Quantcast
Jump to content


Joe Marconi

Check Vital Signs and Drive More Sales

Recommended Posts

Check Vital Signs and Drive More Sales

Think total car care, each time every time

 

Every shop owner knows the value of performing a multipoint inspection. But, is it done properly and on a consistent basis? From my work with many shop owners, I found that although most shops have a process in place, the multipoint inspection is not being consistently.

 

Technicians are wired to focus on the problem at hand. If a customer brings their car in with a Check Engine light issue, most techs will chase down the problem and repair it without a problem. But, what about the rest of the car? Is the car due for any other needed services? Are there any other issues the customer needs to be aware of?

I have challenged many shop owners with the above scenario and have asked, “So, you repaired the check engine light, but were the brakes inspected, fluids checked, tire pressure checked along with other vital systems”?

 

Look at it this way, when you go to your doctor for any issue, a competent doctor is going to check your blood pressure, heart rate, listen to your chest, look inside your mouth and look in your ears. The doctor looks at your vital signs. To focus only on what the customer brings the car in for is not total car care; it is not doing the right thing for the customer and does nothing for your business.

 

Obviously, we always need to address the customer’s initial concern first. But each customer should be informed that we also perform a bumper to bumper multipoint inspection and check for any needed maintenance services, which may be due by the current vehicle mileage and other potential problems.

 

Many shop owners are fearfully of being perceived as being too “pushy” with this approach. I disagree. Let me tell you what happened recently to a friend of mine. My friend’s son brought his car to a shop for a stalling problem. The diagnosis was a faulty mass air sensor, which solved the problem. No multipoint inspection was performed, and the shop tech never checked the oil. On the way home, the oil light came on and the engine began to knock. My friend’s son turned around and brought the car back to the shop.

 

Back at the shop, the tech checked the oil level, only to find that there was no oil in the engine. He raised the car in the air and found a leaking oil pressure switch. But, it was too late; there was internal damage to the engine.

 

Now, is the shop “technically” responsible? No. But, would have a multipoint inspection spotted the problem? You bet it would have! My friend did not press the issue or hold the shop responsible, but he will never return to that shop either.

 

Protect your customer, protect yourself, drive more sales and do the right thing for the customer: Perform those multipoint inspections each time, every time.

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • By Joe Marconi
      Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list. 

      While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc. 

      Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle.

      One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong.  It’s actually great customer service. 

    • By HarrytheCarGeek
      http://www.moderntiredealer.com/news/724720/new-jersey-governor-signs-unsafe-used-tire-law
      A new law in New Jersey forbids the sale of unsafe used tires. The legislation, signed by Gov. Chris Christie on Aug. 7, 2017, was supported by the U.S. Tire Manufacturers Association (USTMA), Tire Industry Association and the New Jersey Gas Station-C-Store Automotive Association.
      The law fines businesses that sell tires that exhibit any of these unsafe conditions:
      — tread depth of less than 1/16 inch measurable in any groove;
      — damage exposing the reinforcing plies of the tire, including any cuts, cracks, bulges, punctures, scrapes or wear;
      — improper repairs, including, but not limited to:
      any repair to the sidewall or bead area of the tire; any repair made in the tread shoulder or belt edge area of the tire; any puncture that has not been sealed or patched on the inside and repaired with a cured rubber stem through the outside of the tire; any puncture repair of damage larger than 1/4 inch; — evidence of prior use of a temporary tire sealant without evidence of a subsequent proper repair;
      defaced or missing tire identification number;
      — inner liner or bead damage; or
      — signs of internal separation, such as bulges or local areas of irregular tread wear.
      Violators will be subject to a fine up to $500 for a first offense. A second offense will be considered a violation of the Consumer Fraud Act and subject to a penalty up to $10,000. Additional violations will be subject to a penalty of up to $20,000.
      Anne Forristall Luke, CEO and president of the USTMA, said, “New Jersey has taken a bold step to protect motorists from high-risk used tires that have no business being put back into service on New Jersey roads."
      The USTMA says its research shows more than 30 million used tires are available for sale nationally. The legislation does not ban all used tire sales. It targets used tires that have specific, well-established, unsafe conditions
      The National Highway Traffic Safety Administration (NHTSA) says worn-out tires are three times more likely to be involved in a crash than tires with sufficient tread depth. NHTSA crash statistics indicate about 200 fatalities and 6,000 injuries are attributed to tire-related causes annually.
      The law was sponsored by Democrats Shavonda Sumter and Raj Mukherji.
      Sumter said, "What initially seems like a good deal ultimately can be deadly in the market for tires. Retailers who sell damaged tires to consumers endanger not only their customers but also everyone else on the road. Banning the sale of damaged tires simply is a common-sense matter of public safety."
      Mukherji said, "Drivers in New Jersey should be able to buy tires and rest assured that the items they've purchased are safe. The lower cost of used tires does not warrant putting lives across the state at risk. Damaged goods that put consumers in danger simply should not be on the market, especially when it comes to tires."
    • By Alex
      Auto Care Association Supports Supreme Court Decision Allowing States to Collect Online Sales Tax
      POSTED BY AUTO CARE NEWS ON JUNE 21, 2018 The Auto Care Association applauds today’s decision by the Supreme Court to permit states to collect sales tax on purchases of products made over the Internet. The 5-4 decision means that online sellers will now be on a level playing field with brick and mortar retailers regarding charging sales tax. The Auto Care Association had filed an amicus brief with other retail groups urging the Supreme Court to hear the case based on the price advantage that the current system provided on-line sellers. The decision overturns a previous Supreme Court decision that required companies to have a physical presence in the state where the purchaser resided in order to charge sales tax. 

      “This is an important decision for many of Auto Care’s retail members and we are pleased that the Supreme Court saw the unfairness in the current system and determined to make everyone play by the same rules,” said Aaron Lowe, senior vice president, regulatory and government affairs, Auto Care Association. “We hope that implementation of the sales tax will be done uniformly across state lines to ensure a fair and efficient system of tax collection.
    • By tyrguy
      SCOTUS just ruled that online sellers have to charge sales tax to all online buyers. This is huge. So many times when matching Tire Rack the sales tax puts us at a disadvantage. No more. It's about time!
    • By BNC173
      I have a new employee that needs to get some tires & asked if he was able to get them at cost or a discounted rate. We don't put much profit on the tires so not a lot of room to offer a discount. I do have other employee's that get for the cost, but they are also family members & in management. I'm curious what do other shops do or offer the employee's.
      Thanks
  • AutoShopOwner Sponsors



×