Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
Joe Marconi

Unsettling Repairpal Consumer Survey

Recommended Posts

A new survey conducted by Harris Interactive on behalf of RepairPal reveals some startling facts about how consumers view the auto repair industry. The survey was held March 5-7, 2013, among 2,128 U.S. adults ages 18 and older. The survey included consumers who owned and leased their cars.

 

A lot of the results are a little unsettling. As far as I can tell, no distinction was made between independent shops from new car dealers or national accounts. Regardless, I recommend reading and would welcome comments from everyone. Here are a few results; below is a link for the full survey.

  • 66% who have taken a car they own/lease for repair think they have been ripped off by an auto repair shop.
  • 38% of consumers who own or lease a car worry that they cannot trust the mechanic
  • The number one thing those who own/lease a car want when choosing a repair shop is fair prices (82% of consumers said this was an important consideration)
  • One third (33%) of those who own/lease a car say they do not trust online reviews of repair shops and only 16 percent use them.
  • 48 percent of women who own/lease a car said, “being taken advantage of” makes them anxious
  • 38 percent of me who own/lease a car admit to feeling anxious about “being taken advantage of”

To view the entire results of the survey go to the link below:

http://repairpal.com/consumer-survey-march-2013

 

 

 

 

 

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Joe Marconi
      The mild fall appears to have caused a slow down for many shops. We have seen this before.  But, winter tempertures are here, and the threat of snow will boost repair shops.  
    • By AutoShopOwner
      RALEIGH, N.C.--(BUSINESS WIRE)--Nov. 1, 2019-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider, has launched a new learning management system designed to provide training programs that grow an automotive professional’s knowledge and skills throughout their entire career. Advance regularly serves more than 26,000 individuals in North America each year with training courses offered through the company’s Carquest Technical Institute (CTI) and Worldpac Training Institute (WTI) programs.
      Training from Advance now combines courses available online and in the classroom from CTI+WTI into an integrated training solution, giving aftermarket professionals access to a robust library of technical training and business management education. Career Pathways, which feature a structured set of online and classroom events to establish mastery of technical and business competencies, are currently targeted to the General Service Technician and Professional Technician, with Senior Technician, Master Technician, and a number of specialist programs coming by the end of the year.
      “Delivering quality training is critical to addressing the technician shortage facing the automotive industry,” said Chris Chesney, Senior Director of Customer Training at Advance. “Integrating the expertise and curriculum of CTI+WTI into a centralized, easy-to-use platform enables Advance to go to market with an unrivaled training program. No matter what stage a person is in the life of their career, training is crucial to their long-term success.”
      Shop owners can track the progress of their technicians and staff through Career Pathways specific to the type of work they perform at their shop. Training participants receive certifications within the CTI+WTI platform as they complete training programs and advance in their career.
      “The advancement of automotive technology requires that our industry has access to leading edge training to keep pace with modern vehicle systems,” said Rob Morrell, Senior Director of Customer Training at Worldpac. “CTI+WTI’s new learning management system enables national accounts and independent shops alike to help attract, retain and grow talent.”
      CTI+WTI have hosted more than 45,000 training events in the organizations’ 20-plus year histories. For more information, visit CTIonline.com or WTIonline.com.
       

       
      About Advance Auto Parts
      Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of July 13, 2019, Advance operated 4,912 stores and 150 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,250 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
      View source version on businesswire.com: https://www.businesswire.com/news/home/20191101005436/en/
      Source: Advance Auto Parts, Inc.
      Media Relations:
      Darryl Carr
      T: (540) 589-8102
      E: [email protected]
      Investor Relations:
      Elisabeth Eisleben
      T: (919) 227-5466
      E: [email protected]
    • By Dakotaj96
      Hello everyone 
       
