Jump to content

Joe Marconi

ASE: Still Not Recognized By The Public?

Recommended Posts

One of more common complaints about ASE Certification is that the public has little idea what it means or what it stands for. For the most part that’s true. I have been ASE Certified since the mid-1970s. My wife has seen my study for the tests, has seen me go take the tests, knows that our company and ASO endorses and promote ASE certifications. She also knows that my shop is a Blue Seal Shop. But when asked; “What exactly is ASE?” She gives me that blank stare.


My wife along with countless others may not know exactly what ASE stands for, but they do know it stands for something of value. I remember waiting in my lawyer’s office and on the wall was an award given to my lawyer form a law organization. For the life if me I cannot remember the organization, nor do I remember the name of the organization. But, I do remember thinking it was a positive thing.


How do you feel about ASE and does it matter that your customers may not know what it stands for. And, should we be doing more to promote ASE within our own shops?



Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • By Gonzo
      Electronically Handicapped       Are we so inundated with electrical devices we’ve forgotten how  to do certain tasks without them? I believe the time has come when  common sense values and electronics have crossed paths to change  the way some people assume things are done. Yes, we’ve become  electronically handicapped by the very means that are supposed to  make things better.       Expecting those electronic wonders to always be in working order  is one thing, but not knowing what to do when those devices fail and  having to resort to good old fashion “hands on” is where the problems  and frustrations begin.          Case in point: a guy calls and asks if I can fix his speedometer. He explains he wouldn’t be able to drive the car to the shop, because he has no idea how fast he’s going. I suggested he just stay up with traffic or download one of the many apps displaying mph. This led to even more hysteria because he was afraid of an electronic bug affecting his phone. Instead, all he wanted was one of those “I ain’t holding ya to it” estimates. Not knowing the reason why his speedometer wasn’t working, I gave him a rough guess on the cost of the various components related to a speedometer problem.         He then tells me, “Let me know when the part shows up.” I asked, “What part?” Now I’m confused. Finally, it came down to one question. “Sir, even if I knew exactly what component or problem you’re having, how are you going to get the car here? Tow truck, or do you want me to come and get it?” I asked. Absolutely no tow trucks, and he didn’t want anyone else to drive his car. Instead, he was going to check “YouTube” for a video on how to fix it.           Then, there are those individuals that common sense has entirely left them.  A lady called to tell me her door locks stopped working, and how she was trapped in her car for several hours until her husband showed up. (He unlocked the door with the key from the outside.) I asked her, “Why didn’t you just unlock the door from the inside?” Her answer, “Sir, I pushed the button several times but it never would unlock the door.” I calmly asked (although I was secretly bursting with laughter), “Why didn’t you use the mechanical lock knob or push the manual lock lever in the opposite direction?”        The tone of her voice was enough to tell you she was more than a little shaken up over the whole door lock ordeal. Thinking I could ease her obvious tension, I suggested that she could have rolled the window down, but that just spurred her anxiety even more. She couldn’t understand why I would suggest such a thing; she would have had to start the car in order to do that. Since the windows were up, the fear of carbon monoxide poisoning was an even bigger concern.            Now with back up cameras, lane departure systems, auto parking, active cruise control, and perimeter warning systems some of these folks that barely understand how to turn on a light switch are going to be even more lost when these systems in their cars fail. I'm convinced by the actions of some people that it's already happening. Like the time my wife's rear view camera was covered in mud, she stopped the car, calls me and says, "The camera isn't working, is it safe to back the car up?" What's the world coming too?       Pretty soon, there will be a generation that won’t understand or even care to know anything about some of the old technologies. That is until they’re face-to-face with a situation calling for some nostalgic common sense and a bit of mechanical know-how. We’ve modernized the family car into a nightmarish electronic wonder, which has caused a lot of people to lose touch with the basic fundamentals of its operation. Not only is it more complicated electronically, but it’s also becoming more reliant on GPS and computers.        Here’s something else that I don’t understand: We still call a manual shift transmission a standard transmission. There’s nothing “standard” about it anymore. It was the standard for decades, but not anymore. Now it’s rather rare for new drivers to even know how to operate a stick shift.         Even now, you see people who don’t have a clue how to use their turn signals. I doubt they know the proper hand signals or for that matter how to stick their arm out the window. Of course, that would mean rolling down the electric window, which probably doesn't work either. What about the tire monitor systems on cars these days? How many people know how to properly use a tire pressure gauge? Then again, why? We’ve got electronics to take care of that stuff.        