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Home Depot Enters the Auto Parts DIY Business

Joe Marconi

By Joe Marconi
in Automotive News

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KBenline Apprentice

KBenline

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You guys need to think differently. When you come across stuff like this, take yourself out of your "automotive repair" world and you will see what is going on. It's a brilliant move by Home Depot. Who shops there? DIY home improvement people. People who like to do things themselves, mostly minor home improvement and small projects. What is changing oil? Adding fuel additives? Changing an air filter? To these people it is a "minor" improvement or "small" project. Home Depot gets to increase their average ticket, which could greatly offset the cost of added inventory.

 

Will it affect us? Not really. Perhaps a tiny bit, but this stuff is out there already in most "grocery" markets. I would be more worried if I was a parts store because now, Mr. Husband may pick up what he needs when his wife drags him to Home Depot for another "room remodel." So, the local parts store may not get that 5 quarts of oil, air filter, fuel additive sell that they would normally get. That's my 2 cents. I will now go into hiding again because I know it irritates Joe Marconi. Just like my Angels do when his Yankees get beat or don't make the playoffs..... :)

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Alex

Alex

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I would be more worried if I was a parts store because now, Mr. Husband may pick up what he needs when his wife drags him to Home Depot for another "room remodel." So, the local parts store may not get that 5 quarts of oil, air filter, fuel additive sell that they would normally get. That's my 2 cents..... :)

I agree, it will affect more the parts store sales than repair shop sales. Different customer.

 

http://www.ratchetandwrench.com/RatchetWrench/September-2014/Home-Depot-Entering-DIY-Auto-Repair-Segment/

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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