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I got my own branded flashlight


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Got my own branded flashlight, ordered 500 of them from Alibaba.com - talked to a bunch of suppliers and bought 500 for a good deal.

I got my own branded long double box end wrenches as well being manufactured right now. Also ordered magnetic phone holders (1000 of them) and 200 OBDII wifi code readers. Spent about $10k, trying to get my name out there and earn some extra money on the side.

http://www.ebay.com/itm/Carmedix-Super-Bright-Rechargeable-LED-Water-Resistant-Flashlight-for-Mechanics-/272713331814?epid=16002924438&hash=item3f7efb3466:g:JzIAAOSwrfVZPg0r

https://www.amazon.com/Carmedix-Rechargeable-Resistant-Flashlight-Mechanics/dp/B072MPMQ5P/ref=sr_1_1?ie=UTF8&qid=1501210798&sr=8-1&keywords=carmedix

I am new to listing products and advertising, what do you guys think? I took all the pictures myself. 

Thinking about giving away the magnetic phone holders with oil changes. Has a nice big logo on it and customers will see it when phone is removed.

I like the idea of arming my loyal customers with code readers. I know it's controversial but for my loyal customers, it'll be good. When making a appointment, they can tell me the code in which I can tell them it's a emergency or schedule them my next available. I will also know if I need to schedule for a smoke test or diagnosing a misfire.

 

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I think you're nuts!!

I think if I looked up ADD ADHD in the dictionary your picture would be there.....please.....don't take that the wrong way. I can appreciate your youthful enthusiasm but as I follow your posts your going off half cocked all the time. It's like you cant focus on one thing and you allow every thought that crosses your mind to become a reality. In one post you go from one shop to three, then back down to two, next your thinking about a tow truck.....discussing how to get proper gp and now selling trinkets....I get tired just reading your posts.....(they are interesting)

I suppose one day when you're on the cover of fortune magazine I will be able to say I interacted with him on a message board for a while....good luck.

 

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The service advisor in a busy shop already has too much on their plate, and it's a challenge to stay focused on the important, productive tasks. To me, you're adding more stuff to distract from what will actually make you money and develop loyal customers, like consistent inspections and routine maintenance. You're creating more things to have to discuss with the customers. You'd see much more ROI if you spent that $10k on Google Adwords or a retention and follow up system like Myshopmanager.com. JMHO

 

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Nice stuff! Who doesn't need a "High Quality Aluminum Alloy Super Bright CREE LED BULB" flashlight! Honestly... not picking on you - I promise. Strictly from a "business" point of view, the problem I have with all that stuff (typically referred to as specialty advertising - stuff with your name on it) is that you can't track any type of ROI. One of the things I constantly reminder shop owners of is that "if you can't track it - don't do it"

So what would have happened if you purchased $10k in postage stamps - and turned each postage stamp into a 10x return? Again - I am not here to pick on you - but when I can take a postage stamp, a well crafted direct response letter - send out a few hundred and turn that one mailing into thousands... I can't get excited about a flash light that will do... uh... well... nothing - but maybe light up your bank account when it's empty!

Again - not trying to p*** you off - and value is ALWAYS in the eyes of the beholder... but I would have stopped long before the 10K mark

Hope this helps!

Matthew Lee
"The Car Count Fixer"

Get "The Official Guide to Auto Service Marketing"

The Shop Owner's Unfair Advantage FREE Access

 

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The flashlight adds look great. My wife/English Teacher would smack my knuckles with a ruler if I didn't advise you that 'does' should be 'do' in the following sentences.

  • Long lasting 18650 rechargeable battery INCLUDED- many flashlights in this price range does do not include a battery!
  • Convenient hidden micro USB charging port - a lot of other flashlights in this price range does do not have a direct charge port!
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Yesterday I gave away our own branded magnetic cell phone holders. I have 1000 of them and get cost me about $1.20 each. I have them in all my cars and there's a big logo staring back at me everytime I get in my car before slapping my cell phone on it. Customers LOVE it bc those things work really really well.  I saw a while back someone was giving away air freshners with oil changes and I thought that was a great idea. For some reason small things make customers happy. 

On a side note, bulk of the $10k is from long double ended box wrenches that are awesome

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47 minutes ago, Jay Huh said:

Yesterday I gave away our own branded magnetic cell phone holders. I have 1000 of them and get cost me about $1.20 each. I have them in all my cars and there's a big logo staring back at me everytime I get in my car before slapping my cell phone on it. Customers LOVE it bc those things work really really well.  I saw a while back someone was giving away air freshners with oil changes and I thought that was a great idea. For some reason small things make customers happy. 

On a side note, bulk of the $10k is from long double ended box wrenches that are awesome

Link and/or pics?

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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