Quantcast
Jump to content


Hold a Clinic for your Customers

Joe Marconi
 Share

Recommended Posts

Great Tire Deal
Mark Apprentice

Mark

Posted
Posted

Last week we held two consumer clinics for women. Both were a huge success. I spoke about the importance of car maintenance, safety, what to do if you have a break-down and gave them many more tips. I expected the clinic to last about an hour or so, but went on for over 2 hours.

 

The clinic was so successful that I am already planning another one in July for teen drivers and students going back to college.

 

How did you promote it and how far in advance?

Link to comment
Share on other sites
Gonzo Grand Master

Gonzo

Posted
Posted

Last week we held two consumer clinics for women. Both were a huge success. I spoke about the importance of car maintenance, safety, what to do if you have a break-down and gave them many more tips. I expected the clinic to last about an hour or so, but went on for over 2 hours.

 

The clinic was so successful that I am already planning another one in July for teen drivers and students going back to college.

 

 

Questions:

Did you charge a fee to be at the class?

 

Was it entirely just women... or did some men come along?

 

Would this be something that might be incorporated into a drivers education class?

 

Could you see this as a monthly class, something that they could get more info each time they attend?

 

Did you have a lesson plan, and if so, could you share your class ideas?

 

I like the concept... great idea... Gonzo

Link to comment
Share on other sites
Gonzo Grand Master

Gonzo

Posted
Posted

Joe, I would like to have a copy of your plan. I also thought of new way to promote these clinics. One could put a clinic on for existing customers but make the price of admission that they have to bring along a friend who has never done business with your shop. That would guarantee an even mix of current and prospective new customers and would allow the customer to do the promoting. Just a though!

 

 

Now we're talkin business... send me a copy.

 

This is a great idea... and the fact that you tied the "needy families" into the mix... great effort!!!

 

You've proved to me again Joe,,, ya got it goin' on... Not bad for a fossil... (as my son would say...LOL)

Link to comment
Share on other sites
Mark Apprentice

Mark

Posted
Posted

I promoted it a number of ways. I made a generic TV commercial about consumer clinics what aired a month before the clinic date. I will use the commercial in the future, since I will be holding these on a regular basis, probably 4-6 times a year. I had 2 already. I also announced on the radio, it on my web site, a made a poster for the waiting area and I sent out an email newsletter a few time inviting people to come to all my customers and to all the local business groups in the area. We also asked the local papers to give us some free press. I also featured it my quarterly newsletter .

 

We started promoting it about 6 weeks prior to the first class and now it will be promoted on an on-going basis with classdates to be determined.

 

It was a women’s clinic only. We had one guy show up for the 2nd clinic (my daughter’s boyfriend).

 

There was no fee for the class but the clinics were actually fund raisers for local organizations that help needed families. Most women donated something.

 

We actually will be starting Defensive Driving courses at my shop also, but I would not incorporate the clinics with the driving course; two separate audiences and deferent massages. Plus the defensive course is a required 6 hours.

 

I do have a lesson plan: If anyone would like a copy let me know I could send you my notes.

Great Stuff!

 

I would love to see the lesson plan!

Thanks for the promo info as well.

Link to comment
Share on other sites
Mark Apprentice

Mark

Posted
Posted

Joe, I would like to have a copy of your plan. I also thought of new way to promote these clinics. One could put a clinic on for existing customers but make the price of admission that they have to bring along a friend who has never done business with your shop. That would guarantee an even mix of current and prospective new customers and would allow the customer to do the promoting. Just a though!

 

 

Great Idea!

