Similar Forum Topics
Just wondering if I was the only fool who signed up for Mitchell 1 at $149 per month, only to realize that this was an "introductory" offer for 6 months and the price then jumps to $219 monthly. My sales person didn't make this clear at the time I signed the contract. Just wondering if anyone has had a similar experience.
By [email protected]
OK. Not to start another parts markup thread but I would like to look at this from another angle. What percentages do you aim when marking up parts when you look at the part categories?
Just an example below:
Maintenance, etc ,etc
The reason I ask is because even a standard parts pricing matrix can blow certain items out of reasonable sale price. I am aware that less expensive items can net larger profits, which also makes up for more expensive items but I am trying to see a base line of what parts markup looks like with these categories.
I'm going through reciepts to double check profitability. I am stumbling across instances where I am finding Joe Blow off the street getting better prices than us spending $2k per week.
This is what i believe happens when a parts house knows "You're comfortable" like Ken was.
Over time, if someone is paid commission's on sale (not gp) it is the natural course of what happens. You're comfortable, it's convenient, it's a product of the system. My realtor will "negotiate" for me but how intensely? If I'm asking them to take a pay cut to make a lower offer how enthusiastic will they be? Not very. Product of the system.
On another example
I was quoted 3 prices today for gas tank straps on a '98 Tahoe. $130, $133 and $54. I did the extra calling because no place could get it for a week. I'm glad I am not to comfortable.
I'm not mad. It is what it is, they all do this and is not because I'm not just "doggedly loyal" to one vendor.
Sent from my SM-N900P using Tapatalk
There are quite a few threads about pricing but I think it might be better to shift that discussion to value. How do you add value for your customers? For example, we have a very clean waiting room with coffee, wifi, nice music etc... We also, answer the phone in the happiest way possible, we use tablets for inspections, we vacuum the front footwells for all oil changes, we have demo parts to help educate customers and we have a 3yr 36k warranty. Recently I've been trying to dream up ways to add even more value so I can compete hard on what I deliver. For example, I just added a 20 year master tech, I thought I could vacuum every car and leave a thank you note on the dash.
What are you doing to add value? What additional value are you adding that I'm not doing? I would love to borrow some ideas if you are willing to share.