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Joe Marconi

Tough Winter Will Pay Off

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Tough Winter Will Pay Off

 

If you are a shop owner that has endured one of the toughest winters in history, don’t despair. The effects of winter are already taking its toll on the road ways and will no doubt have an effect on your customer’s cars. Get yourself and your team ready to inspect all cars for pothole damage and other damage as a result of the winter. Look for damaged tires, wheels, exhaust, steering, suspension, wheel alignment, splash shields, bumper covers and other areas.

 

Maybe create an “End of Winter Promotion Package”, to include a complete vehicle inspection with a tire balance, rotation (if needed), wheel alignment. Or create your own promotion. The point is you need to look out for what is best for your customer, which in turn will bring in much needed dollars after losing so many days from the winter storms.

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    • By Joe Marconi
      Thanksgiving is around the corner, and that means that the winter months are not far behind. For many shops, this means a slow down due to weather and the usual bills that come with winter. Combine that we the fact that consumers are usually less willing to spend during the winter, adds up to a potential slow down in sales.
       
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      While many shop owners may not enjoy a harsh winter, there's always that feeling that a tough winter is good for business. But is it?
       
      Last year was one of the worst winters on record in the northeast. There was a ton of winter-related work. But, when you factor the days closed due to snow and ice storms, sales did not reflect any real increase.
       
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      Before you call me crazy, please read on. Last year was one of the toughest winters in history for many shops in the northern states. Records snow falls and frigid low temperatures caused many shops to lose days, and in some cases weeks’ worth of sales. Many shops are still struggling to eke out a profit for this year.
       
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      He’s a rundown of the strategy most of us will implement. Please feel free to add to this list, so we can all share in each other’s knowledge:
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      · Have a meeting with the entire staff; key on the service areas that are winter-related and check these items at every vehicle visit:
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      · Identify the next service for all customers, inform the customer.
      · Book and flood your customer base with service reminders during the slower months to boost sales
      · Implement a phone call system to call customer to remind them of recommended services, especially during the slow months
      · Create another Winter-Related promotion and send out during the months of January, February and March.
      o Flood your customer base with these promotions.
       
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      Your thoughts?
       
       
       
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