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carbtech72

how do i compete with mobile/backyard mechanics?

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I'm sure everyone has had to deal with this so hopefully I can get some advice. How do you compete with these mobile & backyard mechanics. I've been losing so many jobs to them just simply because I can't compete with their prices. Example- a customer called asking for an estimate on replacing his motor on a 1998 cadillac deville. After finding a low mileage used motor with a decent warranty I gave him a price of $2000. He seemed very happy with it and would call me the next day to let me know. He called back a few days later saying he found someone who would do it for $900 and demanded I match his price. After a bit of questioning i found out his other price would be doing it in his backyard, and has never done a northstar motor swap(the subframe,motor,trans has to come out at the same time) I told him I couldn't even get close to it and he went with the cheaper price. So i lost the job. This is almost a daily happening from almost every call I get. How do I get people to see past the ridcliously low price that these backyarders can give and go with a quality repair at a decent price???

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