Quantcast
Jump to content

Oxygen Sensors: $17.99, Brake Rotors: $14.99


Recommended Posts

you could go to the grand opening, grab a bunch of food and and while eating it, hand out business cards to people and tell them when they buy the part the scanner says is bad and it doesnt fix it - or they buy the cheap rotors that are warped out of the box, or the o2 sensors that dont cycle, to call you to get it done right. :D

 

I hate when customers compare our parts prices to the cheap parts stores - all i say is "did you ever hear the saying you get what you pay for" ...even worse - " the parts store scanned it and said i just need an _insert any part here_

 

It got to the point where i would just put the part on and put the car back outside - whether it fixed it or not - when the customer came back in (after paying the bill) because the problem was still there i would politely ask them if they were ready to pay for a correct diagnosis yet, or if they wanted to take it back to the parts store and have them scan it again, or maybe since it didn't fix it they could get their money back for the free scan. it all depends on how the customer treats me in the beginning during write up. this is exactly why i gave up working on vehicles for the general public.

 

Does anyone know - if a parts store scans your car and says you need "x".. do they let you return it if it doesn't fix it?

Link to comment
Share on other sites

 

I understand that I should not burn my bridges, but in a lot of ways I am old fashion. But business is business, I guess.

 

Maybe I will send one of my service advisors to the grand openning. For me, I just can't go.

 

I don't burn bridges behind me I tend to leave a nuclear waste land behind. On the other hand I have discovered over the years that careful cultivation of the crap can sometimes yeild pretty good 'low hanging fruit'. By al means send over one of your service advisors if you don't want to go yourself and here is my reasoning. Get at least one person in your company to 'befriend' the manager and some of the employees. If at least one local garage is on speaking terms with them they will refer folks after they have dug themselves in over their heads. They will usually refer to the shop that gives them the least grief or at least talks to them.

 

Many years ago I owned a shop in a rural area and Wally-World was putting in a Super-Dooper-Center just down the street. Every shop in the area was bitching up a storm because they were going to have to lower their price for oil changes, etc. Not me, I raised my prices $5.00. Shops rarely make anything on oil changes unless you can sell brakes, belts, hoses, etc. I marketed my oil changes as a "VALUE ADDED SERVICE" offered ONLY to regular customers.

 

One day a guy came in and wanted to know if I could do some repairs on his mini-van. I looked it over, gave him the prices for repairs, and he decided that was fair enough and said he'd call his wife to come get him once he and I discussed something important. "Sure" I said thinking he was going to try to beat me down on the price. Instead he handed me his business card and it turns out he was the new manager of the Super-Dooper-Center. He asked if where he worked made any difference and I assured him it made no difference to me since I was in the business of repairing cars not judging people.

 

He asked my opinion of the store going in and I said it made no diffenence to me since we were after different segments of the market. He asked about their cheap oil changes and I explained how it inspired me to raise my price instead of trying to compete with Sam. Same for front end alignments, A/C service, and such. I asked him how much they were going to charge for A/C service and it was way below my price. Then I asked him what they were going to do when a car wouldn't hold vacuum. He said they would have to turn down the service. Where ya gonna send them? He didn't know and allowed as how they would probably leave that up to the customer. Front end work? Same answer. Stipped oil drain plugs, jammed uip filters, etc? Same answer.

 

My response if "No, you ain't, you are gonna send them here." He looked at me strangely and I handing him a handful of my business cards. I told him their 'service' wasn't worth a damn if all they offered was 'cheap'. If you don't offer a solution to the problem then you have no business being in business.

 

What about when your service manager or one of the oil change guys has a problem they can't solve? He looked at me and asked, "They can call you and ask?" I nodded. His business was going to increase traffic past the front of my shop considerably and when they encountered problems that were beyond their scope they need to be able to offer solutions. It should be a win-win situation for everybody.

 

Once they opened up the store he stopped in and introduced the service manager of their automotive department. A few days after that I went by and visited for a few minutes. Needless to say I had referrals left and right from them and especially for A/C and front ends. They hired me to come down and teach their crew how to set up and operate the A/C equipment, how to properly service the A/C system, how to correctly inspect a car while it was getting an oil change, and all sorts of stuff. Who do you think those guys sent their customers to?

 

Where did they send cars when they couldn't get a filter off? Come to think of it the guys that worked in the automotive department became some of my most loyal customers. Not only did they refer customers but they would tell them that is where they have their own cars repaired.

 

Yeah, the cutthroats suck, whether it is a parts store or a bottom feeder shop. On the other hand you can sometimes cultivate the situation and turn in around to your benifit.