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • carmcapriotto
      Morning Huddles: Fueling Mighty Auto Pro’s Success Story [RR 961]
      By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Hear from the team at Mighty Auto Pro as they discuss the pivotal role of morning huddles and meetings. The team shares their experiences on how these gatherings enhance daily workflow and help minimize unexpected challenges. Leigh Anne Best and Bill Hill, Mighty Auto Pro, Medina OH. Show Notes
      Skylar's Morning Huddle (00:04:14) Skylar explains the morning huddle and its role in coordinating service work and workflow. Michael's Morning Huddle (00:09:32) Michael emphasizes the importance of the morning huddle in ensuring everyone is on the same page and minimizing surprises during the day. Josh's Morning Huddle (00:09:55) Josh discusses how morning huddles help in managing parts and workflow, and the interaction between customer service and technicians. David's Morning Huddle (00:11:58) David explains the purpose of the morning huddle in coordinating projects and ensuring everyone is on the same page. Training Hours and Meetings (00:13:19) Discussion about the training hours completed, the process of introducing new training seminars, and the importance of training in the automotive industry. Brian's Morning Huddle (00:14:54) Brian discusses the value of morning huddles in providing uniformity, team collaboration, and adaptability in planning the day's work. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      The Importance of Weekly Stakeholder Meetings for Auto Repair Shop Owners [E166] - Chris Cotton Weekly Blitz
      By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.
      The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them. Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity. Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces. Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots. The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.  
      Connect with Chris:
       
