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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Our panel discusses and debunks car maintenance myths from an online article titled "15 Car Maintenance Rip-Offs You Should Avoid." They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE. Bryan Pollock, Willco Auto Care, Sanborn, NY, and Lockport, NY Show Notes
Engine Flushes (00:04:12) Debunking the necessity of engine flushes for well-maintained vehicles and the importance of following manufacturer's guidelines. Air Filter Replacements (00:09:50) Discussion on the necessity of replacing air filters at every oil change and the impact of environmental factors on air filter maintenance. Air Filter Size and Replacement (00:15:25) Exploring the impact of modern engine technology on air filter size and the need for evidence-based professional inspection for filter replacement. Cabin Air Filters (00:17:01) Discussion on the condition of cabin air filters and the impact of leaves and bugs on air quality. Airflow Issues (00:18:30) Addressing airflow problems caused by neglected cabin air filters and the potential damage to blower motors. Windshield Wiper Fluid (00:20:00) Debunking the effectiveness of costly windshield wiper fluid and discussing the difference in quality and impact on visibility. Octane Boosters and Fuel Additives (00:24:33) Debating the use and effectiveness of octane boosters and fuel system additives in modern vehicles. Tire Shine and Nitrogen Filling (00:29:48) Discussion on the impact of tire shine and the benefits of filling tires with nitrogen. Headlight Cleaning Kits (00:31:13) Debunking the effectiveness of expensive headlight cleaning kits and discussing alternative DIY solutions using household items. Restoring Headlights (00:33:01) Discussion on the process of restoring headlights and the potential cost-prohibitive nature of the restoration. Extended Warranties (00:38:06) Debunking the effectiveness of aftermarket extended warranties, with insights on their limitations and coverage issues. Redundant Coolant Flushes (00:43:15) Discussion on the necessity of coolant flushes, signs of coolant issues, and the importance of proper maintenance. Oil Additives for Engine Safeguard (00:47:44) Contradictory information on oil additives and frequent oil changes, with a focus on the composition of oil and the need for thorough upkeep. Oil Enhancers (00:49:17) Discussion on the use of oil enhancers for cold starts and their conditional application. Undercoating (00:49:41) Debate on the necessity of undercoating for modern vehicles and its effectiveness in preventing rust. Custom Exhaust System (00:54:33) Debunking the performance gains of installing a custom exhaust system on ordinary vehicles. Dealership Oil Changes (00:56:19) Comparison of the cost and quality of oil changes at dealerships versus local mechanics or aftermarket repair facilities. Professional Detailing (00:59:55) Debate on the cost and benefits of professional detailing versus DIY cleaning with quality supplies. Misleading Presentation (01:01:48) Critique of the 15 car maintenance rip-offs presentation, discussing the lack of relevance and stereotypes in the content. The stereotype of being ripped off (01:05:06) Discussion about the stereotype of being ripped off and its impact on the automotive industry. Consulting and expert articles (01:05:59) Debunking consulting and expert articles in the automotive industry and their use of clickbait and buzzwords. Educating clients on vehicle maintenance (01:07:30) Importance of educating clients on vehicle maintenance and the need for evidence-based decision-making. Importance of ADAS calibration (01:12:16) Discussion on the importance of ADAS calibration and its impact on vehicle safety and performance. Potential risks of skipping calibration (01:15:28) Exploring the potential risks and consequences of skipping ADAS calibration in vehicle maintenance. Legal implications of skipping calibration (01:17:32) The legal implications and potential consequences of skipping calibration procedures in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.
• Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.
• Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.
• Team Communication: The importance of setting clear financial goals and maintaining transparency to motivate your team.
• Actionable Financial Advice: Step-by-step guidance on setting sales and profit targets based on your gross profit percentage.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja: Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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