Quantcast
Jump to content


Does brand matter to customers w/ motor oil?


Recommended Posts

Interested to see what brands of conventional / semi synthetic / full synthetic oil shops are selling to customers?  Do you think the average customer cares or has a preference for brand?  Do you think as long as it meets the vehicle specifications the customer doesn't really care what brand of motor oil is being put in their vehicle?  We are currently using Mobil products and they are so much more expensive than other products such as Cam 2.  Thoughts?

Link to comment
Share on other sites

We run a dexos full syn and it's cheap. We are a high end euro shop. Most customer don't care. If they do then offer them other hooves like lubromoly/Castrol/etc whatever makes them feel better. 90% never even ask so why not use an oil good enough and make more money? Last I checked, Oil doesn't have a logo when it's in an engine. Just be sure it's quality and you are good to go!

  • Like 4
Link to comment
Share on other sites

Like XRAC said, I believe that less than 5% of my clients ever ask what brand oil we use, and I just say "Valvoline --World's First World's Finest". For synthetic oils, I use what I get the best deal on and enjoy making a good mark-up on synthetic oil change services.  I like to double my money or more on synthetic oil. If a client prefers Mobil 1, Castrol, etc. we gladly oblige them.

Of course the most money to be made on an oil change is once the inspection is finished and sold, you add two zeros to a $40 oil change and it becomes a $4000 job!!!

 

Happy Easter!!

 

Hi-Gear

  • Like 2
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         4
      Typically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be?  Is there time being wasted throughout the technician’s day? 
      All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
      Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work?  Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production?  Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician?  Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort.  Blaming the techs or other staff members does not get to the root cause in most cases.
      Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable. 
  • Similar Topics

    • By ASOG Podcast
      Auto Repair Shops Should All Be Doing This
    • By carmcapriotto
      With over 20 years in the hospitality industry, author and trainer Steve DiGioia shares some real world tips and tactics to improve your customer service, increase employee morale and provide the experience your customers desire. Steve has a detailed 57 individual steps for dinner service, what are your steps for customer service? Steve Digioia, Author and Trainer Show Notes
      How do I make you feel while I am providing this service? What can you do during the service part of the transaction to hook this customer in, hopefully for life? It has to be something more than just a mechanical aspect of it. There has to be something else that separates you from your competition more so than just the physical service you were providing, it's how I make you feel. It's how I make you feel appreciated. It's how I welcome you when you walk into my place of business. Many mechanics, they're focused so much on fixing that they don't realize that the waiting area has to be not only comfortable, and obviously clean, but it should be bright and welcoming. Use customer’s name 3 times. In a perfect world, you shouldn't receive less service because you are paying less. Versus getting extra service taken care of because you happen to be paying more, meaning, a higher-valued car.  If you want a consistent product, consistent service, a consistent experience, you have to have something like that because at a bare minimum, it reinforces the steps that the business believes is important to them to be able to service the client Standardized thank you note in every car
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Live from the 2022 Transformer's Summit, keynote speaker John Dijulius categorizes the automotive industry as a 'grudge buy' for customers when they are at their most vulnerable. How is this an opportunity for your business to be the 'hero?' How do you make price irrelevant? John Dijulius, John Robert’s Spa, The DiJulius Group. John's had the privilege of working with world class companies like the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, Pricewaterhouse Coopers, Cheesecake Factory, Bausch & Lomb, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-A, Entrepreneurs Organization, YPO, Aveda, and many more. Listen to John's previous episodes HERE Show Notes
      Drove for UPS- his wife was a hairdresser, and they opened a salon. John started getting involved in the business. “We aren’t going to be the best salon, we will be the best experience of your day.” Chambers of commerce businesses started asking John for business consulting.  20 years ago John’s first book came out and took him to the next level Business and Artistry Pengeleum   Making price irrelevant- based on the experience your brand consistently delivers, your customers shouldn't have an idea what your competitors charge because they aren’t window shoppers. Who is more expensive? Why are they?  “We do $10 haircuts” vs “We fix $10 haircuts.” Give the experience before you charge for it and justify it -“What does a $1,000 haircut look like? What is that greeting like? How is the massage during shampoo? What does a $1,000,000 keynote speech look and sound like?”  Grudge buy and losing time- automotive repairs. When you can come to the rescue when a customer is at their most vulnerable, there is an emotional connection and memory made. Customers asking about price- opportunity The biggest cause of anxiety is uncertainty- no update update for customers   Level 1 through 10 hairdressers based on expertise  “Discounting is the tax you pay for being average.” Things that make a brand something customers can’t live without- the quality of work, consistency, employee evangelism (educate vs sell), how do you make me feel, Capitalize the ‘C’ in Customer to show the emphasis in your policies and procedures  Building relationships with FORD- family, occupation, recreation, dreams Disney- know your role and be ‘on’ when you’re on, leave your problems at the door The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World- John Djulius The Relationship Economy: Building Stronger Customer Connections in the Digital Age - John Dijulius
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded live at AAPEX with Kent Bullard, COO, The Institute. We aren't done talking about millennials, we are just getting started. Find out why they are important to your business and as customers. Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE. Show Notes:
      Millennials are going to be the key players in the industry Learn, apply and do things differently and better for the next time, be organized, gamification Millennials need feedback, constructive criticism, information, and guidance, but we also need some freedom to be able to make mistakes and be able to get on our feet. Adoption- 2 out of 3 of Kent’s children are adopted. “People look at our kids and say they are so lucky, but we (as their parents) are the lucky ones.” Gamification- the advisor teams will compete to improve their parts margin. Educate them, and train them on how to do that. If you have an individual element and a team element where they can still earn a bonus on their individual performance and earn an additional bonus with the team that's performed well, then it becomes more viable because they're not just relying on the team itself. Reward and incentivize the behavior you want to see
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      There seems to be a lot of mixed reactions since COVID on customers waiting for service.  For many shops across the country, most customers drop off their cars for service these days.  
      What's your strategy? Does it depend on your business model?  


  • By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

  • Our Sponsors



×
×
  • Create New...