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Posted

Yesterday we shut the site down for an hour to run some updates. There may be some weird behavior with this site as we continue to update. You'll notice some new/different features here at AutoShopOwner. More information to follow once completed.

 

Thank you for your support.

Posted

Yesterday we shut the site down for an hour to run some updates. There may be some weird behavior with this site as we continue to update. You'll notice some new/different features here at AutoShopOwner. More information to follow once completed.

 

Thank you for your support.

 

Alex, thanks for the heads up. By the way I think you do a great job! :D

  • 5 months later...
Posted

Added some updates today....

 

1. Dowloads section updated

2. Topic Member Avatars added to forums

3. Blog section updated

4. Chat section updated

5. New login box added, top of site.

Posted

I think you have done a great job with the auto shop forum. It iis the best one I have seen or been a part of. Most forums have very little knowledge or participation. Great Job Guys!!!

Posted

I think you have done a great job with the auto shop forum. It iis the best one I have seen or been a part of. Most forums have very little knowledge or participation. Great Job Guys!!!

 

Thanks for those kinds words. A lot of time and effort goes into making sure ASO is top in its class! And yes, Alex does a great job!!

 

Joe Marconi

cofounder

  • 2 weeks later...
Posted

Class Act all the way.

 

Ah..team effort.

 

Thanks for the great responses everyone, we try! :D

  • 10 months later...
Posted

Joe and Alex, the newsletter I received today from Autoshopowner simply looked great. I want to compliment you both on the continued growth and improvement of the forum. You have a winner here and I am proud to be a part of it.

Posted

Joe and Alex, the newsletter I received today from Autoshopowner simply looked great. I want to compliment you both on the continued growth and improvement of the forum. You have a winner here and I am proud to be a part of it.

 

 

Thank you for the great feedback! :D

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Introduction and Importance of Marketing (00:00:09)
      Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.
      Guest Introductions (00:01:11)
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      Discussion on Car Count Issues (00:01:48)
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      Identifying Seasonal Trends (00:02:32)
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      Understanding the Marketing Calendar (00:04:23)
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      Proactive Marketing Strategies (00:06:11)
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      Creative Marketing Solutions (00:07:25)
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      Timing for Event Promotions (00:12:30)
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      Community Calendar Considerations (00:14:09)
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      Adjusting Marketing Budgets (00:16:19)
      Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
      Applicability to Different Locations (00:16:27)
      Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
      Yearly Planning for Marketing (00:17:09)
      Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
      Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
      Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
      Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
      Sponsorship Shout-Out (00:39:11)
      Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
      Closing Remarks (00:39:11)
      Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.


      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!


      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: [email protected]


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