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Everything posted by Joe Marconi
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Are Your Employees Looking to Leave You?
Joe Marconi commented on Joe Marconi's blog entry in Joe's Blog
Great comments, when people feel appreciated and treated with respect, it makes a big difference in their attitude toward their job and the company they work for. -
There’s a lot of talk these days about finding quality employees. Creating a continuous recruiting process to find and hire quality people is essential for your overall success. However, shop owners also need to consider their existing employees and create a work environment where people feel wanted. The truth is you cannot afford to lose the people you have now, especially if those employees are superstars. Another reality is that with so many shops looking to hire, they may be trying to recruit and hire your employees! To attract and retain employees, shop owners must create an amazing workplace experience. A great pay plan must also be a factor, along with benefits, but it’s not the entire reason why people stay employed with you. The truth is, people don’t quit businesses, they quit their boss or their manager. This is not to say that a pay plan is unimportant. It is, especially these days. However, to get your employees truly engaged and want to continue working at your company requires having a workplace environment where people feel appreciated for the work they do, are encouraged, and have a feeling of shared purpose. This will help anchor your employees to your business and help prevent them from looking over the fence for greener grass. Lastly, get more involved with your employees on a personal level. Find out what matters to them. Find out what their goals are. When you align employee goals with company goals, you are well on your way to having a winning team. You will also create a strong bond with your employees. This strategy will help you retain employees, with a stronger and more profitable business in the long term.
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Your concern is valid. I never thought of a sign, however. We always had what I called, the Open Door policy. I would train my advisors to always tell the customer that the estimate I am giving you may change once we begin the repair process. If we encounter any seized bolts, or any other circumstance out of our control, we would discuss any additional charges. I would be curious to see how other shops handle this. Hope this helps. One thing about signs, we need to be careful that they don't send a negative message. But, as I stated, this is a very valid point.
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Looking for another incredible reason to come to the Elite Invitational? Mitchell 1 will be hosting a dinner on the Adventure Hornblower on the first evening of the Elite Invitational, June 2. Cruise around the San Diego Harbor and take in all the beautiful sights, while enjoying an amazing dinner with great company. The Elite Invitational is going to be this year's can't-miss event, so kick off your summer the best way possible - by learning how to take your shop miles ahead of the competition, all while enjoying everything sunny San Diego has to offer. Contact your Mitchell 1 representative for your exclusive discount! eliteworldwide.regfox.com/elite-invitational
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Build A Cash Reserve for your Repair Shop
Joe Marconi replied to Joe Marconi's topic in Accounting, Profitability, & Payroll
Being cash strong is so important in business and in life. Budgeting properly will keep you out of debt and help build financial security.- 4 replies
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- cash reserve
- profitabiliy
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Come See Me in June at The Elite Invitational!
Joe Marconi replied to Joe Marconi's topic in Events & Trade Shows
I was a client of Bob Cooper and Elite way back in the mid 1990s, learned a lot and he was also instrumental in my life. To work for Elite now and help others is an honor. -
Wow, my situation was very similar. For the first 10 years in business I struggled financially. I had a great business, booked out for two weeks, but no profit. I started attending classes in finance, sales and marketing, and it changed my life. I too read the E Myth by Michael, and I know he was talking directly to me. Once I did figure it out, things got better quickly. I was a tech turned business owner. And it all worked out, but not without a lot of challenges, struggles and set backs. But in the end, no regrets.
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I totally understand the difference. I too have not really retired. In fact, I still work everyday. Not at the same pace, but still work. Everyone has to make the choice that is best for them. What I tell people is to make sure you enjoy life, your family and your friends. Thank you for being a loyal as an ASO member, and looking forward to enhancing Auto Shop Owner. By the way, I am enjoying this new chapter! Thank you again!
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Frank, I feel your pain, and what you posted is something I DO NOT miss. I think everyone on Auto Shop Owner has been in your boat too. I know it's easy for me to say this, but here I go: Focus on all your good customers, those that DO value what you do and appreciate the things you do. Do things for the right reasons, and the right people will notice. Don't bring yourself down their level, don't worry about those reviews. Reply to those reviews in a professional manner. You cannot be all things to all people. Take a breath and this too shall pass.
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Shop Owners! Come see me at the Elite Invitational this June. You will network with other shop owners from around the country, obtain great information from the customer panels, and from the guest speakers. And, I will be there making a presentation on "How to Identify the Perfect Customer for YOUR Shop" Looking forward to seeing you there! Joe Marconi For more information and to register for the event, click the link below...
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Sure, you can email me at [email protected] Thank you! Joe
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Thank you for your feedback. It is greatly appreciated. I agree with you that negativity does help our cause. There are many great and honest shop owners and techs and they need to be recognized. I don't know how we can implement a place for customers, but let me kick it around and put in on the list of "To Dos" Thank you again! Joe
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Air Conditioning Repair Pricing
Joe Marconi replied to JeffPMR's topic in Pricing, Discounts, Labor Rate
I have not heard that. Last summer we ordered filters for our machines, and did not have an issue. But anything is possible these days with the shipping issues we are seeing. -
Air Conditioning Repair Pricing
Joe Marconi replied to JeffPMR's topic in Pricing, Discounts, Labor Rate
Before I sold my company, I purchased a Robinare. Good unit, good support. You will need to charge. The $550 you paid is not uncommon. Make sure your register it and buy the warranty. -
I remember before I expanded, my shop looked the same....Cars all over the place. I really don't know about stackable lifts and how well they will work for you. I know in NYC, where space is really tight, parking companies and garages use a type of stackable lifts. Things to consider are: Price, speed of action, how it looks, and how many you would need. Perhaps you need to ask, "Have we outgrown this location?" Is there any other space that you can rent, land to purchase, that is nearby? One good thing, it looks like business is going well.
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I really don't know where to start. This video brings up valid points. However, like so many other podcasts, articles, and other media sources, it brings up the negative side of our auto repair shop industry. Personally, I don't like it. I am hesitating a bit, only because Auto Shop Owner is an open forum and we need to hear ALL voices, ALL opinions and ALL sides. This is what I want to see more of: There are so many honest, hard working, ethical shop owners and techs out there. Are they perfect? No one is. I think the bigger problem is that we are not as united as we should be. We, the automotive shop owners, need to come together and believe in each other. Let's not go down the road of picking out the bad, this is done too often. Let me stop, Let me hear from you.
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Never Say "No" To A Job
Joe Marconi replied to Transmission Repair's topic in Pricing, Discounts, Labor Rate
Wow. That would have been a nightmare! $50,000 would have been my price! -
Is the Price of Gas Affecting Sales?
Joe Marconi replied to Joe Marconi's topic in Business Talk - How's your shop doing?
Thugs? Too strong? My religion forbids me from saying a few other choice words. I think you make very good points. For many shops across the country, they are doing just fine, but I have to think that the increases in prices and gas has to be affecting the average consumer. We do need change, I just hope it comes soon enough.- 7 replies
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- sales
- sales strategy
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Looks nice! For us "older" guys!
