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Yesterday, went for a drive through North Jersey, was very concerned to see that independent shops are putting permanent signs with the $19.95 oil change offers, the $59 A/C recharge, and the $5 dollar flat fix. This reeks of desperation, clearly the industry is coming due for a strong correction. At my shops this month we are starting to see price resistance from the lower income segment, we are having to exert price flexibility for price discovery which we are finding to be 10% to 20% from list pricing. The mid to upper segments are still going strong.
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Those shops doing courtesy inspections how much time are you paying your tech's to do the inspection? I've read on some forums anywhere from .30-.50. I am attaching a link to one of our courtesy inspections to give you an idea of what we check during our inspection process. Also, what do you pay the technicians for oil change & rotations each? http://2un.me/1ibws
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Very interesting, almost seems to good to be true...
Would like any feedback positive or negative.
Is the customer information safe?
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The Virginia Automotive Association lobbies the Virginia legislature continuously in defense of our industry. They are the ONLY organization that does so. They are able to do this only through the participation and membership of shops like yours statewide. The group's current initiative is to obtain a long overdue increase in the state inspection fee. Your help is needed on this and other issues that come up before the politicians in Richmond. VAA has been supporting Virginia independent shops behind the scenes for 50 years. Today they need your support in return. You can sit around and grumble about only getting $15 to do a 30 minute inspection or you can work to change it. I urge you to visit the Association website and learn more, then go to the membership page and sign up! The membership benefits alone more than cover the membership fee and think about how an inspection fee increase could impact your bottom line. If you would like to actively participate in this effort, call or e-mail the association's Executive Director, Steve Akridge and volunteer or just join! Thanks, Mark Anderton
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By brian lorenzo
I am need of some advise. So the last year and a half we have had an up and down roller coaster of a ride. I have spent pat of my time trying to get our newest location up and running and neglected our original. In that time I have had a rash of "bad" employees, both techs and counter people. Quite a few upset customers and quite a turn over. 1 or 2 in particular have completely destroyed our reputation. We lost our core clientele as well as low car caking l, aro and overall phone calls and business. During this stretch, we would have great months when I or my GM would be there full time, then the complaints, and crash when we relaxed. April this year we had our worst month since 2008 right after 4 consecutive good months. Does anyone have any type of suggestions on how to go about repairing the damage that has been done?