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Does brand matter to customers w/ motor oil?


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Interested to see what brands of conventional / semi synthetic / full synthetic oil shops are selling to customers?  Do you think the average customer cares or has a preference for brand?  Do you think as long as it meets the vehicle specifications the customer doesn't really care what brand of motor oil is being put in their vehicle?  We are currently using Mobil products and they are so much more expensive than other products such as Cam 2.  Thoughts?

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We run a dexos full syn and it's cheap. We are a high end euro shop. Most customer don't care. If they do then offer them other hooves like lubromoly/Castrol/etc whatever makes them feel better. 90% never even ask so why not use an oil good enough and make more money? Last I checked, Oil doesn't have a logo when it's in an engine. Just be sure it's quality and you are good to go!

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Like XRAC said, I believe that less than 5% of my clients ever ask what brand oil we use, and I just say "Valvoline --World's First World's Finest". For synthetic oils, I use what I get the best deal on and enjoy making a good mark-up on synthetic oil change services.  I like to double my money or more on synthetic oil. If a client prefers Mobil 1, Castrol, etc. we gladly oblige them.

Of course the most money to be made on an oil change is once the inspection is finished and sold, you add two zeros to a $40 oil change and it becomes a $4000 job!!!

 

Happy Easter!!

 

Hi-Gear

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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