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A Priceless Chicken Salad Sandwich


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A Priceless Chicken Salad Sandwich

 

One of our favorite customers came in the other day with a leak from the power steering. She recently moved two towns over, a distance of about 15 miles, but still comes to us faithfully for all the work on her car.

 

She needed a power steering pressure hose. No one locally had the hose, and it would take about 4 hours to get one from the nearest warehouse. We offered to take her home, but she insisted that she would wait, saying that its just too far.

 

Mike, one of my service advisors, asked me if we could buy her a sandwich for lunch. I told him, Absolutely.

 

I walked into the waiting room while she was finishing up her sandwich and bottled water, and she looked at me and I could see a tear in eye. She said, "everyone here is just so nice, you guys are too much."

 

You see, Mike didnt ask her if she wanted anything for lunch, he just went out and got it. It was chicken salad on a bagel.

 

The look on her face was priceless. And I know we all do these things from time to time.

 

The next time someone asks me why I think independent shops are successful; I will tell them its because of a chicken salad sandwich!

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Nothing like helping someone with their car and then fit it a little person to person involvement into it. This is far beyond the little "extra" we all do when we have a car in the shop, you know, like... "I saw your tire was low so I added some air to it." or "That door handle was loose so after I finished the brake job I tightened it up for you... no charge BTW." The "sandwich" represents that we see our customers as more than our next paycheck.

 

Wish we all could offer a chicken sandwich to our customers. Sometimes, it's just the right thing to do.

 

And, to do it...shows we care.

 

Great story Joe

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Chicken salad for the soul, isn't there a book on that? Great job Mike and great job Joe - when things go bad it reflects on the leadership, when things go good it reflects on the leadership too. I've been to Joe's place a couple of times and Joe walks the talk and has a great group working with him

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Chicken salad for the soul, isn't there a book on that? Great job Mike and great job Joe - when things go bad it reflects on the leadership, when things go good it reflects on the leadership too. I've been to Joe's place a couple of times and Joe walks the talk and has a great group working with him

 

Thank you Gary for those kind words. It takes great people around you to really have something great. I am blessed to have that. It is just like AutoShopOwner.com, the great people like yourself, who make great content, make this site the Number One Automotive Shop Management Network site on the planet.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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