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By Joe Marconi in Joe's BlogThere are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising?
All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision.
We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return.
Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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By Joe Marconi
A recent Auto Leap Survey revealed that 64% of shop owners are looking to retire in the next 10 years. (Link below to survey)
So, I want to take an informal survey of our ASO members:
How long have you been a Shop Owner? When do plan on retiring?
By Joe Marconi
There's a lot of talk these days about a 4-day work week. Some discussions include the entire shop only being opened for 4 days, other discussions talk about rotating employees to work only four days, while the shop remains open for 5 or 6 days.
I am on the fence about this. I do see the benefits, but it's not as easy as some may think.
Guest Host and Shop Tour with Harry Whyte, 1st Class Automotive, Raleigh, NC. Join Harry and Carm as we toured his shop and learned the benefits of Shop-Ware while we were in Raleigh, NC for the ASTE Show.
Harry Whyte, 1st Class Automotive, Raleigh, NC
Key Talking Points
Started in 1983 with 3 bays Wash and vacuum every vehicle Utilizing Shop-Ware- cloud-based is the biggest advantage, can run reports and billable hours remotely. Also has a great customer-facing side to look at repair orders, and authorize and pay for it. Benefits for employees- health care, retirement account with contributions, extra PTO for birthday
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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By Joe Marconi
From what I am hearing from my fellow shop owner friends, the shops in my area, Northeast (New York), auto repair shops are busy and steady. However, there is a feeling from many shop owners to be cautious about the future.
Things that give shop owners concern: Inflation, the cost of living affecting the consumer's ability to afford auto repairs, dissatisfaction with the current administration, and possible recession.