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ASE: Still Not Recognized By The Public?

Joe Marconi
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IntegrityAutoCare Contributor

IntegrityAutoCare

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I am ASE certified. As stated in the original post I think most common customers know just enough about ASE certification to know that it is supposedly a "good thing", but in all reality I have known many mechanics who were ASE certified that didn't know their head from the tail end of a crankshaft.

 

For that reason I am really not in favor of the certification. Seems like a waste of money to me. I certified in several categories when I worked at a shop before (mainly because my boss paid for it) and I really don't think I was a better mechanic for it. Now that I own my own business I went ahead and recertified in ONE category just so that when people ask me "Are you ASE certified?" I can say "yes." That's all they ever ask...that's all they know enough to care about. No one has ever asked me before letting me have their car for a brake job "Are you ASE certified in Brake Repair?".

 

I would be more in favor of hands on trade schools with actual training on what it's like to work on vehicles from diagnosing a DOA problem the minute it rolls in the bay to installing or repairing the part at fault.

 

If we had schools like that which produced QUALITY techs then we would have a resource from which to select QUALITY employees who would have already been working on cars for a couple years and would know what was going on instead of these kids coming up who aced every ASE test (by studying a book) but have very little actual experience in the field. We would be able to hire employees that could generate revenue from the first week they are hired instead of having to be trained for a couple of years in ACTUAL auto repair before they really are able to sustain themselves.

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5 Star Auto Spa Community Regular

5 Star Auto Spa

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I think all of you have valid points. I do wish ASE as an organization did more to advertise the benefits of being certified to the general public so when they go to look for a mechanic, they have more than just a hazy idea of why it is good to be ASE certified. I also agree that I have met some mechanics that were ASE certified in some manner or another who were just terrible mechanics. But I also believe that I do not think the ASE certifications made those mechanics bad technicians, they had a host of other issues that were more specific to those individuals. I have never met a technician where I have thought they had too many ASE certifications or I thought it hampered them in any way. I hear from a lot of technicians that I interview that do not have ASE certifications that always say how they are worthless or so easy to obtain. I lean on the side of if they were so easy to obtain, why not get them?

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phynny Community Regular

phynny

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I believe that ASE doesn't get much merrit because it doesn't deserve much in my opinion. They are simple tests that anyone can take and pass and really means nothing but that you can pass a test. My customers feel much more secure in the fact that I have engineering degrees than they do about some ASE certs. I've noticed that the higher end cars people just want to know if you are a "certified BMW" tech and know nothing about having ASE certs. I can't even think of a way to make customers feel secure because our techs are ASE certified and I've tried.

 

So now I just use ASE certs internally for raises and to insure my techs have a clue.

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IntegrityAutoCare Contributor

IntegrityAutoCare

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I lean on the side of if they were so easy to obtain, why not get them?

uh....

 

Because they cost a lot of money and don't really provide much of anything in the way of benefits to the certification holder.

 

Is that too obvious an answer?

 

I agree that ASE certifications don't HURT anyone, and they are perhaps valuable internally in the sense that it at least assures the certification holder has SOME CLUE about the basic principles of vehicle systems and repairs. If you are a big shop who just happens to have hundreds and hundreds of dollars lying around to buy a bunch of ASE certifications they by all means knock yourself out.

 

For myself personally, however, I am in an early phase of my business where I am trying to figure out ways to scrimp money so that I can afford the proper EQUIPMENT that is going to make it possible for me to do my job and serve the customer. Dropping money on extra ASE certifications is very close to the BOTTOM of my priority list.

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5 Star Auto Spa Community Regular

5 Star Auto Spa

Posted
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Thanks Integrity Auto Care for the compliment! We're actually a car wash with an auto repair facility on site....hence our name. I agree with a lot of what everyone has stated on this thread. I do believe ASE certifications are meaningful though. Its very much like a college degree. Because you have a college degree does not mean you are smarter than someone without one but it does mean that you are able to put your mind to something, study for it, and get it done. From our past experiences of dealing with technicians, the techs that do not have ASE certifications don't have it because they are unable to or not willing to obtain it. Not because of the money or because the general public is not as familiar with it, but because they are not willing to put in the time to study and take the test.

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IntegrityAutoCare Contributor

IntegrityAutoCare

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I think what would be more effective then ASE certifications is that if some technical school or group of shops would offer an auto technican apprentice program similar to what the trades do. My son is a union trained plumber. He spent 5+ years in an apprentice program which consisted of working five days a week plus attended classes two nights each week. He started at a pay scale of approximately $7.50 which was about 1/3 of what a journeyman plumber was paid and then received a pay increase each year. He actually took a pay cut to become an apprentice. After five years of training he took the state tests both hands on and written and passed and became a journeyman.

