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Joe Marconi

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Everything posted by Joe Marconi

  1. Joe Marconi
    It sounds like you need an emotional hug. I just sold my business after 41 years, and I can certainly empathize with you. And I don't' have an easy solution. You will have to make difficult decisions soon, and I hope an pray that you find quality people. You cannot do it alone, and I know you know that. It sounds like you are in the NYC area, or near NYC, my shop was in Putnam County and I'm originally from the Bronx, and grew up in the gas station business. I too have learned that your employees are your most important asset, but can also be a big disappointment. Perhaps, ask a few questions and maybe we can brainstorm on the forum and help?
  2. Joe Marconi
    ASE CELERBRATES 50 YEARS! I remember back in 1978 taking my first two ASE certifications tests. ASE has come a long way. Even with the controversy of consumer awareness, ASE does do a great job. Your thoughts on ASE Certifications?
  3. Joe Marconi
    I agree, Sears was BIG years back, and not just on automotive service. And what a history and legacy that was all destroyed. Sad.
  4. Joe Marconi
    After a tough number of years, and declaring bankruptcy in2017, Sears finally closes it's reaming auto centers. While it's not stated from what I read, I can't help thinking that the scandal in the 1990s, when Sears was found to promote unethical sales practices, had a lot to do with this. Here is a quote from the NY Times, June 12, 1992: "The California Department of Consumer Affairs today charged Sears, Roebuck & Company's automotive repair shops with systematically defrauding customers by performing unnecessary service and repairs, saying it would seek to revoke the company's license to do such business in the state." Source: https://www.nytimes.com/1992/06/12/business/accusation-of-fraud-at-sears.html Tire Business article on Sears closing its remaining 15 stores: https://www.tirebusiness.com/news/sears-auto-centers-close-last-15-locations Your Thoughts?
  5. Joe Marconi
    Yes, Agree. During COVID, a customer wanted us to install aftermarket brakes, calipers, rotors and exhaust. What a nightmare. We took it in due to lack of work during the pandemic, but it wasn't fun.
  6. Joe Marconi
    I just saw this post. Interesting question. I was a shop owner for 41 years, and rarely refused much of anything. BUT, I also new the limit of my employees. The key thing to remember, from my perspective, is that you must make sure you do the job efficiently and make a profit, and do it well enough to be considered a professional repair or service. We did stay away from jobs we felt were not aligned with our talents and with our expertise. For example, undercoating, rust proofing, some electrical work, anything to do with accessories: Radio, Navigation, etc.
  7. Joe Marconi
    Got your attention? Good! Every business needs a marketing and advertising plan, and to create a budget for that plan. However, the biggest bang for your buck, and the area of the greatest return on your efforts is what you and your employees do each and every day- Providing an Amazing Customer Experience! And that cost little to nothing. Before you spend a dime on advertising or marketing, make sure that you are providing an amazing customer experience. Build value and focus on the customer at each visit. This will also help with customer retention. What are your strategies to provide an Amazing Customer Experience?
  8. Joe Marconi
    Ha! Join the club!
  9. Joe Marconi
    Wow, I feel for you. Sometimes those curve balls that life throws at you are tough to hit. Remain positive my friend. It will work out.
  10. Joe Marconi
    When I ran my shop, there was one month I hated...and that was February. No matter what I did, Feb sales were off. BUT, I never gave up testing a new strategy to bump up sales. I called it "Operation February." Each year we would increase service reminder's for Feb, launch different promotions, and make a lot pf phone calls to customers that we recommended work for. Did it help, Yes....but only to a certain degree. The problem with Feb is that it's a short month, the snow storms kill work days, and cabin fever hurt consumer mindset. The key thing is not to give up, because the rewards of marketing are slow and steady, and pay off down the road. So, in the big picture, it's all ok. How's your Feb in your part of the country, good? Bad? Normal?
  11. Joe Marconi
    Now that COVID is diminishing, the states are beginning to end mask mandates. I think that we all need to get back to normal. If someone wants to still wear a mask, then wear it. But, for society to get back to feeling safe, we need to believe that we are safe. FOR ME, fear is not good for anyone; not good for society, our mental health, and not good for business. Let's get back to normal. It's good for all.
  12. Joe Marconi
    Great conversation! It shows the difference in generations. There may not be a wrong or right here, but there is certainly a different perspective. Even though FMLA is unpaid, it does disrupt the business. There is no denying that. I am not saying that the business cannot work around it, but it something that the business needs to consider. I have three children, and didn't even think about taking time off longer than the day they were born and the day we took the babies home. Not sure if that was too much in the other direction, but that's the way it was. Different times for sure. Today, you have certain laws and a different mindset.
  13. Joe Marconi
    I remember reading the the 1980s that hydrogen cars, not EVs, will dominate the future of the automobile. What happened to change that.? There are companies doing research into hydrogen cars, but it's funny how the EV took over. And, the other funny thing is when people say we need to get away from a non-reusable energy source (oil). I get that (to a degree), HOWEVER, I would bet that not many people understand all the non-reusable resources needed to build the batteries for the EV!