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      The Importance of Safety and Compliance in Automotive Shops [RR 957]
      By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Explore the importance of adhering to safety regulations, the role of common sense in maintaining a safe work environment, and practical tips for small businesses to comply with OSHA standards. Discussions include the significance of Personal Protective Equipment (PPE), how OSHA inspections are triggered, and examples of common safety oversights in the workplace. The conversation also covers the precautions necessary for handling electric vehicles (EVs), the necessity of monthly safety inspections, and the critical role of safety in retaining qualified technicians. Tom Herrmann, Small Business Safety & Compliance Company, LLC. [email protected] Show Notes
      A Real World Perspective on Safety [RR 916]: https://remarkableresults.biz/remarkable-results-radio-podcast/e916/ OSHA regulations and enforcement (00:02:22) Discussion about OSHA regulations, enforcement, and the consequences of non-compliance. Common sense safety measures (00:03:50) The importance of common sense safety measures and examples of common sense safety practices. Safety violations and fines (00:04:22) Examples of safety violations and the associated fines for non-compliance with safety regulations. Creating a safe work environment (00:06:15) The importance of creating a safe and healthy work environment and the impact on employees and the community. Personal protective equipment (PPE) (00:09:02) The importance of providing and wearing personal protective equipment (PPE) in the workplace. Compliance with state and federal regulations (00:12:59) Discussion about the requirements for displaying state and federal posters in the workplace and the importance of compliance. Promoting safety culture in the workplace (00:17:22) The importance of promoting a safety culture in the workplace and engaging employees in safety practices. Ear Protection and Noise Concerns (00:17:47) Discussion on proper ear protection and the impact of noise on hearing, including the use of earbuds in a shop environment. Safety Measures for EV Repair (00:22:25) Importance of personal protective equipment (PPE) and safety measures for working on electric vehicles (EVs), including testing gloves and monthly inspection. Monthly Safety Inspections (00:25:55) The necessity of monthly safety inspections for building and equipment, covering various aspects such as exit lights, electrical boxes, and fire extinguishers. Power Strip Safety (00:30:29) Safety precautions related to power strips, including the types of devices that should not be plugged into them and the potential risks involved. Commitment to Safety (00:33:09) Emphasizing the importance of embracing safety in the workplace and promoting a commitment to safety measures. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • Changing The Industry
      Can You Have Heart In A Business? #podcast #automotivebusiness #carrepair #autorepairbusiness
      By Changing The Industry
      Can You Have Heart In A Business? #podcast #automotivebusiness #carrepair #autorepairbusiness
    • Water Proof And Self Adhesive
    • carmcapriotto
      15 Car Maintenance Rip-Offs Explained [THA 381]
      By carmcapriotto
      Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Our panel discusses and debunks car maintenance myths from an online article titled "15 Car Maintenance Rip-Offs You Should Avoid." They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE. Bryan Pollock, Willco Auto Care, Sanborn, NY, and Lockport, NY Show Notes
      Engine Flushes (00:04:12) Debunking the necessity of engine flushes for well-maintained vehicles and the importance of following manufacturer's guidelines. Air Filter Replacements (00:09:50) Discussion on the necessity of replacing air filters at every oil change and the impact of environmental factors on air filter maintenance. Air Filter Size and Replacement (00:15:25) Exploring the impact of modern engine technology on air filter size and the need for evidence-based professional inspection for filter replacement. Cabin Air Filters (00:17:01) Discussion on the condition of cabin air filters and the impact of leaves and bugs on air quality. Airflow Issues (00:18:30) Addressing airflow problems caused by neglected cabin air filters and the potential damage to blower motors. Windshield Wiper Fluid (00:20:00) Debunking the effectiveness of costly windshield wiper fluid and discussing the difference in quality and impact on visibility. Octane Boosters and Fuel Additives (00:24:33) Debating the use and effectiveness of octane boosters and fuel system additives in modern vehicles. Tire Shine and Nitrogen Filling (00:29:48) Discussion on the impact of tire shine and the benefits of filling tires with nitrogen. Headlight Cleaning Kits (00:31:13) Debunking the effectiveness of expensive headlight cleaning kits and discussing alternative DIY solutions using household items. Restoring Headlights (00:33:01) Discussion on the process of restoring headlights and the potential cost-prohibitive nature of the restoration. Extended Warranties (00:38:06) Debunking the effectiveness of aftermarket extended warranties, with insights on their limitations and coverage issues. Redundant Coolant Flushes (00:43:15) Discussion on the necessity of coolant flushes, signs of coolant issues, and the importance of proper maintenance. Oil Additives for Engine Safeguard (00:47:44) Contradictory information on oil additives and frequent oil changes, with a focus on the composition of oil and the need for thorough upkeep. Oil Enhancers (00:49:17) Discussion on the use of oil enhancers for cold starts and their conditional application. Undercoating (00:49:41) Debate on the necessity of undercoating for modern vehicles and its effectiveness in preventing rust. Custom Exhaust System (00:54:33) Debunking the performance gains of installing a custom exhaust system on ordinary vehicles. Dealership Oil Changes (00:56:19) Comparison of the cost and quality of oil changes at dealerships versus local mechanics or aftermarket repair facilities. Professional Detailing (00:59:55) Debate on the cost and benefits of professional detailing versus DIY cleaning with quality supplies. Misleading Presentation (01:01:48) Critique of the 15 car maintenance rip-offs presentation, discussing the lack of relevance and stereotypes in the content. The stereotype of being ripped off (01:05:06) Discussion about the stereotype of being ripped off and its impact on the automotive industry. Consulting and expert articles (01:05:59) Debunking consulting and expert articles in the automotive industry and their use of clickbait and buzzwords. Educating clients on vehicle maintenance (01:07:30) Importance of educating clients on vehicle maintenance and the need for evidence-based decision-making. Importance of ADAS calibration (01:12:16) Discussion on the importance of ADAS calibration and its impact on vehicle safety and performance. Potential risks of skipping calibration (01:15:28) Exploring the potential risks and consequences of skipping ADAS calibration in vehicle maintenance. Legal implications of skipping calibration (01:17:32) The legal implications and potential consequences of skipping calibration procedures in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                                  
      Click to go to the Podcast on Remarkable Results Radio


  • nptrb

    Tax Season Preparation: A Comprehensive Guide

    By nptrb, in Automotive Industry,

    1 comment 1,037 views
    nptrb

    Spring Clean Your Finances: 5 Steps Every Business Should Take

    By nptrb, in Automotive Industry,

    1 comment 903 views
    nptrb

    Understanding S-Corp Distributions and Draws | Are They Taxable?

    By nptrb, in Automotive Industry,

    1 comment 1,201 views

  • Our Sponsors



Main Sections

More Sections

Discussion Forums

×
×
  • Create New...