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Joe Marconi

Competing with Longer warranties & Free Maintenance

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More and more new car dealers are jumping on the band wagon and offering free maintenance or a low cost maintenance plan with new car sales and used car sales. When you factor in the longer warranties, an added maintenance plan may keep your customers going back to the dealer for a longer period of time.

 

I do not like leaving things to chance. The new breed of dealers left behind after the economic dust settles will be an aggressive bunch, having the support of the car maker behind them.

 

Should we worry? Should we find a way to compete? Should we wait and see what happens? Like to hear from you…

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