Quantcast
Jump to content
    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
Joe Marconi

Consumer Reports Magazine Kills a Sale. MUST READ!

Recommended Posts

The other day, one of my service advisors, Kristina, was speaking to a customer about worn control arm bushings on her Honda. The customer was in the waiting room, sitting and reading a magazine, while her car was being serviced along with a New York State annual safety inspection.

Kristina got half way through her explanation of the control arm bushings when the customer said, "Stop right there." She then opened up the magazine she was reading (a copy of March 2016 Issue Consumer Report), which was in our pile of magazines and said, "Look here, Honda control arm bushings are among the 5 Sneaky Mechanic Scams!" Kristina did not make the sale and Thank You Consumer Reports, a motorist is now driving a car with worn lower control arm bushings; a potentially unsafe condition.

The Consumer reports article was written by a so-called expert, and is slanted against the repair shop. No surprise there, we are easy targets. I don't know how that magazine got into my waiting area, but I will pay more attention to the magazines I offer to my customers.

I will also voice my opinion to Consumer Report Magazine and urge everyone to voice their opinions too.

PLEASE NOTE: I checked online and the March 2016 Issue is not on the web yet.

  • Like 2

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Elite Worldwide Inc.
      Special Announcement
       
      Elite's September 10-12 Masters Service Advisor Training Program Will Be Presented Entirely Online!  
       
      Only a Few Seats Left!
       
      To ensure that we're able to comply with social distancing and keep your advisors safe, our Masters Service Advisor Training Program starting September 10-12 will be presented entirely online! 
       
      Your advisors will not only receive 100% of the training that we offer at the live 3-day course, but you'll be able to save on travel and hotel expenses, and your advisors won't have to spend any extra time out of the shop due to travel. Most importantly, after the initial 3 days of online training, your service advisors will still get the identical 6 months of sales coaching from Ratchet & Wrench All-Star Award winner Jen Monclus, which has been proven to increase sales by an AVERAGE of $10,750 per month after the training!
       
      There are only a few seats left, so to reserve your advisor's spot, just give us a call at 800-204-3548. For more info, feel free to visit our Masters Program web page. 
    • By Joe Marconi
      A ride to the Mall with my wife today (yes, I went to the Mall, got a problem?) gave me assurance that things are really getting back to normal. The stores were full, the roads were packed and expect for the masks people are wearing, you would think it's just another ordinary summer weekend! 
       
    • By Elite Worldwide Inc.
      We're excited to announce the arrival of Sales Master University, Elite's online service advisor training service that delivers higher sales and happier customers to your shop!  
      What is it? 
      Every month your service advisors will have access to the industry's top sales training delivered by Ratchet & Wrench All-Star Award Winner, Jen Monclus. Plus they'll learn from superstar shop owners and service advisors to help them with real world application, and will benefit from assignments, testing, resources and more.   Your advisors can start learning the moment you enroll them, and can complete each lesson at the pace they choose from the place they choose for only $49 per advisor per month!   Enroll your advisors in SalesMasterUniversity.com today and get ready for amazing results. 
      BONUS: Enroll before July 31st and become a Charter Member and receive Mastering Sales Objections and Phone Procedures for the Automotive Professional, FOR FREE! 
      Visit SalesMasterUniversity.com to get your advisors on the path to higher sales and happier customers today!
    • By Joe Marconi
      As a result of COVID-19, we are seeing more and more businesses install plastic shields at their service and receptionist counters and desks.  What are your thoughts. Will you install the shield, have done it or is it a no?

    • By Joe Marconi
      We all know the expression, "The Customer is always right." But is that really true?
      The other day a customer walked over to my tech and starting to scream at him for failing the NY State annual inspection. 
      I intervened and told the customer to stop and get away from my employee. I also told him that I would not tolerate anyone yelling and screaming at one of my employees. 
      Should I have been more "reserved" and try to defuse the situation?  Should I have "politely" listened to the customer's issue?
      Have you been in this position and what would you do? 
       
       


  • Similar Tagged Content

    • By Joe Marconi
      Today is the first day of summer, and we are still dealing with the dreaded COVID-19.  However, there are positive indicators that business will be better than expected this summer.  People will be taking more road trips, will avoid airplanes, trains and Ubers and will take to the roads in record numbers.
      Gear up for a great summer and look for opportunity with each vehicle visit.  Perform those multipoints as if your business depends on it….why?....Because it does!
      We have a lot to be thankful for. Keep positive, be a leader and thrive!
       
    • By Joe Marconi
      If there is one thing that doctors and dentists do very well, it's that they book the next appointment for their clientele. I have heard every excuse possible why many auto repair shops don’t do this.  But the fact remains that everyone in your shop today will need future service and repairs. And the question is, “Are they coming back to you.”

      Another reason for booking the next appointment is that there are times when not all the recommended services were done today. Some were postponed due to budget and prioritizing what’s most important.  So, before that customer leaves, make sure the customer commits to a future date to have the work done. After all, why did you recommend it in the first place?

      Car delivery is the time to review all the work done today, continue to build the relationship and to inform your customers of upcoming work and services. But don’t leave it to chance that the customer will remember. Be proactive, discuss future dates and put those dates in your calendar.  

      Lastly, call customers a few days before the appointment as a reminder. If the appointment has to be moved, then move it.

    • By Joe Marconi
      In my opinion, competition is actually good for the industry, and good for your repair shop too.  It keeps us focused and forces us to maintain pace with other repair shops.  It drives us to take a look at our own business to see where and how we can make improvements.
      Don't worry about the competition.  And never compete on your competition's features. Find what sets you apart; your differentiation factor.  Deliver world class service and promote your culture to your employees.  
      So, how do we handle the competition?  Learn from them, but don't copy them.  Become the best you can be.  Promote a culture of customer caring with your employees. The rest will take care of itself.
      Your thoughts?
       
    • By Joe Marconi
      We sell service, not products. Yes, we sell water pumps, brake pads and air filters. And yes, those are products. But it’s the service we sell, the customer experience, which lives on well beyond the customer leaves your shop.

      Think of it this way; when you buy a watch, or a new cell phone, the experience of what you purchase continues after the sale. When we replace a customer’s water pump or air filter, there is very little about those items that lives on beyond the sale.

      But, what does live on is the customer experience. The better the experience, the more likely the customer will return to you.  So focus on the customer experience, not the products you install.

    • By Joe Marconi
      Here's a tip I have posted before, but it's worth repeating. 
      One job that goes unnoticed most of the year is the job of the part's driver.  You get part deliveries all day long, every day, all year long.  Many times, these part's drivers take all the abuse due to wrong parts, the parts took too long to be delivered, on and on and on.  Those drivers may not say anything, but they take it to heart. 
      So, here's what you are going to do.  Buy small gifts, such as small boxes of candy or chocolate.  Nothing expensive.  During the holidays, give all the drivers one of these small gifts and say "Thank you, I appreciated what you do."
      Two things will happen. First, the driver will be stunned and will not know what to say, and they will be very thankful that you thought of them. 
      The second thing that will happen is this:  The very next time those part drivers have three delivers to make at three different shops, what shop do you think they will want to go to first?  Yes...Yours!
       
  • AutoShopOwner Sponsors



×
×
  • Create New...