 

Just my dimes worth,

 

Max

  • Like 1
Link to comment
Share on other sites

  • 1 year later...

Oxygen Sensors: $17.99, Brake Rotors $14.99

 

Hold on there! I am not selling parts. Please read on….

 

There is a well know parts company (I will not mention their name: but it’s not AutoZone, O Reillys, Sears, NAPA or Pep Boys) opening up just around the corner from me and is sending out consumer flyers with dirt-cheap parts, most are common everyday parts: Axles, O2 sensors, brake rotors, alternators, etc. They offer free installation on batteries and even sell scan tools so the public can check out their car, buy the part and then come to US to install it.

 

That’s why I deal with CARQUEST. They have their over the counter trade, but they would never think about undercutting the repair shop business.

 

The area rep for this new parts store came to me an invited my staff and myself to their grand opening. I laughed and walked away.

 

Was I wrong not to accept his invitation? How would you react?

 

Ok, i should have found a better topic for my first post, but oh well

 

I am pretty sure you are talking about an Advance Auto Parts opening in your area, I have worked for them for 3 years.

 

 

$17.99 o2, we all know this is the 1 wire gm.

$14.99 rotor is for a mid 90s suzuki i have never heard of

 

they put that price because people are stupid and don not read where it says STARTING AT*, there for they walk in expecting a 15 dollar rotor for a car that uses $100 rotors

 

By a store selling code readers to the public it is not undercutting the shops very much. Generally the customers who walk in your shops door, do NOT walk into mine.(though i have seen many customers that should walk into your shop, changing a o2 is not going to fix a cat efficiency code, or a lean code, or a rich code)

 

if i were you i would have seen what they had to offer for me, what stocking programs do they have that carquest does not. how does there pricing work, will it be better for me. even if you didnt use them for a main supplier, when you need that part that was boxed wrong elsewhere, or out of stock, they are a phone call away. and most of the time when "Joe i use AZ most of the" time calls, we try like hell to win him over. and the parts are there in no time

 

we offer free battery install because it is a huge money maker, and it offers the customer the chance to make sure there battery is bad before buying one. (when the alternator is bad on a PITA car,i cant tell the customer to call me later and i will do it, i think of a shop in town that i would trust and has a good rate, i send them there. this could have been your shop but you laughed us off....)

 

The store that i work in, has more parts in stock than the 4 stores in town, we have a large commercial customer base

 

 

if any of this comes off as A**hole ish, then i didnt mean for it to sound that way

Edited by FxsX24
Link to comment
Share on other sites

I like the steak analogy... :lol:

 

I think that when it comes to retailers like Autozone and Advance, their business models are just more retail oriented than wholesale/commercial. In some markets they try to grow their comercial business but in most cases never fully succeed because of the push of lower cost/inferior product, lack of product knowledge by their staff, higher focus on retail, etc. They know this and it is why a company like Advance has Autopart International, who on the other hand does well in wholesale/commercial like your Napas, Carquests, and other wholesale parts jobbers..etc. You usually get knowledge and more focus towards the wholesale/independent shop.

 

The other important factor to remember about retailers like Advance or Autozone, they just will never understand your business like you need them to. They don't have the warranties or programs available for independent repair shops. They are retailers who have a business models built for the "DIY" market.

 

I think the easiest way to see it is ...

 

Autozone & Advance sell retail and dabble in wholesale.

Napa, Carquest, other parts jobbers sell wholesale and dabble in retail.

 

If you want to learn more about the major auto part companies, here you go...It's good to know about the company(s) you are buying from...

 

AutoZone

Advance Auto Parts

Carquest

NAPA

O'Reilly Auto Parts

Checker Auto Parts

Link to comment
Share on other sites

You are correct in saying napa and carquest are more wholesale than retail

i cannot speak for AZ, but at my store we have 2 people for commercial and three drivers. we generally do a 50/50 ratio in sales a day. we are constantly checking up on out commercial customers, and doing what we can to improve there view of us. however the aap on the other side of town is 90% retail and 10% commercial. they have no drivers and no comm person.

 

i have seen a few shops charge two rates, one if you bring the part in, and another if you drive in and say "its broken, fix it". this does help you recover your losses from the alternator you didnt sell, but they brought to you. and generally the custoimer understands this.

 

you also mentioned pushing low quality parts. i cant speak for everyone out there. but i push the better stuff as much as i can. i hate seeing a customer come in 13 months later with a broken balljoint because they bought the cheap one with a 12mo warranty. spend twice as much and get the good one with the lifetime. same with brakes, i try to sell them our gold pads, which are OE replacement.

