Quantcast
Jump to content


Joe Marconi

Unsettling Repairpal Consumer Survey

Recommended Posts

A new survey conducted by Harris Interactive on behalf of RepairPal reveals some startling facts about how consumers view the auto repair industry. The survey was held March 5-7, 2013, among 2,128 U.S. adults ages 18 and older. The survey included consumers who owned and leased their cars.

 

A lot of the results are a little unsettling. As far as I can tell, no distinction was made between independent shops from new car dealers or national accounts. Regardless, I recommend reading and would welcome comments from everyone. Here are a few results; below is a link for the full survey.

  • 66% who have taken a car they own/lease for repair think they have been ripped off by an auto repair shop.
  • 38% of consumers who own or lease a car worry that they cannot trust the mechanic
  • The number one thing those who own/lease a car want when choosing a repair shop is fair prices (82% of consumers said this was an important consideration)
  • One third (33%) of those who own/lease a car say they do not trust online reviews of repair shops and only 16 percent use them.
  • 48 percent of women who own/lease a car said, “being taken advantage of” makes them anxious
  • 38 percent of me who own/lease a car admit to feeling anxious about “being taken advantage of”

To view the entire results of the survey go to the link below:

http://repairpal.com/consumer-survey-march-2013

 

 

 

 

 

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • Killer Holiday Tip for your repair shop

      Here's a tip I have posted before, but it's worth repeating.  One job that goes unnoticed most of the year is the job of the part's driver.  You get part deliveries all day long, every day, all year long.  Many times, these part's drivers take all the abuse due to wrong parts, the parts took too long to be delivered, on and on and on.  Those drivers may not say anything, but they take it to heart.  So, here's what you are going to do.  Buy small gifts, such as small boxes of candy or chocolate.  Nothing expensive.  During the holidays, give all the drivers one of these small gifts and say "Thank you, I appreciated what you do." Two things will happen. First, the driver will be stunned and will not know what to say, and they will be very thankful that you thought of them.  The second thing that will happen is this:  The very next time those part drivers have three delivers to make at three different shops, what shop do you think they will want to go to first?  Yes...Yours!  

      By Joe Marconi, in Joe’s Business Tips For Shop Owners

        
      • 2 replies
      • 99 views
    • Seeking/open to Partnership for Repair Shop Planning

      Hey All, My name is Karla, I had previously owned a 3-bay mechanical repair shop in Burlington, VT for 6 years and built it to maintain an outstanding reputation and provide a comfortable income. I had the opportunity to sell my half of the business and finalized that deal this past fall. I have worked in all areas of the auto repair industry over the past 15 years, graduated from a two-year ASE certified auto tech program and went on to earn my Bachelor’s in business and a masters degree in executive leadership.  I have some capital I will be contributing to the planning and opening of a new shop and am very open to meeting potential partners/investors in all areas of the country. I greatly look forward to building something new in a location new to me. Anyway, I’d like to welcome all /any interest and to answer any questions about joining forces in shop planning and management. Please do not hesitate to contact me, thanks for considering! —Karla

      By KDshopNEA, in Automotive Business Opportunities

      • 1 reply
      • 305 views
    • Mobile Auto Repair?

      Hello Everyone! Hope you enjoyed your Thanksgiving as much as I did. I wanted to bring this topic up because of PEP BOYS recent "expansion" into launching their "mobile" service. I was interested in your thoughts. Are mobile mechanics a threat to your shop in any way? What are your thoughts? Do they/can they provide the service that today's cars need? 

      Or, on the other hand, do you operate as a mobile tech? What are the struggles you face. From what I am hearing, people "seem" to expect mobile to be cheaper. 
       
      Only trying to start a discussion about this - and really because, from what I am seeing, there's a lot of buzz around the Pep Boys effort.  Comments? Really interested to know your thoughts.    Matthew Lee
      "The Car Count Fixer"
        PS: Join me on YouTube and check out this totally FREE on-line course I'm offers- "How to Double your Car Count in 89 Days!"

      By JustTheBest, in Auto Repair Shop Management Help? Post Here!

        
      • 4 replies
      • 139 views
    • Increase auto repair sales by adding to the cart

      Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list.  While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc.  Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong.  It’s actually great customer service. 

      By Joe Marconi, in Joe’s Business Tips For Shop Owners

        
      • 0 replies
      • 218 views
    • BOLT ON TECHNOLOGY and Elite Partnering to Elevate Industry

      Elite is proud to announce that we are partnering with BOLT ON TECHNOLOGY to help auto repair shop owners become more successful. When choosing to partner with a company we always take a careful look at their principles, at their ability to help shop owners, and at the impact they're having on the industry. BOLT ON has been able to exceed our most optimistic expectations in all of these categories, so it's truly an honor to be able to partner with them. BOLT ON and Elite will elevate the auto repair industry by making it more sophisticated, attractive to a new generation of shop owners, perpetuating ethics-based business practices, and overall creating better opportunities for success. The valuable technology and education provided by the companies will give shop owners the critical tools needed to improve car counts, AROs and customer trust.  BOLT ON provides an award-winning suite of shop management products that makes shops more attractive to prospective employees and customers. Each tool helps shops operate efficiently by streamlining scheduling and updating customer information, producing more accurate reporting, strengthening customer communication through digital inspection capabilities and allowing managers to stay on top of business performance. Elite provides shop owners premium training in business practices such as recruiting courses, marketing courses, phone skills and sales training, peer group meetings and comprehensive coaching programs where every Elite coach is the past or present owner of a very successful auto repair business. “We’re proud of our partnership with BOLT ON TECHNOLOGY because of all the synergy between the two companies both in our cultures and overall goals,” says Bob Cooper, founder and President of Elite. “Our belief is that every shop owner needs both the right people and the right systems to reach their potential, and this partnership helps them achieve both objectives.” “The key to fulfilling our mission is making every resource available to our customers that will improve their business,” says Mike Risich, founder and CEO of BOLT ON TECHNOLOGY. “We’re extremely excited about our partnership with Elite because the best solution for a shop that wants to grow is not just to train management or implement new technology, but to utilize both.” About BOLT ON TECHNOLOGY 

      BOLT ON TECHNOLOGY equips the automotive repair and maintenance aftermarket with award-winning technology tools to improve customer communication. The company's technology instantly transmits photos, videos and text messages to communicate automotive repair details, thereby increasing customer trust, boosting sales and empowering shops to build long-term customer relationships. Along with ongoing training and support, BOLT ON's mobile and digital tools also reduce problems inherent in the service process, while increasing shop productivity, revenue, and customer satisfaction. For more information, visit www.boltontechnology.com or call 610-400-1019. About Elite Elite was founded in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to an industry we love. Elite’s services help shops identify business challenges, and improve in the areas of sales, marketing, employee management, recruiting and all facets of shop management so that they may reach their full potential. Elite hires only coaches and trainers with extraordinary track records of success, who share these goals and have the same passion for making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities. For more information, visit www.eliteworldwide.com or call 1-800-204-3548.

      By Elite Worldwide Inc., in General Automotive Discussion

      • 0 replies
      • 156 views
  • AutoShopOwner Sponsors



×