Must Read! New Car Dealer Tactic
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees' training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE.
Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE.
Show Notes:
Watch Video Episode HERE Importance of Individual Effort and Natural Talent (00:04:21) Ryan Kooiman discusses the importance of individual effort and natural talent in becoming an A-tech. Being a Perpetual Student (00:02:51) The importance of being a forever perpetual student and committed to being at the top of your craft. Opportunity and Drive (00:05:17 The importance of opportunity and drive in becoming an A-tech and how it can lead to personal growth and experience. Investing in Training (00:07:18) The importance of investing in training for technicians and how it benefits both the individual and the shop. The Determination and Motivation of an A-tech (00:10:28) Matt Fanslow describes the qualities of an A-tech, including determination and self-motivation, and how they seek out training opportunities. The Importance of Training and Shop Culture (00:11:11) Training and shop culture is important in developing A-techs, including the need for mentoring and a supportive work environment. Different Gifts and Skill Sets of Technicians (00:13:06) How can a shop assemble a team with a good blend of abilities and a supportive culture? The importance of individual effort and natural talent (00:14:50) The role of individual effort and natural talent in becoming an A-tech, and how it can be recognized and cultivated by management. Networking and sharing knowledge (00:17:31) The importance of networking and sharing knowledge with other technicians in the industry to become an A-tech. Levels of Supervision (00:21:52) The history of the A, B, C technician designations and how they relate to levels of supervision, as well as the potential use case for assigning work based on technician skill level. Mentoring for Succession (00:24:11) The importance of mentoring individuals to take over for lead technicians in the future and the possibility of a new way to assess skill levels in the industry. The Importance of Experience (00:27:10) The value of experience in the automotive aftermarket industry, using case studies and trial and error to learn from mistakes. The Role of Individual Effort in Becoming an A-tech (00:28:03) The importance of individual effort and experience in becoming an A-tech, using the example of Michael Jordan's dedication to practice. Learning from Mistakes (00:24:37) The challenges of answering complex diagnostic questions and the importance of learning from mistakes and experience in becoming an A-tech. Creating an Environment for Success (00:31:12) How to cultivate an environment that can help technicians achieve their top potential. Importance of Mentoring (00:34:41) The importance of having a mentor, networking, and finding a coach to help young technicians learn from their mistakes. Reading Comprehension (00:37:17) The importance of reading for leisure to develop reading comprehension skills, which are essential for understanding service information and diagrams. Learning from Mistakes (00:36:05) Investing in Tuition (00:38:56) The importance of investing in training and education for employees and the productivity benefits for the shop. Virtual vs. Live Training (00:41:11) The panelists discuss the pros and cons of virtual and live training, with live training being the preferred method for complex topics and networking opportunities. Networking (00:46:26) Learning from Peers (00:47:19) Building self-awareness and confidence (00:48:50) The importance of building self-awareness, self-confidence, and career assurance to become a successful A-tech. Documenting work in the bay (00:50:45) The importance of documenting work in the bay, using tools like PowerPoint and phone cameras to capture information and data. Commitment to learning (00:52:32) The commitment to learning and investing in professional development, both for shop owners and technicians, to build a culture of learning and keep people in the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida's second location.
Tatsu Tsuchida, Toyko Automotive, Costa Mesa and Placentia, CA. Tatu's previous episodes HERE
Watch Full Video Episode HERE (00:00:01) Tatsu Tsuchida talks about his experience owning an all-makes and all-models auto repair shop. (00:03:44) Tatsu Tsuchida discusses his marketing strategy for his all-makes and all-models auto repair shop. (00:07:44) Tatsu talks about his experience taking over an existing business and the challenge of transitioning to a new team. (00:09:34) Tatsu discusses the difficulty of easing immigrant parents out of business and his own exit strategy. (00:14:40) Tatsu Tsuchida talks about the inspiration behind the Fast and Furious movies. (00:16:03) Tatsu Tsuchida tours his 10,000 square feet auto repair shop in Costa Mesa, California. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The podcast episode features a Rad Air Complete Car Care facility tour in Strongsville, Ohio. Carm speaks with Mike Munger, the location's franchisee, and the franchisor Andy Fiffick. We discuss the design of the facility, the number of bays and technicians, and the types of services offered.
They also mention the company's reputation for being able to fix cars that other shops cannot. The conversation shifts to the importance of building a strong company culture, providing employees with a shower and a full kitchen. They also tour the service advisor area and office, discussing the shop's busy schedule and the various seasons that bring in different types of business. The episode highlights the importance of staying up-to-date and providing excellent customer service in the automotive industry.
Watch Full Video Episode HERE Designing the Facility (00:00:17) The design of the facility, including the number of bays and technicians, and how they designed the facility from the ground up. Fixing Cars that Other Shops Cannot (00:05:03) How their company has carved out a niche in the community by fixing cars that other shops cannot and how they have a reputation for being able to fix any car. Franchise history (00:06:47) The history of Rad Air Complete Car Care and how it became a franchisor. Employee culture (00:10:27) The importance of treating employees like family and providing them with amenities such as showers and a kitchen. Booking Schedule (00:12:59) Mike Munger mentions that they are generally booked a week out, but currently only a couple of days due to the slower season. Seasonal Business (00:13:20) The three busy cycles of the business: winter, driving season, and summer. They also mention that they have not had a winter or spring yet, which affects their business. Evolution of Business Model (00:17:07) How their business model evolved from being a radiator and air conditioning shop to a complete car care service, adding tires, hybrids, and EVs to their services. They also mention how they had to pivot to stay relevant in the market. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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