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Hello from California!


Craig Whitney

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Hello all, I'm a new (advertising) member and am launching my startup, RepairLync. It's aimed to help repair shops and consumers. I'll get to that in the right forum though...

 

About me, I'm an extreme auto enthusiast. My first car was a '94 Trans Am and I built it up to be a daily driven low 12 second naturally aspirated smog legal machine. I'm currently building up a '55 Chevy with a 410 LS3. Also worked on my share of GNs, more F-bodies, Fox bodies, and everything in between. I've been working with my hands on off hours, and I'm a software engineer during normal hours (yeah, not as fun).

 

Anyways, I just wanted to say hello and I'm looking forward to this forum!

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
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      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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