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We made a mistake, but the customer crosses the line


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A first time customer arrives at our service counter requesting prices on a set of tires. My service advisor, using the vehicle information she gave him (big mistake), priced a set of Goodyear tires. She authorized the job and made an appointment.

 

The customer dropped the car off this past Wednesday for the tires. A few hours later the car brought in, only to realize that the tires were the wrong size and the tires that belong on her car would be more money. The advisor called the customer and she went ballistic. She screamed and demanded what we honor the price. The service advisor reduced the price to cost, but that was not good enough.

 

She decided to cancel the tire job and pick up her car. We made a mistake; we should have never given her a price without actually checking the vehicle information and tire size. It was a mistake, we admitted that to her.

 

But here is where it gets ugly. She came in with a friend to pick up her car and she started to insult my service advisor. She called him names and began to throw insults at him that I do not want to repeat. My advisor said nothing; he stood there and took it. We also had other people in the office at the time.

 

I called the women and told her that I would have given her the tires at any cost, but after hearing what she had done and said, I told her that some things cross the line. She responded by saying, “aren’t you guys regulated? Isn’t’ the customer ALWAYS right? And don’t you have to honor the price?” I said, “First we are not regulated, what ever that means, this is America the last time I looked, and we are talking about a mistake here. Plus, the way you acted, I really don’t think we want you as a customer.”

 

By the way, she freely admitted to me that she was “fresh mouthed”, her words, not mine.

 

IS THE CUSTOMER ALWAYS RIGHT? Not really, agree or not?

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Joe I am glad even a pro shop owner like yourself is not immune to bone heads!!!

 

the "customer is always right" mentality could have certainly applied to the situation if she had politely asked that you honored the quoted price. I think you guys did the right thing in even offering her a discount. However her actions pretty much threw that out the window quick. It sucks to have a customer walk away unhappy. You start to question your methods and what you did that didn't meet their expectations. For me at least it always hits home as if I failed Math Class in school because I was too lazy to do my homework LOL. Customers like that however are unavoidable nightmares.

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Only advice I can give is do not let these rare instances influence you moving forward. there will always be that 1 out of a million that really rubs you the wrong way. Unfortunately we can let these rare instances influence our future behavior. Apologize, do the right thing and move on....

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Funny story, years ago I had a very strange experience with a customer. I am a second generation Chinese American and I speak English fluently. I had many conversations with this one customer with no problems whatsoever. He was one of those "wants to be your buddy" customers. Long story short, he had a real problem with the final price of his repairs and started ranting about, "In this country, WE have honor" basically implying I'm some foreigner looking to rip him off. Needless to say it did not end well. Talk about crossing the line LOL

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  • 3 months later...

At the first sign of her loudness and ignorance I probably would have asked her to depart with her car. There's nothing to salvage there. You don't want to work on her car as she will be the type to try and look for something wrong. Customer is always right until I say that they are not.

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A first time customer arrives at our service counter requesting prices on a set of tires. My service advisor, using the vehicle information she gave him (big mistake), priced a set of Goodyear tires. She authorized the job and made an appointment.

 

The customer dropped the car off this past Wednesday for the tires. A few hours later the car brought in, only to realize that the tires were the wrong size and the tires that belong on her car would be more money. The advisor called the customer and she went ballistic. She screamed and demanded what we honor the price. The service advisor reduced the price to cost, but that was not good enough.

 

She decided to cancel the tire job and pick up her car. We made a mistake; we should have never given her a price without actually checking the vehicle information and tire size. It was a mistake, we admitted that to her.

 

But here is where it gets ugly. She came in with a friend to pick up her car and she started to insult my service advisor. She called him names and began to throw insults at him that I do not want to repeat. My advisor said nothing; he stood there and took it. We also had other people in the office at the time.

 

I called the women and told her that I would have given her the tires at any cost, but after hearing what she had done and said, I told her that some things cross the line. She responded by saying, “aren’t you guys regulated? Isn’t’ the customer ALWAYS right? And don’t you have to honor the price?” I said, “First we are not regulated, what ever that means, this is America the last time I looked, and we are talking about a mistake here. Plus, the way you acted, I really don’t think we want you as a customer.”

 

By the way, she freely admitted to me that she was “fresh mouthed”, her words, not mine.

 

IS THE CUSTOMER ALWAYS RIGHT? Not really, agree or not?

ofcourse not, hardly ever are they right. I would of done the exsact same thing. I don't want customers like that because you can never please them... ever

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It is time we END "the customer is always right" mantra. We need to try to satisfy them to stay in business. They are "frequently" wrong! Our advisors have "daily" experience in the matters we all deal with. Customers do not. They often lie, play games, hide information, play dumb, etc. Yes, you are better off without that lady. Maya Angelou said "when someone shows you who they are, believe them".

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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