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Turning in to a more Focused Shop

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Hey all!


My shop has been open for almost 3 years now. As all of you will know, the first couple of years are some of the hardest. Thankfully, we've made it and now we're starting to slowly make some money.


Now we have an established customer base with mostly the type of customers that I would like. But now, I'm thinking of becoming a more focused shop. Focused more on servicing and repairing Japanese vehicles.


So my question is this: What is the best way to start making this change? Changing our website, putting it in our newsletters, marketing campaigns? Have any of you done this before?


Thank you in advance! Any and all input is greatly appreciated.



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