Quantcast
Jump to content


Recommended Posts

Posted

More and more shops are being proactive about maintaining their business and understand the need to stay in touch with existing customers. We all know that marketing to our existing customer base is a lot cheaper and more effective that attaining new customers. There are many companies out there; MechanicNet, Demand Force, Customer Link, CARQUEST Auto Alert and Mitchell1 launched their new version.

 

Just curious to see what other shops are using for their CRM programs and how effective it has been? And what other forms of marketing are other shops using to maintain the customer/shop relationship?

Posted

I have used Mitchell1 (wasn't all that impressed at the time) I have heard that they have been greatly improving. I currently use Demandforce. A little more expensive than I would like to spend but the email, scheduling and text messaging features are really nice. I need to spend more time really using Demandforce to its full potential. I have looked at and will probably try Customer Link. They have a pretty amazing customer program that is really cool for contacting specific customers.

  • 2 weeks later...
Posted

I am using Demandforce and my contract is up. I dont like contracts and am going to sign up with Mitchell. They have a lot of new things. There is no contract so I'm going to try it out. I'll let you know how it goes....

Posted

We currently use Demand Force / We also use Valpack / Two local Papers in our community.we send out at least once a year Direct mail.

Dan Reichow.

 

Was not Happy with Mitchells program.

Posted

Was not Happy with Mitchells program.

 

 

How long ago did you try Mitchell?

 

We used it up to a year ago.

what I see even now they our just adding bits and pieces from other programs from other vendors.

Posted

Correctly if I'm wrong, but Mitchell revamped thier CRM program? Correct?

 

 

Yes they did but when talking to my sales rep , it cannot do what I want is the flexabilty of ad design , offers , special promotions at any time.

He could not tell me what differences the new program has. He could not Tell me why I should come back over using demand force.

I am not knocking Mitchells was not for me it has been a cut and paste system like many others.

 

What we need to see the vendors of these programs do/ is like Scan tools and other software companies is a side by side comparision sheet of options and benifits. What is done in house and what is a joint venture and with whom.

 

The best option is to do it yourself , but again Mitchell controls your email list ?.

 

In closing if you do not track your marketing efforts you do not what is working and why, you cannot go by the figures these compay's state you prospered by using them . Did they come in on a coupon , Past client , Just broke down or time for maintenance , If this is the only marketing you do then it may have some merit. Most shops have many way they our promoting for customers action to come in .

Any program is good if you need that sopke in the wheel to full fill the marketing need.

 

IN CLOSING --- TRACK TRACK TRACK RESULTS ASK CLIENTS WHY THEY OUR IN TODAY AND WHAT VENUE BROUGHT THEM IN.l

Posted

Correctly if I'm wrong, but Mitchell revamped thier CRM program? Correct?

 

 

Thats what it sounds like, it sure sounds good but I will road test it and let you know. The good thing is there is no contract.

Posted

Thats what it sounds like, it sure sounds good but I will road test it and let you know. The good thing is there is no contract.

 

 

Sounds good / Track everything you do and make the offer so strong they cannot refuse.

Posted

I have used Mechanicnet for several years now. It has proven to be some the best bang for my buck in keeping my customers coming back. They have improved their services and funtions as the industry and their competion has dictatated. They do not require a long term contract as far as I know. I can do email marketing to my customers free of charge. Many of my cutomers and also new customers find me at the web site they set up and request appointments. This feature is great. I have their competition calling me and buging me to change and I just cannot see why I should change my CRM provider. I am sure the others can do a good job also....but the bottom line is a shop that is not doing CRM is losing customers and probaly does not know it.

Posted

I have used Mechanicnet for several years now. It has proven to be some the best bang for my buck in keeping my customers coming back. They have improved their services and funtions as the industry and their competion has dictatated. They do not require a long term contract as far as I know. I can do email marketing to my customers free of charge. Many of my cutomers and also new customers find me at the web site they set up and request appointments. This feature is great. I have their competition calling me and buging me to change and I just cannot see why I should change my CRM provider. I am sure the others can do a good job also....but the bottom line is a shop that is not doing CRM is losing customers and probaly does not know it.

 

 

Very true , need to touch a customer often , but not to often to become a nusiance.

  • 3 months later...
Posted

More and more shops are being proactive about maintaining their business and understand the need to stay in touch with existing customers. We all know that marketing to our existing customer base is a lot cheaper and more effective that attaining new customers. There are many companies out there; MechanicNet, Demand Force, Customer Link, CARQUEST Auto Alert and Mitchell1 launched their new version.

 

Just curious to see what other shops are using for their CRM programs and how effective it has been? And what other forms of marketing are other shops using to maintain the customer/shop relationship?

 

We use Customerlink and we have not had anything work this good at driving in customers. I feel that ROI is spectacular and I would recommend it to everyone. Reminders, Thank You cards, etc. The only thing I am not impressed with is their "Find new customer" but I am staying with it until the end of the year.