 

the warranty issues i can totally agree with you on, out top level bearings had a 1 year warranty on them till recently. which was horrible since napa had a lifetime. we have changed that to a 3 year. which is not as good, but better than 1 year.

 

we do offer labor reinburrsement on warranty work.

Edited by FxsX24
Link to comment
Share on other sites

Xrac, that is excellent for us :) I hear people almost daily complain that they won't work on their cars anymore since everything went computers. LOL I tell them I am glad cars went to computers. Gives me something to do.

 

 

it is great for the people who charge 50-80/hr. but really sucks for the people who get paid 8-12/hr

Link to comment
Share on other sites

well on the other side of the coin, when i tell someone the whole job with parts is 400. it seems like alot, but it really isint. escpcally when half of that is parts.

 

even if the job took 2 hours, people dont realize even if it was "easy" to do it, it is not the labor they are paying for, but knowing how to do the job that it where the money is

Link to comment
Share on other sites

What a business charges per hour has no bearing on why others make 8-12 dollars per hour. I do agree that it's really hard when you make only a little above min wage, especially if you have bills and a family.

 

The fact is that most shops charge a fair and honest price; some don't charge enough and are struggling. What happens too often is that the shop owners do not generate enough income to pay their techs a decent wage. Techs work hard and deserve a decent wage. That can only be accomplished by understanding what profits need to be earned when performing services and repairs.

 

Let's face it, the typical auto shop owner is not a Wall Street Executive, not too many of us have a home in the Hamptons and get picked up in a limo each morning to take us for our mocha late and then drive us to the office. We are, however, among the hardest working group of people in the world.

 

I do appreciate your opinions, thanks for taking the time to post your point of view.

 

I think it’s human nature to look at the invoice and think the shop is making a fortune. When you consider the cost of the equipment, facility, utilities, insurance, salaries, training, fees, etc. it’s a different story. But the customer doesn’t see that part.

 

As for $17.99 oxygen sensors and $14.99 brake rotors, I don’t think they actually fit any of the cars driven in this country!

Link to comment
Share on other sites

  • 5 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By carmcapriotto
      Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Adam Kimmel discusses the refrigerant and thermal management industry. He highlights the significance of air conditioning technology in vehicles, the essential use of fluorine in refrigerants, and the evolution of refrigerants for environmental safety. Adam Kimmel, Koura, [email protected] Show Notes
      The importance of air conditioning (00:00:01) Discussing the significance of air conditioning in vehicles and homes and the commitment of industry professionals. Understanding fluorine in refrigerants (00:01:53) Evolution of refrigerants (00:05:16) Future challenges and developments (00:10:19) Regulations and alternatives (00:14:18) Safety and handling precautions (00:16:10) Engineer training and transparency (00:17:11) Understanding refrigerant nomenclature (00:19:47) Efficiency and GWP (00:25:38) Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections            
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      In this week’s episode of Business by the Numbers, Hunt welcomes Mike Edge from Tread Partners, a fellow podcaster from the Gain Traction Podcast. The dialogue explores the symbiotic relationship between tire sales and auto repair services, emphasizing the strategic value of incorporating tire sales into auto repair shops' service offerings.
      Why Sell Tires in Auto Repair Shops? Discover why even repair shops traditionally not focused on tire sales should consider offering tires to their customers. Mike Edge shares insights on how selling tires isn't just about the transaction; it's about fostering long-term, loyal customer relationships. This segment explores the concept that selling tires can be a gateway to securing a customer's business for all their vehicle maintenance needs over the next three to five years. Operational Insights and Strategies: Learn from the practical experiences and strategies of shop owners who have successfully integrated tire sales into their business model. This part of the discussion sheds light on operational considerations, such as space management, inventory selection based on local demand, and the logistics of tire delivery and installation. It also addresses the challenges and benefits of balancing tire sales with high-margin service work, ensuring shops can maintain profitability while enhancing customer satisfaction and retention. Navigating Equipment and Supplier Relationships: For shops considering entering the tire business, this section provides valuable advice on selecting the right equipment and building beneficial relationships with tire wholesalers and distributors. It emphasizes the importance of investing in high-quality, reliable equipment to streamline operations and enhance service quality. Mike also highlights the critical role of choosing a supportive wholesaler, one that not only offers competitive pricing but also provides exceptional service, ensuring shops can meet their customers' needs efficiently and effectively. Realities of the Tire Business With Hunt Demarest of Paar, Melis & Associates  
      Thanks to our partners, NAPA TRACS and Promotive
       
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Our Sponsors

×
×
  • Create New...