  14. Joe Marconi
    I think there are a lot of unknows at this point. There are still no specific standards either. And what about city dwellers? In NYC you could have a hundred families in one apartment building. If you live in an apartment, how do you charge your EV? I think all the issues will be figured out, but not without a price to someone, and if the government takes over, it will be through taxes. Or, will innovation jump over the EV and invent something else?
  15. Joe Marconi
    Major car makers are fighting back and want to push the implementation of the Right to Repair Act in Massachusetts from 2022 to 2025. Two proposals are now being considered. This would only hurt the aftermarket by delaying much-needed information to repair and service vehicles. I urge everyone to stay informed and if you agree with Right to Repair, do what you can to voice your opinion. Thoughts and comments? Here's an article about what's happening in MA, with Right to Repair: https://www.wired.com/story/fight-right-repair-cars-turns-ugly/
  16. Joe Marconi
    Wow! You did your homework. Great insight on this topic!
  17. Joe Marconi
    Let me lead first by saying that success is subjective. We all strive to be our personal best. With that said, every repair shop is different. A heavy truck shop will work on different margins than a general repair shop. A quick lube is also a different business model. I was in the general repair business, servicing and repairing mostly Asian cars, domestic cars, and light trucks/SUVs. For MY model, my goal was 50% to 55% on parts, overall, 28% on tires. My labor goal was 70%, which became more difficult when we extended into working on more car lines, like BMW, Mercedes, Audi, etc. In regard to raising prices; your labor and part profit must be taken into account when setting your prices. Your business must be profitable. I hope this helps. Great question!
  18. Joe Marconi
    Frank, first of all...I wish you a long a happy life. For many around the country, your situation is accurate. The internal combustion engine will be here for a while yet. EV's will make an impact, but it will slow and incremental.
  19. Joe Marconi
    Back in the 1990s, some shop owner's feared that fuel injection, 100 mile spark plugs, the elimination of the Distributor cap, rotor and extended fluid services would be our demise. But, that didn't happen. Now I hear many in our industry state that "There is no needed work on an electric vehicle, they are problem free." My opinion, let's not fall into thinking that the EV car will run forever of even for years without needed service. The EV still has tires, suspension, brakes, and a whole new area of opportunities. It will be different, but there will be a need for the Automotive Technicians and for repair shops. Your thoughts?
  20. Joe Marconi
    I think to increase labor rates incrementally is a solid strategy. It gives time for your employees to get adjusted, and won't make a big immediate impact on your customers. The main thing is to do the math, and charge accordingly.
  21. Joe Marconi
    Oh Boy! There are some things that transcend business, and that human decency. Why can't people just respect each other? I tip my hat to your service manager. It's not about the mask at this point, it's about respect for others. Let's get back to values, morals and ethics. Please.
  22. Joe Marconi
    I think we know more now about this virus, and ways to deal with it. One thing is for sure, the lessons with regard to the economy and incentives not to work, will be looked out for years to come. I too believe that it is a choice, not to be mandated. Especially now. I am all for safety, but not to a point where common sense no longer exists.
  23. Joe Marconi
    Are you going to be at VISION in Kansas City, March 3-6? Then come stop by the Elite booth and say hello to Bob Cooper and Mike DelaCruz! And you won't want to miss Bob's presentation, titled "The Leader Within You ", which will be Saturday, 8:45-11:45 AM. Join us at this powerful event and Bob will help you realize just how easy it is to discover and bring out the leader within you, and in a way that will provide you with a skill-set that will be with you for the rest of your life. This will be a once in a lifetime opportunity for many of you, so join us and discover: - The most common characteristics of every great leader - How to develop the mindset of a leader - How to set breathtaking goals, and then reach them - How to manage your time, delegate and inspire others in life-changing ways If you haven't registered yet, it's not too late to do so! Just click the link: visionkc.com/register
  24. Joe Marconi
    In order to grow your business and maximize your selling price, you will need to remove yourself from the day to day operations. That does not mean you need to be an absentee owner, that's your choice. What I am referring to is this; if you are too invloved with the daily operations, you are too deep in the trenches. You will not be able to work on all the things you need to in order to grow a more profitable business, and anyone looking to buy your business will have resistance. Why? No one wants to buy your job. Empower others to perform all the duties of running your company. Have clearly defined processes and procedures. You, the owner, will monitor and hold others accountable. Trust me, by removing yourself from the day to day, you will find out that you will still be invloved in your business, but will have a more profitable business with a lot less stress too. And one that will be more attractive to a potential buyer. Stayed tuned for more posts on Exit Strategies.
  25. Joe Marconi
    Nice to see! $153.00. And I agree with you, it is great to se that rates are trending in the right direction. Long over due.

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