c7-4be1-9f79-c551a25f0065/1-AutoCare-Apprentice-Program-Handbooks.pdf?ext=.pdf I know, I know, you may have immediate needs for a tech, I get that. But if we all start today to hire an apprentice, we are building for the future. And with the right program, you can get a tech up to speed in a lot less time than you think. Plus, how long have you been looking for that tech you need? I would like to hear from shop that have an apprenticeship program, and how it's working for them.
  9. Joe Marconi
    Yes, Agee. As a landlord, it's your responsibility to qualify the tenant. Plus, never assume that the tenant will take care of the building and property the way they should and obligated to do as per their lease agreement. Trust But Verify!
  10. Joe Marconi
    You just outlined the secret to great customer service! With this stratgey, which really isn't a strategy, it's just be a good human being, you will also remove price from the customer's mind. Value up, sales are made, and the price fades from the customer's mind. Great stuff!
  11. Joe Marconi
    The past few years have been like a wild roller-coaster ride. What was normal in 2019 no longer holds true today. And while many of have a hard time sitting down and writing out of goals, I feel that now more than ever, shop owners need to plan out their future with clearly defined written goals. This is especially true for shop owners who plan to be in business beyond 2030. What are your business goals? Improve your existing shop? More locations? What plans do you have for your personal life? How much longer do you plan on working in the business?
  12. Joe Marconi
    Wow! BBB complaint, not good!
  13. Joe Marconi
    More words of Wisdom! Your story is common with so many shop owners. The thing that other shop owners should take notice to is that you realized when it was time to exit and you did something about it, and that you built a business worth selling. As I tell ALL shop owners, "You are never too young to plan your exit stratgey, and build your business as if you are going to sell it tomorrow." Thanks for sharing! Great information!
  14. Joe Marconi
    No matter where go, there is a common theme. It seems that every shop owner is looking to hire a technician. So, I thought that a poll would be a benefit to all of us, and plus get a gauge on where our members are at with regard to hiring. Please take the Poll so we can all share and learn.
  15. Joe Marconi
    You gave lot of great advise. I am sure the readers will benefit from it. Owning the real estate does put you in a better position and with more options, especially when retiring. If buying the property at the shop is not possible, then investing in other real estate properties should be considered. Again, great story, great advise.
  16. Joe Marconi
    Strongly agree!!!
  17. Joe Marconi
    Sometimes out of Crisis comes Clarity. I think that is what is happening now. The build up of the tech shortage, low wages, low shop owner profit, and rising expenses has come to a point of crisis for so many shop owners. But, for it's worth, lessons have been learned and it reflected in so many shop owners increasing their labor rates. I would urge all shop owners on this forum to spread the word and give other shop owners that you know, the confidence that they can have a labor rate that is in line with what they need to earn a living, pay competitive wages and turn a profit.
  18. Joe Marconi
    Only? I would say you did good! And luck is when preparation meets opportunity. So, you need to give yourself some of the credit too.
  19. Joe Marconi
    My approach was similar. If I made a presentation to a customer, they needed it. And for my long time loyal customers, once you will build that trust it's really a matter of "telling" and not so much "selling" And what a great argument about discounting to new customers!
  20. Joe Marconi
    Nice! Good you you! This is a lesson for other shop owners, that's why this is such an important topic! Thank you for sharing, and what an amazing looking shop in a beautiful area!
  21. Joe Marconi
    Agree Frank, and to add to that, for the most part too many people in our industry have been underpaid for too long, and that includes the shop owners too. I also agree that being the cheapest guy in town is a sure way to go out of business. We are not mass-marketers, we are a specialized group of professionals with a lot of associated costs of doing business. We need to charge what we are worth.
  22. Joe Marconi
    Nice Mason! it is truly inspirational to see how so many shops are doing the math, looking at their operating expenses, and payroll, and increase their labor to what's needed to earn a profit!
  23. Joe Marconi
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  24. Joe Marconi
    5 star Ralph.jpg
  25. Joe Marconi
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