Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.

Recommended Posts

hello! i just opened a shop and am having a hard time gaining traction. im looking for some marketing techniques that work good for new business. i have tried social media and google add words with zero results. also are any of the social media marketing company's any good? the ones that call 20 times a day claiming to manage everything and create material for your pages. seems like the only people stopping by are the previous tenants customers and he did not have the best clientele. he marketed heavily discounted repairs, free estimates,  bring your own parts. everything i dont want. I would appreciate any tips to getting people into my shop

my shop is a 4 bay with just me and my wife. very clean and remodeled with all the tools a shop needs except an alignment rack.

thank you for your time!

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

Edited by Alex
Corrected video embed

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

Edited by Alex
Corrected video embed

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Elite Worldwide Inc.
      Keep Your Shop's Summer Momentum Going! 
      Elite's Supercharge Your Shop, a series of 4 live online courses for shop owners, starts Sept 14th! 
      Learn to master your shop's numbers, recruit the top techs & advisors, maximize employee productivity, fill up your bays with your ideal customers and more!
      These live online courses will be taught by industry superstars Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners, so everything you'll learn has been proven to generate extraordinary real world results!
       You have the option to either enroll in the whole Supercharge Your Shop course series, or pick and choose the individual courses that will help your shop the most. Here's the course schedule:
      Sept 14-15 - Mastering Your Shop's Numbers and Cost Control
      Sept 16-17 - Hiring America's Top Techs & Advisors
      Sept 21-22 - Maximizing Employee Morale, Productivity and Profits
      Sept 23-24 - Filling Up Your Service Bays with the Ideal Customers
      To enroll in the complete series of these 4 live online courses, just visit our Supercharge Your Shop Page to reserve one of our last openings!
       
       
    • By Joe Marconi
      We, automotive shop owners of America,  must take the opportunity of a lifetime and turn it into a bunch of success stories. What opportunity?  Look around you. The world is in turmoil. COVID-19, social unrest, uncertainty about the presidential election, the economy, how are we going to get out kids back to school, on and on and on.
      While the world is spiraling out of control, we have the power to make big changes to our auto repair shops.  And it can all be positive! 
      The Opportunity...
      First, the average age of a car in the U.S. is about 12 years old, attaining well over 200k on the clock. 
      Second, Uber, taxis and limo companies are suffering.  Guess why?  
      Third, the motoring public in the foreseeable future will be traveling by car, taking road trips like they have never did before.
      Fourth, the roads are packed with motor vehicles, as more and more people prefer their own car as their primary means of transportation. 
      Fifth, as the cars get older and older, more of them will be out of factory warranty.
      Sixth, independent auto repair shops have a vast amount of training, resources and replacement parts.
      Seventh,  the overwhelming majority of cars being build and sold today are still internal combustion engine powered cars. If you factor in the expected average age of car these days, we can safely bet that those gas engine cars being sold today will still be on the road in 2033 and beyond! 
      Eight, You need more?  That's not enough! 
      Get your plan in place.  Get your prices in line with making a profit. Don't give anything away anymore (I am mostly referring to checking, testing, diags of any sort!) Offer world class customer service. Be a leader of your employees.  Show the world what you are made of! 
    • By Joe Marconi
      Most of you probably already know what I am about to say:  The Service Advisor position is the most crucial position in the shop.  I know, I know, what about the mechanical work done by the techs?  Well, that's important too, of course. 
      For the most part, customers spend their hard-earned money and most of time don't really know or see what was done to their car.  Let's face it, the customer can't see the water pump or T-belt. And most of the time, the customer does not feel any difference with the car as they drive out of your parking lot. 
      What the customer does see (or experience) is how she was treated.  And that makes all the difference in the world.
      Plus, great service advisors also motivate the technicians, because great advisors are also great leaders of people. 
      Think about this...Six months from now, your customer will not remember the fuel injection relay or the mass air sensor that was replaced....but she WILL remember how she was treated. 
      And trust me, that OE-quality fuel injection relay install by a certified A-level Master tech using Snap On tools and a Launch Scanner IS NOT the reason WHY your customers return to you....She returns because of the level of service your provide.
       
    • By DiscoDave
      I am helping a growing business to be more efficient.  As part of this, I am looking at a service to maintain our general hardware and supplies.  The shop needs a manager as the owner is too involved with the shop - and rightly so as he is highly respected in his arena.  That's another discussion.
      As he moved into a larger facility and hired more people. I'm working on efficiencies.  The current goal is to have common hardware an supplies on hand, always.  I am looking for a service to handle this.  I have spoken with Rogo, Fastenal and Kimball Midwest.   Any other suggestions?  Runs to the hardware store are costly...
      TIA,
      Dave
    • By Joe Marconi
      I can't speak about all businesses in my area, but the repair shops are doing ok. In fact, most had a normal or near normal summer.  A few weeks back we had a major storm that knocked out power for nearly the week. That killed the week. But aside from that, we had a very good June, July and August.   With a miserable March and April, this was a great morale lift and financial boost.
      The only  down side is the affect COVID is having on other businesses, like restaurants, deli's, sport businesses and other businesses. Will this have a trickle down effect on our industry.  No one can tell for sure.
      I will be shoring up my finances and preparing for the unknown. 
       
       
       


  • Similar Tagged Content

    • By Joe Marconi
      Most of you probably already know what I am about to say:  The Service Advisor position is the most crucial position in the shop.  I know, I know, what about the mechanical work done by the techs?  Well, that's important too, of course. 
      For the most part, customers spend their hard-earned money and most of time don't really know or see what was done to their car.  Let's face it, the customer can't see the water pump or T-belt. And most of the time, the customer does not feel any difference with the car as they drive out of your parking lot. 
      What the customer does see (or experience) is how she was treated.  And that makes all the difference in the world.
      Plus, great service advisors also motivate the technicians, because great advisors are also great leaders of people. 
      Think about this...Six months from now, your customer will not remember the fuel injection relay or the mass air sensor that was replaced....but she WILL remember how she was treated. 
      And trust me, that OE-quality fuel injection relay install by a certified A-level Master tech using Snap On tools and a Launch Scanner IS NOT the reason WHY your customers return to you....She returns because of the level of service your provide.
       
    • By Joe Marconi
      I know it's not going to be Back to School as usual this year, but there will be increased traffic on the road as more people perform school-related errands.  It's your obligation to your customers and the community to make sure the roads are safe.
      Many people have neglected their cars the past few months, making a lot of opportunity for your shop.  
      Get your Fall/Back to School marketing plan in place today!
      Want to share ideas?  Even Better! 

       
    • By Joe Marconi
      As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible.  We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starting to pay dividends.
      What changes have you made to your marketing strategy since the Virus Crisis hit?
    • By JustTheBest
      Here's 14 Secrets that virtually guarantee car count - in ANY Economy!

       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
      Hope this helps!
      Matthew
      "The Car Count Fixer"
       
    • By Joe Marconi
      Got your attention?  Good! 
      Take it from me, a shop owner for 40 years;  before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order.
      No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return.  
      Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and every other point of contact with the customer.  
      These things I speak of means more than any money you spend on advertising.  So, before you spend that dime, get your house in order. And remember, everyone in your shop is an important part of your marketing strategy! 
       
       
       
  • AutoShopOwner Sponsors



×
×
  • Create New...