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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By JustTheBest
Welcome! Hope everyone had a great holiday and Christmas! It’s been a struggle around here but that’s only because I had to bite the bullet and move! So now, I’m proud to say that we’ve moved… well, digitally that is.
Unfortunately, most of my old links and links on YouTube videos are going to evaporate!
But wait, there’s more!
And the “more” part of that statement is pretty crazy!
I wanted to start 2025 with a splash, (so you may want to take a step back to avoid the splash!)
Because of our new digital home and the fact that Google search has made huge changes in what you get whenever you search, we’re starting 2025 with a brand new service.
With almost 2 decades in website design, development and hosting, auto repair shops can now get their website done for FREE!
When I say “done”, I mean “done”. Qualified auto repair shops never pay for website design, development or hosting… EVER!
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
So if you’ve read this far, I know you’re sitting back and saying “there’s got to be a catch.”, right?
I don’t want to keep you, so click the link and visit my new website and I’ll fill you in there.
Can’t wait to meet you!
Matthew
“The Car Count Fixer”
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
Matthew
“The Car Count Fixer”
https://gomodigital.website
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By Joe Marconi
I want wish everyone the very best this holiday Season, and a prosperous and healthy 2025 and beyond!
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By carmcapriotto
What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.
We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.
Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Square Body Dave - https://www.youtube.com/@squarebodydave
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
It seems there is a big movement to change business software management programs these days. I would like to know who has, the old program, the new one you choose, why, and if you are happy with your choice?
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