Coronavirus has helped streamline video messaging, video conferencing, and just overall the act of watching video on various platforms. Large companies are creating weekly videos to message their employees and customers these days. Some of you may even be doing the something similar, and if not recording and sharing video, maybe at least communicating more through video. I was on linkedin and thought this video posted by @ncautoshop from L&N Performance Auto Repair was worth a share. 😁
By Elite Worldwide Inc.
By Bob Cooper
During difficult times like these it's important to look for creative ways to keep your shop's name in the minds of your community members. Here are 3 easy-to-implement tips that will help your shop build its brand recognition in today's climate.
1. If you have a shuttle or any type of vehicle that features the name of your shop, it's important to get that vehicle out in your community. There are plenty of charitable organizations you could partner with that may need delivery assistance, such as Meals on Wheels. You could also provide a shuttle service for local retirement homes and any other group that may need assistance getting around your community, or you could even deliver groceries or household items to these groups. Getting your business's name out there and helping your community will certainly help people remember your shop.
2. Host an online course for people who are currently stuck at home. One specific idea is to host an online car care clinic for new drivers, teaching them things like how to maintain a car, how to deal with a flat tire, how to read and use their car's owner manual, and other similar topics. Not only will this help them learn vital information, but it will give them an indoor activity to focus their attention on, which I'm sure their parents will thank you for.
3. Now more than ever, it's important to have the right attitude each day. This is crucial not only for your own well-being, but for the well-being of everyone around you. A positive outlook will permeate throughout your staff and your community, and show people the type of business you have; one that views each day as a new opportunity to build a wonderful life and a wonderful company.
For additional help building a more successful auto repair business, feel free to give us a call at 800-204-3548 or visit the Elite website.
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By Joe Marconi
Today we commemorate D-Day, June 6, 1944. Seventy Five years ago today, more than 160,000 Allied Troops, landed on the beaches of Normandy, France, to begin the operation that would liberate Western Europe from Nazi Germany’s control. Many brave lost their lives on this day. Perhaps one of the most important events of WWII.
By Joe Marconi
National Pearl Harbor Remembrance Day, which is annually on December 7, commemorates the Japanese attack on Pearl Harbor, in Hawaii. Many American service men and women lost their lives or were injured on December 7, 1941. National Pearl Harbor Remembrance Day is also referred to as Pearl Harbor Remembrance Day or Pearl Harbor Day.
By Joe Marconi
Has any signed up or know of this product? "Truvideo"
BG has partnered with a company called Truvideo. The process allows you to take a short video of the car and document any issues. The video is then sent to the customer, either thru a text message or email. The tech or service advisor narrates the video. The customer can see on video things like worn brakes, worn tires, a leaking hose, etc.
I think that this has its place in the multipoint process. Below is a link for more information.
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`Twas the night before Christmas and all through the dark
Not a car was still broken, all those plugs had there spark
Wrenches were stashed all snug in there boxes
While me by myself was having Christmas party leftovers, some bagels and loxes
Out in the lot there was such a clatter
I sprang to my feet and yelled Hey what's the matter!
Now what to my blood shot tired eyes should appear
But some crazy old guy with sleigh with reindeer
He approached the front door with a smile so bright
I quickly unlocked it and turned back on the office light
Excuse me kind sir but I am having some trouble
The left rudder on my sleigh has started to rumble
The balancing was wrong pulling much to the right
Those reindeer have been working too hard, this cold night
I have so much to do and little time to do it
Could you could please get right too it!
Without saying a word I went to work right away
Too bad the alignment machine had no specs for a sleigh
Meanwhile the reindeer were prancing around
That Rudolf and comet what a couple of clowns
In a matter of time the rudder was straight and the alignment done too
I helped him load up all the presents, but one
He wanted to pay me, but cash he had none
I hope it was from Sears a one half inch air gun
He started the sleigh by calling their names
Come now, Dasher! , Prancer and Blitzen!
Get off your butts Comet and Vixen!
It started to idle and float in the air
Then Rudolf lit up the sky with his nose extraordinaire
I heard him exclaim, ere he drove out of sight,
Happy Christmas to 'AutoShopOwner', and to all a good-night!