WHY DO SOME SHOPS LIKE TO BAD MOUTH OTHER SHOPS
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By Joe Marconi in Joe's BlogMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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By carmcapriotto
Dr. David Weiman discusses the emotional attachment people have to their cars and how the repair industry can empathize with customers during the process of saying goodbye to a beloved vehicle. This case study was prompted by Dr. David's own experience with saying goodbye to his car unexpectedly. He discusses the parallel between the automotive industry and the medical field in terms of diagnosis and repair, and the importance of trust and the role of service professionals in providing certainty and safety to customers. Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE
Show Notes
The emotional attachment to cars (00:01:09) The emotional attachment people have to their cars and the importance of empathy in dealing with the loss of a favorite vehicle. The connection between memory and cars (00:02:04) How memory is connected to cars and how the brain creates memories through touch and experience. The parallel between the automotive and medical industries (00:07:20) The parallel between the automotive industry and the medical field in terms of diagnosis, repair, and the interaction between professionals and customers. The psychology of decision making (00:08:25) Explains the importance of presenting options to customers in a way that they can understand and make a decision. Using visuals to aid understanding (00:10:10) Discusses the use of photographs and videos to help customers understand technical explanations and repairs. The dilemma of repairing an old car (00:13:01) Explores the decision-making process when faced with costly repairs on an old car with corrosion issues. The decision-making process (00:16:36) The three decisions customers have to make regarding their car: what to do with the old car, how to get around without a car, and finding a reliable used car. The importance of trust in service industries (00:17:41) The value of trust in service industries, and how it extends beyond the core service to ancillary areas like advice on purchasing a new car. Creating a deeper connection with customers (00:20:02) The impact of sharing personal experiences with customers, creating a stronger bond and deeper connection with them. Finding a gem of a car (00:26:27) Dr. David describes the serendipitous discovery of a well-maintained 2011 Lexus with low mileage and impeccable condition. The training of service advisors (00:33:40) Discussion about the training provided to service advisors in the automotive industry, focusing on helping them deal with customer emotions and uncertainties. The psychology of the automotive service counter (00:33:40) Suggestion to have courses or workshops on the psychology of the automotive service counter, highlighting the need for understanding and empathizing with customers. Similar situations faced by customers (00:34:38) Acknowledgment of the many customers who come into shops with similar situations, emphasizing the importance of learning from Dr. Dave Weiman's story.
Thanks to our Partner, NAPA Auto Care
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
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By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
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By Joe Marconi
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By carmcapriotto
Carm Capriotto hosts a panel discussion on family businesses, specifically focusing on the challenges faced by sons of bosses (SOBs). Andrew Marcotte and Anthony Campanella share their experiences of working in their family businesses and the unique dynamics that come with it. They discuss the perception of nepotism and the importance of earning respect and value in their own right. They also discuss leadership development, work-life balance, communication, and succession planning in family businesses.
Andrew Marcotte, American Pride Automotive, 5 locations, Virginia. Andrew's previous episodes HERE
Anthony Campanella, Paul Campanella's Auto and Tire Center, 5 locations, Delaware and Pennsylvania Show Notes:
Watch Video Episode The challenges of being in a family business (00:01:04) Discussion on the unique dynamics and challenges of working in a family business, including the pressure to succeed and the need to earn one's position. Nepotism in family businesses (00:02:19) Exploration of the negative connotations and perceptions associated with nepotism in family businesses, and the importance of earning respect and value independently. Learning to be a leader in a family business (00:06:39) Conversation about the innate qualities and acquired skills necessary to become an effective leader. Positive affirmations and leadership development (00:08:16) Discussion on the effectiveness of positive affirmations in leadership development and the importance of focusing on minor wins. Work-life balance in a family business (00:09:22) Exploration of how to draw the line between work and personal life in a family business and the realization of not letting work interfere with personal time. High expectations in a family business (00:14:20) Being expected to handle various issues and tasks in the family business due to their upbringing and the trust built over the years. The importance of communication (00:16:42) The significance of effective communication in their businesses and how it helps in avoiding misunderstandings and aligning perspectives. Transitioning to a visionary role (00:18:00) Andrew talks about his plan to become the visionary for the company and the importance of having a support staff in place for a smooth transition. Complementing each other's strengths (00:20:37) Anthony and Andrew highlight how their different approaches to decision-making, one being data-driven and the other relying on gut feel, complement each other and contribute to the success of their businesses. The importance of transparency and trust in growing a small business (00:24:02) Being transparent and trustworthy in order to grow a small business and change the negative perception of the automotive industry. The value of networking and community involvement in the automotive field (00:24:57) Anthony shares how his father taught him the value of networking and being involved in the community to build a positive reputation in the automotive industry. The impact of peer mentorship and learning from others in the industry (00:27:49) The profound effect of being part of a coaching group like Transformers, where they have been able to learn from and be inspired by other successful operators in the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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