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This is a great thread! I have also wrestled with how to sell tires as there is usually very little to differentiate where is best to buy a tire, because a tire is a tire right? I am still unsure if I am going to go heavy into the tire business however it is a great value proposition when I do sell tires. My customers generally like to come back to me for everything since I am a specialist. My customers that tend to go somewhere close to their house for the "simple" stuff learn the hard way and have to come back to me for extra repairs.

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Absolutely great story! Being a new shop myself, I often find myself wanting just to make the sale, only to realize I sometimes end up barely making enough to profit to justify the work. Then you find out late that you just price matched 'John Shade-tree' down the road!

 

This is a great thread! I have also wrestled with how to sell tires as there is usually very little to differentiate where is best to buy a tire, because a tire is a tire right? I am still unsure if I am going to go heavy into the tire business however it is a great value proposition when I do sell tires. My customers generally like to come back to me for everything since I am a specialist. My customers that tend to go somewhere close to their house for the "simple" stuff learn the hard way and have to come back to me for extra repairs.

 

Couldn't agree more. I'm in a similar boat, specializing in certain vehicles. I find some of my customer's would rather get everything done in one place, at one time, instead of price shopping and driving all around for the lowest prices. Also, the peace of mind they get from having someone who knows their make/model of vehicle like the back of their hand is an added bonus.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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