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Southeast Tire Co.

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About Southeast Tire Co.

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    Occasional Poster

Business Information

  • Business Name
    Southeast Tire Co.
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
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  1. I really liked this one Joe. We are currently in the process of transferring from a small, "fix what's broke" shop to a complete car facility. This helps my perspective and I shared it with my manager and service writer at our weekly meeting. Your wisdom is much appreciated and useful.
  2. I really liked this one Joe. We are currently in the process of transferring from a small, "fix what's broke" shop to a complete car facility. This helps my perspective and I shared it with my manager and service writer at our weekly meeting. Your wisdom is much appreciated and useful.
  3. We upgraded from the same Visualiner you mentioned to the John Bean Prism. It is faster to setup than the Visualiner and very easy to use. We only do 20-25 alignments per week so it fits our needs nicely. If you are looking for something to handle higher volume, the Hunter setups that Joe mentioned are tough to beat.
  4. I see what you are saying but maintain my position that you cannot look at your overall spending in this way. What if your sales doubled this year? You would obviously have to spend more on parts and labor while your overhead expenses would remain largely static. Looking at it using your method you would have spent a much larger percentage on parts and labor. This would not be a bad thing though, it means you made more money. You need to monitor what you are making on the sale of those parts versus what you spent on them. What you are spending on them as a percentage of total expens
  5. I don't see how you can have a set a percentage of overall spending using this method. Part and Labor are costs of sales and will increase according to sales volume. If you have a phenomenal year, you will have to spend much more on parts and pay more for the labor to do the work while your overhead will remain basically the same. The will skew these percentages as you have them laid out here. I think you are looking at this in a overly simplistic manner. You need to at least divide your expenses into Cost of Goods Sold (COGS) and overhead. You need to know your break-even number.
  6. I have printed out the last few of your articles and gave them to my service writer and lead tech. You manage to make a tiny lesson into an interesting anecdote. Keep em coming.
  7. I use Mitchell1, I have looked into their CRM program. It seems to me that it is geared more toward customer retention than it is to attracting new customers. Mudlick just uses demographic lists to target potential new customers, they do not use your existing data. Does Mitchell1 offer something similar?
  8. Where do you guys draw the ethical line on recruiting employees? Is it unethical to pursue a competitor's employee and make him an offer? I had a lively debate recently with a friend about this and it got me thinking. It is my position that there is no problem with trying to hire a talented technician away from his current employer if it is done in an upfront manner. If I can offer him a better opportunity and I don't resort to dishonest means in offering it, then I feel that I acted ethically. I recently heard that one of my competitor's top mechanics was a little discontent wi
  9. Anyone know anything about this direct mail company? Mudlick Mail. They are a direct mail service specifically for auto repair shops. I requested some information and they seem to have some good programs. Anyone have experience with them? Disclaimer - I have no affiliation nor am I trying to promote this service. Just looking for opinions.
  10. We sell a ton of tires and use a whole lot of wheel weights. I'm in Louisiana and, by reputation, I'm sure we will be one of the last to adopt the ban. I have priced the alternatives and I have not found anything on the market that is as cheap as lead. We will price accordingly and pass the cost on when the time comes. I got a free demo of the 3M system a while back. I think it is excellent but more than double the price per ounce of lead stick-on weights, which are already more expensive than clip-ons. We are being forced to use more and more stick-on weights due to modern wheel de
  11. As a lifelong Louisiana boy and bonefied Cajun, I can state without a doubt that this is not filmed in Louisiana. Sounds like the guy is speaking Spanish. Amazing nevertheless.
  12. Do you guys also deal with those third-party warranty providers much? Being a growing shop, we tend to take whatever is out there. We seem to get quite a bit of business from these providers clients and, although I have not done much insurance work, I can't believe insurance adjusters could be worse than them.
  13. I actually played baseball against this guy in high school. I don't think I even fouled one off in my two at bats against him. It takes a lot of integrity to walk away from guaranteed money like that. He has my respect for sure.
  14. You certainly have plenty of scientific data to back up the claim that nitrogen is superior to air. You also cite the fact that nitrogen use will be more widespread in the future. What you do not mention is the public's perception and acceptance of it. You are getting feedback from very successful shop owners who are telling you that they view it is an up-sell item and not a necessity, that customers are not requesting it and, in some cases, are moving away from it. My primary business is tire sales and service. My business is in a large city (600k+). I can think of 2 instances where

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