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By Stevens Automotive Service
Really ! If you don't someone else will and your right, you won't see them again!
Time and time again I hear in this site "They just want a discount" they are not the kind of customer we want !!
I would suggest you change your mind set. Just because a customer has been programmed to seek discounts doesn't make them a bad customer. Every business offers some kind of marketing pitch that, in the customers eyes, is a discount.
DEAL WITH IT !! And how YOU DEAL WITH IT can get you a lot of good repeat customers. Yes customers that trust you, spend money with you ,listen to you etc.
You should ,or have a staff of advisers that should be able to overcome this and in the process gain a customer.
Your competition is changing rapidly in 2018 as small lube shop chains are starting to do brakes, tires, etc. That's right your gravy work, and that's just the beginning.
There are a lot of changes getting ready to be rolled out in 2018.
Be innovative, smart and never judge a book by it's cover it could cost you more that ever.
How do you deal with that type of customer ? I hope in the future it is with doing smart business.
By Stevens Automotive Service
The 4th quarter is here. I am hoping you are having a good year. If your down on sales lets make this last stretch of this year a good one. Carry it into 2018.
There are some shop owners in here doing 2M a year and my hat is off to them because, I know from experience what they had to go through to get there and it's not easy and there is no instant gratification, it is all hard work and making good business decisions, building a great reputation and relationships with there customers. This site is your group 20 !
Just a suggestion but before you go spending money on marketing, mailers, etc that discounts service and bring in what everyone calls "the wrong breed of customer" , gets you a very low return on investment and so on.
Lets take a look at
1) How many customers do you have to work with in a average month ? Do you have enough and are not getting the most out of them or do you need more of them?
2) Are you training your front counter to ask questions and become there friend and problem solver or are they scripted to say the same thing over and over . Advisors are not salespeople they are problem solvers ! When they solve the problem they will get the sale. I am not saying to leave things out when talking to the customer, just make it more personal.
3) Are you buying your parts right ?? From your oil to engines whatever you get are you buying wholesale? I am betting you could save a lot of money here.
4) Do you have techs that are doing a good job making money for them and you, it's a team effort always has been always will be.
Again this is intended for the small to medium shops to just take a look and see if you can gain with what you have.
I see there is a lot of advice out here some good, and some not so good. Be smart, do you homework and be successful.
Good Luck, I am here to help.
By Joe Marconi
The day to day operations of running a business can take its toll on anyone. To be a business owner means to address problem after problem and finding the right solutions. Sometimes the decisions we make will be the right ones, sometimes not. If we are not careful, this emotional roller coaster we call being in business, can make us focus too much on the negative, and not the positive things that happen in our lives.
With nearly 4 decades as a business owner, I can say with certainty that one of the basic building blocks of being successful in business is having the right team of people around you and getting yourself in the right frame of mind.
You need to find and hire great people. But once you have them, you need to do all you can to take care of them, train them and make them successful in order for you to be successful. Is it easy? No. But it is essential.
Most important; you need to treat each day as if it were a gift from the heavens and base your entire perspective from a position of strength and remaining positive. I know it’s not easy, but I can tell you, it works.
By Stevens Automotive Service
You are a entrepreneur and your business is Automotive Repair. Run your business like a business and become more profitable.
You have a tool box just like your techs in the shop do and the ones with the correct tools , good work ethics and knowledge are the best at what they do. So can you in the shop management area just use your TOOL BOX!
A few things to get cleared up. I have read a lot of post , forums etc, dealing with car count, advertising, us against the dealerships etc. WELL ! First you have to concentrate on your business not what someone else is doing, what works for you and makes you money should be what matters to you and your business.
1) Concentrate on what your doing right if it needs refined ..REFINE IT.. DIAL IT IN... GET THE PERCENTAGES CORRECT.
2) Do you have enough work flow and are you getting the max out of what you already have ?
3) IF you don't have a good even flow of car count, advertise, but do it in a way that it comes back to you to show what your business has to offer that the others don't.
4) REPUTATION, CUSTOMER SERVICE, FIXING THE CONCERN and BEING A SMART BUSINESS OWNER are the only steps to winning.
5) Last but not least .. PEOPLE BUY GOODS AND SERVICES FROM PEOPLE PERIOD !!
Look at it in this perspective for a moment. Your advisors are problem solvers, customer comes in with a problem or just for a service and they let them know what it will take to repair it or what the car may be in need of if not now then soon. They are solving problems if not right now then later, building trust and reputation for your business. I always say if you solve there problem the rest SELLS itself. And for those of you that think and have been programmed to think that getting new customers, keeping the good ones you have to spend crazy money to get them and keep them is just that "crazy".
I will be glad to speak with anyone that wants to have less stress and make there shop profitable. Send me a message, email, phone call and we will go over what you have and what you are wanting to achieve and the consultation is always free. IT COST NOTHING TO ASK BUT IT COULD COST A LOT IF YOU DON'T !!
"LOAD YOUR TOOL BOX WITH THE RIGHT TOOLS"
By Joe Marconi
As shop owners, our focus is on business, for the most part. There is nothing wrong with this mindset, but it may push employees away from you. Whether you like it or not, people are more concerned about their own lives and what’s important to them.
When speaking to your employees, find ways to engage in conversation that has nothing to do with business. Find out about their interests, and what’s going on in their lives. Simply asking, “How was your weekend? Do anything special?” can work wonders to motivate people.
When speaking with employees, be more concerned about them, not you. This will send a message that you care about them as a person. In turn, they will care more about your business.