Quantcast
Jump to content


Recommended Posts

Maybe this has happened to a number of you auto repair shop owners out there… you put together an offer to send to your prospects and clients. Not just any offer, I mean a really, really killer, can’t-miss deal like "$50 off any service that you perform." Now you know that there will be skeptics out there looking for the hidden strings, so you announce that there is no minimum purchase required and no restrictions on what they can buy. And to prove that you won’t jack up the price first and then take the $50 off the total later, you tell them not to produce the coupon until after they’ve been presented with the bill. Oh, and for the icing on the cake, you offer a 100% refund if they aren’t totally thrilled with their experience with your auto repair shop.

The timing is right. Folks are always looking for the good deal. They need what you are offering. You send your no-fail offer to the right list of folks, and then you get ready for the bundles of people beating a path to your door… but they never come. What the heck happened? Did you miss something? Was the offer too good to be true? Wouldn’t you just love to ask every one of them why they didn’t take you up on your offer?

Even the most experienced of marketers aren’t immune to this phenomenon to a certain degree. A couple years ago, I offered to give away copies of a brand-new marketing course to the first 200 shop owners that wanted them. The offer was (I thought?) brain-dead simple. Invest $197 to get the course. Take 60 days to go through the course then call my office and get all of your money back. (WOW!) I also added a 30-day, no-excuses needed, 100% money back guarantee too. And to cover what I thought was the final hurdle, I assured everyone that there were no more payments and nothing else to buy.

While I still ended up doing very well with this campaign, even though I was a bit short of my goal of 200. What went wrong? Was the offer too good to be true? Was it too complicated? Did I miss something?

The point of today’s message isn’t to commiserate about the lack of response to our advertising efforts. Nope, it’s to tell you about a free online site called Survey Monkey that we can use to help us find out where we went wrong with our offers. With Survey Monkey we can set up a quick 2-minute survey and ask our prospects why they didn’t respond. And then, based on their answers, hopefully we’ll be able to craft or edit existing offers that will get a much better response the next time.

Because I was able to survey clients who the deal was offered to, I was able to improve upon my course offer and fill the last few spots to hit my 200 goal.

Hopefully if your shop can start surveying clients and prospects more often, you'll have a better handle on what they want and what offers will get them more excited.

- Ron Ipach (a.k.a. Captain Car Count)

  • President/Founder of Repair Shop Coach
  • More articles and content like this and originated through Ron Ipach's Car Count Daily campaign
  • Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
Link to comment
Share on other sites

  • 2 weeks later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By carmcapriotto
      Key Talking Points
      Justin Fricke, CarTime Auto Center, Dundas, MN
      Stocks around 100 cars on lot for used car business in the same building The car buying experience has changed- the market isn’t full of new vehicles anymore, prices continue to increase month to month Justin started as a technician and is now part-owner Program through junior and senior high schools called Career Tech Education- job fair day of different businesses with displays. As a business, go to schools and ask about their programs available. Consider field trip to the shop Where do kids fit? Stereotypes around the trades need to be broken in school. Don’t push the kids that are the “bad students” into the trades. It is no longer a secondary career path. Also has detail shop- $200 for full detailing inside and out Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:

