Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
mspecperformance

Mudlick Direct Mail customers are CHEAP!

Recommended Posts

Just wanted to share my experience with broad offer direct mailers (Mudlick Mail) in this case. We have struggled mightily when we were using broad offers (oil change specials) to attract customers. Generally they would be more rude than my normal clients for whatever reason. Question every little charge beyond their $49.95 oil change (full synthetic with brand specific certification). Besides that on average they would be some of the cheapest customers that ever come through our door. I just had one of our last direct mailers go out in March and I guess we are getting some late adopters coming in. When presented with the inspection report, this customer flat out said, "I don't want to put any money into this car!" Ok... When our ARO is above $1000, attracting these types of clients just doesn't work.

 

If your business model is to escalate your ARO and work with good clients, broad offers are horrible. Just my .02

Share this post


Link to post
Share on other sites


We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

  • Like 4

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Joe Marconi
      I can't speak about all businesses in my area, but the repair shops are doing ok. In fact, most had a normal or near normal summer.  A few weeks back we had a major storm that knocked out power for nearly the week. That killed the week. But aside from that, we had a very good June, July and August.   With a miserable March and April, this was a great morale lift and financial boost.
      The only  down side is the affect COVID is having on other businesses, like restaurants, deli's, sport businesses and other businesses. Will this have a trickle down effect on our industry.  No one can tell for sure.
      I will be shoring up my finances and preparing for the unknown. 
       
       
       
    • By CAautogroup
      Hello all,
       
      We have a rather small waiting room and have removed a few chairs to aid in social distancing (we now have only 4 chairs total). I wanted to know if your shop is requiring customers to wear a mask while they are inside the waiting area?  How is your experience? Do you have a sign up on the front door stating they must wear a mask?
       
      Stay safe and healthy!
       
      Nick 
       
    • By Joe Marconi
      In my 40 years as a shop owner, I have battled the age old dilemma: Is it my car count, my customer count or some other reason why some weeks I find it hard to hit my sales goal.  
      It always comes down to production.  Now that's really simplifying it, I know.   But, when you look at the numbers, with the right jobs and a balanced schedule, the ARO goes way up and car counts become not as important as we thought. 
      Another thing to consider, this is not 1995. Cars do not come in 5 to 6 times a year for an Oil Change Service.   You are lucky to see some customers every 10,000 miles as they wait for that Oil Change Percentage light on their dashboard to tell them...NOW IT"S OK TO GO TO YOUR REPAIR SHOP. Isn't it funny how so many people will listen to the dash board light, and not you!
      Anyway, what are your thoughts.  How do you reach your weekly sales goals and what KPI's are important to you? 
    • By Elite Worldwide Inc.
      Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook.
       
      For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Greg through Elite Top Shop 360: One on One Coaching

      View full article
    • By sparkerauto
      How many of you text message customers on update with there vehicle, when it's done, what needs to be done ? Also how are you doing this ? I have two landline phones, are you using personal cell phones ? Thanks !


  • AutoShopOwner Sponsors



×
×
  • Create New...