      I am looking to open up my new shop within 3 months and honestly feel a little in over my head, I’ve spent days reading on here and while it’s awesome I feel I need something more formal. The main 2 things I’ve found has been the RLO training course or the Ron Ipach fast lane training program. Has anyone one taken either of these courses or have a different one to recommend? 
    • By AutoShopOwner
      IRVINE, Calif., Sept. 30, 2019 /PRNewswire/ -- Kelley Blue Book announces its new Auto Repair Guide experience, addressing both consumer and automotive industry needs for a principal source of trustworthy recommendations related to servicing and maintaining a vehicle. The all-new experience on KBB.com guides consumers through three primary service categories: Recalls, Maintenance and Repairs.  KBB.com is also including the ability to allow consumers to schedule service online through the Featured Auto Repair Center, a pilot with its sister company, Xtime.
      To point consumers in the right direction, the Auto Repair Guide on KBB.com helps car owners answer their top service and repair questions: What do I need to get done? When should I get it done? Where should I get it done? How much should it cost? With this new experience, Kelley Blue Book serves as a trusted advisor that connects consumers and service departments.
      Kelley Blue Book's all-new Auto Repair Guide includes:
      Information on recalls, maintenance and repair work
      A Fair Repair Range estimator—similar to the Kelley Blue Book Price Advisor tool—to guide consumers on service and repair price ranges, based on average dealer service pricing
      The ability to schedule service appointments with local dealerships directly on KBB.com through the Featured Auto Repair Center
      Kelley Blue Book, backed by more than 90 years of experience and the most trusted third-party automotive brand,1 enables both consumers and dealers to remain on the same page for pricing and now, in the service lanes with its integration with Xtime, the leading integrated software platform for retail automotive service departments.
      "Car shoppers have long trusted Kelley Blue Book to provide them with vehicle values, new-car information and more," said Jim Roche, vice president at Cox Automotive. "With this new auto repair feature on KBB.com, now they can rely on Kelley Blue Book throughout the ownership experience for guidance on service and repair costs, all while experiencing the same trust and transparency they've come to expect from the brand."
      Consumers have negative perceptions about getting their vehicle serviced at dealerships, citing unreasonable total cost, overcharging, and labor or parts charges among top reasons for not using their dealership service department2.  In reality, common maintenance and services provided by dealerships are on par from a pricing standpoint with independent offerings3. Kelley Blue Book's new Auto Repair Guide also makes service appointment scheduling easier for both consumers and dealers. Car owners can see the Fair Repair Range, select a service provider, and book service without leaving the site. Meanwhile, the Featured Auto Repair Center can connect dealers with engaged car owners, increasing consumer trust and confidence by validating their service pricing within the Kelley Blue Book Fair Repair Range.
      "The complexities of how to maintain and repair a vehicle, as well as understanding the associated costs, are a major pain point for most consumers," said Tully Williams, fixed operations director of The Niello Company in Sacramento, California. "Not only has our dealership increased service cost transparency and communication with our customers, but they also have an increased sense of trust from knowing they are being fairly charged for every service visit."
      To learn more about Kelley Blue Book Auto Repair Guide visit https://www.kbb.com/auto-repair, https://www.kbb.com/car-maintenance-service and https://www.kbb.com/ownership/recalls.
      For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).
      About Kelley Blue Book (www.kbb.com)
      Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
      About Cox Automotive
      Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com
      2018 Cox Automotive Car Buyer Journey Cox Automotive Service Industry Study 2018 Cox Automotive Service Industry Study 2018 SOURCE Kelley Blue Book
      Related Links
      https://www.kbb.com
    • By Mail Shark
      It’s critical that you understand the pain points of your targeted prospects in relation to the products and services you offer in order to be able to strategically choose the marketing content that will be most compelling for them.  This will enable your client to react and consider you for their next repair or maintenance service.  

      For example, in a 2017 Survey from AAA, the findings show that one-third of drivers in the US could not afford a repair bill that was unexpected. 33.33% is a pretty significant number of vehicle owners that have tight budgets.
      With that in mind, if you offer any type of financing options for repairs, it’s important that your marketing message contains content that informs your prospects that you have options.   These options will help them get financing for their repairs or maintenance and get them back on the road fast.
      Depending upon how much content and space you have available on your marketing, there are a few different ways to promote your financing.
      Below are a few ideas to promote financing options on your direct mail marketing.
      1.    Create a burst or some other type of call out that promotes your financing option.
      2.    If you are listing other benefits your shop offers, you can include financing info here.
      · Financing Options Available
      · Quick & Easy Financing Available
      · NO Credit Check Financing
      3.    Utilize your financing company’s info, logo, etc. to create a larger impact.
      Below is an example of a new project that just came by my desk demonstrating one of the many ways to promote your shop's financing. This example shows one side of a Jumbo 8.5x10.5 postcard.
      Included is a bullet point calling out “Quick & Easy Financing Options” under the: Why Choose Auto Clinic? section.  Since this is a critical message, we placed it first in our bulleted list based on the Primacy/Recency Effect, in order to drive home to the consumer . In other words, people tend to recall information provided at the beginning of a list (Primacy), and end of a list(Recency) better than information presented in the middle of the list.
      We then reinforced this with another message addressing their customers' potential problem: “Unexpected Repair”, & our Solution “Fix it Today! $0 Down”.  In addition, we incorporated the EASYPAY FINANCE branding. 
       

       
      Finally, knowing that 33% of drivers may be struggling financially is also a compelling reason to have a strategic coupon offering. Giving prospects the ability to save on repairs, in conjunction with providing them financing options, can help position you as the best option for their repairs.
       
      Josh Davis
      Mail Shark
      Executive Vice President of Sales
      Direct: 484-948-1611
      Email: [email protected]
      www.themailshark.com/AutoDirectMail


  • AutoShopOwner Sponsors



×
×
  • Create New...