  • 4 months later...
Posted

I use demand force and so far haven't seen a huge ROI. Granted, I get a lot of customer reviews that are positive and that's great, but as far as people coming back in because they got a text or email, that has been rare. They usually just come back because they need a repair or the lube sticker said it was time

Posted

We just switched over to MaxxTraxx. I really like it, it keeps track of everything. Customers, orders, PO's, reminders to send out cards etc..I just wish it had access to wiring diagrams and repair info like AllData or Mitchell, then it would be perfect. But there is no contract and the parts database keeps track of every part number either on the fly or loaded, also tracks your inventory too.

Posted

We just switched over to MaxxTraxx. I really like it, it keeps track of everything. Customers, orders, PO's, reminders to send out cards etc..I just wish it had access to wiring diagrams and repair info like AllData or Mitchell, then it would be perfect. But there is no contract and the parts database keeps track of every part number either on the fly or loaded, also tracks your inventory too.

 

 

We are currently using MAXTRAXX as well. I personally find it not that great as far as writing tickets. Maybe I am doing something wrong. I have to look up my labor times in Mitchell/Alldata, then I have to open up a labor line and retype the job description and input the job hours and the flat rate hours. Compared to when I use to use Mitchell, this takes forever especialy when just doing a quick quote for the customer. I wish they had a labor guide and jobs already installed on the Maxtraxx system. I don't like how the "quotes" are set up. I have a hard time after a customer comes in, we do an inspection, then I have to open a new ticket under quotes, and genterate the quote and do it for each upsell. I feel that I am creating all my own info, canned jobs, kits, parts and part #'s, labor guides, ect... I am feeling like Maxtraxx is just a spread sheet program with no real perks to it.

 

The positive of the Maxtraxx though is the inventory control/tracking and the customer tracking. I do like being able to generate so many reports and tracking different things. Then again, I have to enter in all those jobs (be it LOF, diagnostics, tune ups) as opposed to them coming off the labor guide super quick and being able to just look up the labor times/job, clicking it and editing it on the actual RO. I LOVE that Maxtraxx allows you to email quotes/RO to customers and it sends text messages. This has been big in getting customers to come back and staying in contact with them.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi
      Many auto repair shops are adding a fee to the final invoice for customers using credit cards. I get it, but don't agree.
      For me it's simple. First, do your best to negotiate the best deal from your credit card provider service.  Next, take that fee and add it to your cost of doing business.  To me, I consider this fee an expenses, just like all other expenses: office supplies, utility bill, insurance, taxes, training, travel expenses, maintenance, etc. etc. 
      From your total average monthly expenses, you will be able to determine your breakeven, and from there, set your net profit goal. In other words, forget about the charging the customer a fee, just build into your overall prices. You will accomplish the same thing, and not bring attention to the customer that small fee that may be a big deal. 
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      Are you truly a business owner, or just a well-paid employee? In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the critical distinction between running a business and simply working a high-paying job within your shop. Learn how to measure your hourly rate, assess your true profitability, and make strategic moves to improve your bottom line while working less.
      Key Takeaways:
      The difference between being a business owner vs. an overpaid employee How to calculate your true hourly rate (and why it matters) The role of profit in determining business health vs. personal earnings The trade-off between high profit and business independence Practical steps to transition from working in your business to working on your business
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
      Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
      If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops. 
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops. Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing. Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram. Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite. Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers. Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings. Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas. Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings.  UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36)   Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14)  Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02)  Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19)  Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15)  Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17)  Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33)  Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11)  Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36)  Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10)  Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15)  Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11)  She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06)  Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58)  Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12)  Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07)  Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16)  Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?
      https://remarkable.com/ - Remarkable Notebook
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      Welcome to another episode of Business by the Numbers, hosted by Hunt Demarest, CPA, with Paar Melis & Associates. This week, we're diving into the pros and cons of leasing versus buying vehicles and equipment, covering critical tax implications and cash flow considerations. Whether you're eyeing a new luxury SUV or financing essential shop equipment, this episode breaks down the factors that influence your financial decisions.
      Key Points:
      Leasing vs. Buying: Understand the key differences, from cash flow management to tax deductions, when deciding whether to lease or purchase vehicles or equipment. Tax Implications: Learn how vehicle weight (like the 6,000-pound gross vehicle weight rule) affects first-year deductions. Leasing Equipment: Discover why leases dominate the automotive equipment industry and how they’re treated for tax purposes. Cash Flow Management: Explore how financing options impact cash flow, both short and long-term. Real-Life Scenarios: Gain insights from real-world examples, like a $3,000 savings on a BMW purchase using dealership financing incentives.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
      This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
      Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.daysoftheyear.com   
      https://www.nationaldaycalendar.com/ 
      https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
      https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ 
      Show Notes with Timestamps
      Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
      Talking Points


      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...