Jack of All Trades - - - - - Who benefits from being certified - the tech or the customer?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Why Pricing Adjustments Can Hurt Your Sales #podcast #autorepairbusiness #podcastclips
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By carmcapriotto
In this episode we explore how assumptions have the power to destroy relationships.
This episode was first planned back in May of 2024 when Craig was at the HQ for the Institute of Automotive Business Excellence in Ogden Utah.
Craig and Cecil Bullard were outside discussing communication topics while taking in the scenery of the Mountains in the early morning. When Cecil suggested this topic and told a portion of the story it became clear that it warranted an episode. This isn’t about mountains - but we think it will definitely ‘pique’ your interest.
Cecil Bullard is a well known leader, coach, and speaker in the automotive aftermarket - and while that familiar side of his persona will show up multiple times in our chat - listeners will hear about the other side to the man. The husband and the father.
A shocking, humbling and eye opening moment taught Cecil a costly lesson about assumptions. Listen as he shares the story - and the lessons he learned that became crucial strengthen his marriage and his family.
This is a rather moving conversation which will prove extremely valuable for anyone who comes home after a hard day in the shop, or is struggling in a family business, and those who wish to do their best for those they love and count on the most.
Thank You To Our Partners:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected]
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "I Went to Yale Law School and Trade School Because American Prosperity Depends on Both Lawyers and Tradespeople." Darnell Epps Darnell Epps, a Yale Law School graduate and CEO of Thurgood Industries, and Andy Bizub, owner of Midwest Performance Cars, discuss the importance of skilled trades and the need to promote alternative career paths. Darnell shares his inspiring journey from a challenging upbringing to success, emphasizing the value of vocational schools and education. Andy highlights the urgent demand for skilled workers in the automotive industry. Together, they advocate for greater collaboration between industry, education, and families to bridge the skills gap and create fulfilling career opportunities. Darnell Epps, CEO, Thurgood Industries Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Show Notes
Darnell's Law School Experience (00:02:31) Darnell shares his memorable graduation moment at Yale Law School with his children present. Darnell's Background in Brooklyn (00:03:20) He discusses growing up and overcoming challenges through education. Connecting Darnell's Story to Skilled Trades (00:04:32) Carm highlights the relevance of Darnell's experiences to the skilled trades industry. Darnell's Journey to Lincoln Tech (00:04:53) Darnell explains his decision to attend Lincoln Tech while working on legal issues in low-income neighborhoods. Skills Gap in the Workforce (00:06:39) Darnell discusses the desperate need for skilled workers in various industries he encountered. Darnell's Training at Lincoln Tech (00:07:45) He details his enrollment in a machining program and his experience at the Kentucky Advanced Manufacturing Institute. Tapping into Hidden Talent (00:09:20) Darnell emphasizes the importance of connecting skilled trades with underutilized talent in communities. Need for Skilled Workers in Automotive (00:10:27) Andy highlights the projected demand for automotive technicians over the next decade. Parallels in Darnell and Andy's Stories (00:11:36) Andy shares similarities in their backgrounds and the importance of skilled trades for future generations. Importance of Alternative Education Pathways (00:12:48) Both speakers stress the need for diverse career paths beyond traditional education. Engaging Parents in Career Decisions (00:13:21) Darnell advocates for involving parents in discussions about alternative career options for their children. Celebrating Skilled Trades (00:14:57) Darnell expresses his desire to raise awareness about the craftsmanship and opportunities in skilled trades. Changing Perceptions of Education (00:15:39) Darnell challenges the notion that success is only achievable through traditional college pathways. Personal Educational Experiences (00:20:08) Andy shares his own college dropout story and how he found his passion in the trading business. Job Security in Legal vs. Technical Fields (00:20:36) Andy highlights the job security differences between legal professions and technical trades amid automation. The Evolution of Skilled Trades (00:21:18) Discussion on the changing perception of blue-collar jobs and the need for skilled workers. Automation and Job Security (00:21:40) Exploration of how automation is transforming factory jobs, enhancing the need for skilled labor. AI and Productivity in Repair Shops (00:23:34) The potential of AI to improve technician productivity and efficiency in automotive repair. Goals of Thurgood Industries (00:26:27) Darnell shares his vision for connecting employers with hidden talent pools in underserved communities. Building a Community for Skilled Workers (00:29:04) Discussion on creating a platform to celebrate skilled workers and improve public perception. Introducing the Thurgood App (00:32:35) Overview of the app designed for skills assessments and community engagement among skilled workers. Darnell's Legal Aspirations (00:35:28) Darnell discusses his plans for the bar exam and pro bono legal work in the future. Advocating for Skilled Trades (00:39:23) The need for industry leaders to engage with educators and promote the importance of skilled trades.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
Charlie's Foreign Car
https://www.youtube.com/@fixingcars
Royalty Auto Service
https://www.youtube.com/@theroyaltyautoservice
Dave’s Auto Center
https://www.youtube.com/@DavesAutoCenterCenterville
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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