A vehicle operator seems to require less common sense these days as the electronic world has already accomplished these tasks with minimal to no effort with things like voice activated entertainment to navigation controls. Why, we even have crash avoidance systems and air bags to keep us safe. More to the point… less personal responsibility for your actions; make it the car’s responsibility.           I grew up in the time when road maps were in every glove box. Folding one back up from the passenger seat while giving directions could be a contest of wit and skill to say the least. You paid attention to the road signs and observed the different land features as well as points of interest that were pointed out in the map details. These days, you listen to this voice on the navigation system that says, “Turn right in 500 feet onto exit 227.” Why, I’ll bet you didn’t even notice you passed the world’s largest ball of string a mile back. It seems the navigation voice failed to mention anything about all those roadside features the folding map could tell you about. Just goes to show how much we have become dependent on these electronic devices.        We’ve all become so complacent with our modern electronic conveniences that opening a garage door by hand seems barbaric in some way. I know I’m guilty of it myself.           One time after a rather long and frustrating day at the shop, I came down my driveway tapping my finger on the garage door remote button. The door refused to move. Not to be outwitted by a garage door remote, I sat out there bashing the button and cussing at the door… determined to get that blasted thing to raise one more time. Eventually, the wife comes out and opens the door from the inside button. She was standing there with that typical wife look of disbelief, staring at her goof ball husband having a four letter word conversation with a dead garage door remote. Her response was priceless, “The battery is probably dead in the remote dummy! Just get out of the truck and open the door!”      So, you say, “Yea well, I might be a little electronically handicapped, but I’m not as bad as ya think. I could handle living like they did a hundred years ago. No battery needed to start a horse.” Oh, really? A century ago anyone over 10 years old could hitch up a two horse team to a buggy for an afternoon trip to town and knew how to deal with their horses’ temperament. Can you? Back then, that knowledge was passed down from father to son. These days, well, you’re more likely to Google the answer than ask Grandpa.   
      View full article
    • By tyrguy
      At 63 and in business for 37 years this month I wonder more and more how long I want keep having mornings like this morning. Guy comes in yesterday and drops his car off for a tire repair. It need tires so I call him and tell him that. He says why don't we put a set on. I explain that I'll be glad to do that but he really only needs 2. He's grateful for the advice and decides on one of the 3 options I quote him. He asks when it will be done and I explain in an hour but if he wants to take advantage of the free alignment check he'll have to leave it for the day. He agrees so later in the day we proceed to check the alignment which is out badly. We try to contact the guy 3 times for an okay to proceed but he doesn't respond to our messages. Finally my service manager and I agree to go ahead and align the vehicle but we made sure to print before and after copies of the settings. When the guy comes in today he balks at paying for the alignment. I immediately tell him I'll deduct it from his bill. But then I explained that although our policy is not to go ahead without an authorization, we couldn't get a hold of him and took a chance that he would want it done. I then showed him the before and after readings. He didn't budge so I took it off his bill. But when running his credit card, I asked him if we had gotten a hold of him if he would have given an authorization and he said yes. So he was basically saying I would have paid for the alignment but since I have you in a bind, I'm going to take advantage of you. I so wanted to really give this guy a lecture but I bit my tongue and kept silent. I'm getting soft in my old age.
    • By Brent J
      Almost everyday of the week we are constantly bothered by people we have never seen in the shop before asking us to stop what we are doing to help them. The biggest one is people asking us to put air in their tires for them. Now with the tpms systems it's even gotten worse. I will be in the middle of a complex job when the bell rings telling me someone has come in the front door only to see a little old lady I've never seen before telling me her tire light is on and asking me to come outside and air her tires up for her. If they are a customer and have gotten work done at the shop before no problem I stop and help them out. When I do help someone I usually get in their car to take it outback wher we keep an air hose I look at their service sticker on the window. Usually says walmart. Ugggg. What I'd really like to say is hey lady take your car to Walmart where you spend money and let them air up your tires and quit bugging us. Had a guy in the shop yesterday with a flat tire, it was on a taxi, asked me to come out right now and put his spare on, I explained in nice terms we were all busy at the moment and couldn't stop what we were doing right now to help him out. He was actually yelling obscenitys at me as he walked out the door. Seems pretty petty but very frustrating and I don't know how to handle these people. Was wondering what others do??
  • AutoShopOwner Sponsors