Trade Secrets -- Are there trade secrets???
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By Joe Marconi in Joe's BlogA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
The podcast episode features a Rad Air Complete Car Care facility tour in Strongsville, Ohio. Carm speaks with Mike Munger, the location's franchisee, and the franchisor Andy Fiffick. We discuss the design of the facility, the number of bays and technicians, and the types of services offered.
They also mention the company's reputation for being able to fix cars that other shops cannot. The conversation shifts to the importance of building a strong company culture, providing employees with a shower and a full kitchen. They also tour the service advisor area and office, discussing the shop's busy schedule and the various seasons that bring in different types of business. The episode highlights the importance of staying up-to-date and providing excellent customer service in the automotive industry.
Watch Full Video Episode HERE Designing the Facility (00:00:17) The design of the facility, including the number of bays and technicians, and how they designed the facility from the ground up. Fixing Cars that Other Shops Cannot (00:05:03) How their company has carved out a niche in the community by fixing cars that other shops cannot and how they have a reputation for being able to fix any car. Franchise history (00:06:47) The history of Rad Air Complete Car Care and how it became a franchisor. Employee culture (00:10:27) The importance of treating employees like family and providing them with amenities such as showers and a kitchen. Booking Schedule (00:12:59) Mike Munger mentions that they are generally booked a week out, but currently only a couple of days due to the slower season. Seasonal Business (00:13:20) The three busy cycles of the business: winter, driving season, and summer. They also mention that they have not had a winter or spring yet, which affects their business. Evolution of Business Model (00:17:07) How their business model evolved from being a radiator and air conditioning shop to a complete car care service, adding tires, hybrids, and EVs to their services. They also mention how they had to pivot to stay relevant in the market. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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Hey all --
My team is getting ready to release a tool that reaches out to your customers automatically to ask for a review. Positive feedback returns a prompt to review on Google and Yelp. Negative feedback is caught and an autoresponder asks them to contact you to discuss. It's a great way to boost your online reputation without much effort. It works standalone and can also integrate with your shop management software. When you close a ticket it can automatically trigger the outreach cycle.
As an ASO member you can use it for free for 3 months. No credit card required.
Check it out. Feature requests and feedback always welcome -- RepCaster.com
Use invite code ASO2023
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