My plan is to eventually turn my business into just such a trade school. One step at a time, though....

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Gonzo Grand Master

Gonzo

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I've read all the comments on this subject, and... I would have to agree with all of them.

 

Now, let's step way out there on the limb... all by ourselves and look at it from the customers stand point.

 

A certified ASE technician doesn't mean didly to them. Right?

 

Why?

 

Here's my take on it.

 

IF a customer looks or glances at the Blue seal and figures it means they are dealing with a "good thing" (as was described in a couple of the comments) then ... (in their mind) chances are it's going to be more expensive to get the car worked on at this shop rather than a shop that's not certified. Probably, maybe... could be a regular customer who doesn't care if you're certified or not. However, the real issue is how do you make the general public aware of the need for certifications and the need for such things as a Blue Seal shop.

 

Ok, here we are out on that limb I mentioned. Let's imagine that only certified shops and techs can purchase certain parts. Such as anything that requires programming. This way the parts people avoid the ever popular "This part you sold me is defective" from the unknown consumer who is trying to fix his car. Now, in order to get the work done they have to find a Blue Seal shop that can not only purchase the "correct" parts but also do the programming. Let's face it, if you're in the home heating and air conditioning business you've got a clinch on a new home HVAC unit. I can't go down to Lowes and purchase a unit, in fact I probably can't hook it up without a licensed installer. But I can run down to the dealership parts department and buy a new instrument cluster even though (speaking as a consumer) I don't have a clue how to program it.

 

Ok, I'll get to the point. If ASE certification wants to be something that is NEEDED. Then you have to make is somehow worthy for the mechanic to take the tests and GET certified. You want to bring in new techs into the business? How about bring up the point about certifications and how this trade is a lifetime trade such as any other blue collar trade. If they knew going into an apprenticeship that you'll be in a class all your own because you've been taught to perform a repair by experts in the field and YOU will be as respected as much as any another other tradesman.

 

Pissin' off a few parts venders, and quite a few old timers that don't believe they need some stinkin' badge to fix a car is going to happen. In the long run the time of accepting any changes in the way we do our business will be short lived. The future of the trade is where it's at, not what we've done in the past... none of it worked anyway.

 

Make the certifications mean something, not just a piece of paper on a wall.

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Gonzo Grand Master

Gonzo

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Let's add some more fuel to the fire.

Look at how cars have progressed in the last 50 years. What is the one common factor that has changed more dramatically than anything else in cars. I'm not talking about technology wise now... Think of what has the government mandated to be done to cars. Well for one is fuel mileage. . . . . . BUT... the real issue.... occupant safety issues.

First it was to lower the smog levels by controlling emissions. That started primarily first. Then it was seat belts, then air bags, ABS, shoulder belts, TPMS, and now auto stop systems, GPS controls for accident avoidance, so on and so on.

Everything about a car that was put into practical use had something to do with occupant safety.

 

Now, the problem as I see it. If some Yahoo buys a bunch of 134 at a store and blows a can or two into the atmosphere isn't he endangering everyone else? Or, a guy who puts on his own brake pads (Cheap parts or good parts... doesn't make a difference...because those products have to meet a government minimum standard... so cheap parts don't matter.) and after installing the brake pads he puts one pad on backwards and locks his wheel up. Isn't that a safety issue as well?

 

SO... I'll get to the point. It seems to me that the real way of getting ASE certifications, shop licensing, programmed or any type of part that can be deemed a safety issue to the general public put on a "only if you're certified" type of sale... the only way I see this happening is IF it comes down to a safety issue for the unknowing, untrained, and dollar saving consumers that the legislation can create some sort of law for it all.

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Gonzo Grand Master

Gonzo

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Sad but true. I guess you could say "Some guy" has a lot of friends... "Them guys, Those guys, and That guy" LOL None of which could even pass a simple test to tell if they are qualified enough to call themselves a "mechanic" LOL

 

I needed a good laugh Jeff... ya done did it. :)

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UsedTireShop Collaborator

UsedTireShop

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This always irritated me. My daughter needs a license to cut hair and my brother need a license to be a plumber, but anyone can slap pads on a grooved rotor and then hurl the 3,000 pound car down the highway at 75 MPH. Never made sense to me. I can not believe that feds or the states have not picked up on this. Especially for the fact that their can be huge dollars in it for them.

 

Do I want more government in my life? NO I do not. But we need someone to make this industry more of a safe professional industry.

 

In 2012 there were 33,561 deaths from car crashes. I can not find that stats but I think it is far to say that no one died from a hair cut or leaky sink.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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