      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

      Click to go to the Podcast on Remarkable Results Radio
    • By champtires
      Champtires – one of the leading e-commerce used tire sellers – is not facing supply chain issues. In fact, over the past several months, Champtires’ inventory has grown exponentially.
      “Luckily, we are still able to source really great tires right now,” said Brad Rea, president and founder of Champtires. “Ninety percent of our inventory has 7/32 tread or above, and we’re adding hundreds of Michelins, Pirellis, Continentals – tires in every brand really – every day.”
      Reselling used tires with significant tread life left saves them from ending up in a landfill. And it allows consumers and auto businesses to save drastically compared to new tire prices.
      “Relying on premium used tires is a responsible way to use recycled products while saving yourself a lot of money,” Rea said.
      High quality used tires are perfect if you need to match one or two to a remaining set or when replacing all four tires. Every tire that enters a Champtires facility goes through a thorough three-step inspection process. Free FedEx shipping is included on all website orders to the continental U.S.
      Learn more and shop now at Champtires.com.
    • By ASOG Podcast
      Brian Walker of Shop Market Pros explaining what makes them different at the TOOLS Conference 2021.
    • By carmcapriotto
      Tim Allbritten, Director, Business Development and Market Research at BG Products
      John Hanighen, CEO at Cloyes Gear and Products
      Paul McCarthy, AASA President. Paul has over 23 years of experience in the automotive industry. Prior to joining MEMA, Paul led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He consulted at dozens of automotive suppliers, eight of the top ten global automakers, and at private equity firms and financial institutions. His past leadership roles include heading PwC Germany’s Automotive Strategy advisory practice and leading global forecasting and analysis for a prominent vehicle forecast service, Autofacts. Paul has an MBA from Duke’s University’s Fuqua School of Business.
      Find Paul’s other episodes HERE.
      Key Talking Points
      It started month 1 of the pandemic  Brand names won’t risk quality  Every day is a new challenge for manufacturers  When is it back to normal? Recast the question “when does it get better?” Improving fill rates and collaboration up and down the supply chain Data planning is essential for forecasting and making better decisions  Allocation- always have the “recipe”  Pricing- packaging costs, inflation, supply/demand, raw material pricing by SKU. More questions are being asked which requires more pricing knowledge and transparency.  Container pricing- $1,500 to 18,000. Airfreight has also increased.  Economic trends- travel is increasing It’s a demand problem not a supply chain problem- it is a good problem, heavy dependence on the automotive industry.  Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
           
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm
                   
      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      ASOG Podcast LIVE from the TOOLS Conference 2021


  • Similar Tagged Content

    • By champtires
      Champtires has 30,000+ premium used tires in stock - in all brands, sizes and tread depths. Automotive businesses can sign up to save an extra 10% off of our already low prices ON EVERY WEBSITE ORDER. Free shipping is included.
      Learn more and sign up: https://www.champtires.com/dealers/
    • By Joe Marconi
      Got your attention?  Good! 
      Take it from me, a shop owner for 40 years;  before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order.
      No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return.  
      Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and every other point of contact with the customer.  
      These things I speak of means more than any money you spend on advertising.  So, before you spend that dime, get your house in order. And remember, everyone in your shop is an important part of your marketing strategy! 
       
       
       
    • By JustTheBest
      You could just say that this is tried, tested & proven. 19 simple words that virtually guarantee car count… in hours!

      Hope this helps!
      Matthew
      "The Car Count FIxer"
      P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! 
      P.P.S.: Like and Follow Car Count Hackers on Facebook
      P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
    • By Ron Ipach
      December spells the end of 2018, and hopefully you're wrapping up what was a fantastic year for your auto repair shop and business.
      Now… it’s time to start thinking about how to make 2019 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)
      By attending for this special Live Online Webinar, you're going to get the proven 4-step process that will practically GUARANTEE 2019 to be a blow-out success for you.
      With these four steps, you’ll be able to…
      👉 ==> DOUBLE your take-home pay (Yes, that’s not a misprint. I’ll show you how.)
      👉 ==> Magnetically attract more (and even better!) customers to your shop
      👉 ==>  Easily sell your services at higher prices than your competitors
      👉 ==>  Find, hire, and keep that elusive tech you’ve been searching for
      👉 ==>  Put the fun back into running your shop!
      If you're interested... there is absolutely ZERO cost to attend this training.
      All you'll need is 45 minutes of your day set aside in order to watch this webinar live.
      For the dates, times, and registration details,  CLICK HERE

    • By JustTheBest
      I'll show you 6 Ways to Get More Customers in 6 Days or Less
      … and I’ll show you how we do it Without Crazy Coupons, Discounts or Money Sucking Advertising

       
      Join me this week on this training webinar and you’ll discover….
      The exact steps we take to get more customers. This is NOT about telling you what to do - I'll show you everything, step-by-step so you're never left guessing. Exclusive "behind-the-scenes" look at exactly how we do it. I'll even pull the curtain back and show you everything! Never done before - LIVE Interactive on the webinar that let's you experience everything! In less than an hour, you'll see everything, I'll show you everything step-by-step and you'll experience it all too! It's about the business that supports you and your family - isn't it worth an hour of your time?
       
      Matthew Lee
      "The Car Count Fixer"
      P.S.: Join me on this training webinar this week! FixYourCarCount.com
       
  • Our Sponsors



×
×
  • Create New...