Quantcast
Jump to content


Recommended Posts

Posted

I'm ready to see more positive posts on this forum, so I'm starting with one tonight!

 

On Wednesday, a lady called and said she had a blowout and wanted her car towed in. Once the 2006 Buick Lucerne got to the shop we found that it needed a

 

new tire. We had sold a set of 4 tires to her in July 2016 with road hazard warranty. So she's getting a free tire now on the house. Along with the tire purchase in

 

July we also performed $1400 in repairs and service. So on Wednesday my technician jacked it up on the floor and installed the new tire. Then he told me he

 

was putting the car on his lift to do an inspection. The car had been well maintained, but while doing his inspection he found that it needed repairs.

 

It had a timing cover coolant leak, oil pan leak, rt. rear caliper leak, cracked serpentine belt, needed an oil service, and a couple of other things. I called her and

 

told her that the tire needed replacing. She asked if it was warrantied, and I replied that I had good news....she had purchased warranty coverage and I was

 

replacing it free. She loved that. Then I told her that we performed a safety inspection and told her of our findings. I didn't wait for her to ask "HOW MUCH?" I

 

immediately told her that I could get started on the work the same day and it would be $2150. She then asked if I had something she could drive, and I told her I

 

would provide her with a loaner car and could have her car ready by Friday. She asked if I could put the work on a credit card, so I said "SURE!!" Just come on

 

by and pick up my Altima to drive while your Buick is in the shop. She got a ride and came by about thirty minutes later. Today she picked up her Buick and

 

handed me her credit card. She was one happy lady, thanked me for finding what her car needed, and left smiling. Ladies and Gentlemen, I call that a

 

VICTORY in MY LIFE!!!

 

We need these victories daily in our businesses. Do you know any shops around your town that would have replaced her tire, done no inspection, eaten the

 

cost of the tire, and would have been in a bitchy mood after eating it?? So remember, Be an Optimist, Be Positive, Be Excited, Service Cars Properly,

 

Make Money, and Achieve a Victory in Your Life!!

 

Thank you for listening,

 

Hi-Gear

 

  • Like 6
Posted

Throughly inspect, detail the estimates, honestly present the need, and leave it the customer to decide. Do not decide what the customer can or cannot afford. The results will surprise you.

  • Like 3
Posted

I'm ready to see more positive posts on this forum, so I'm starting with one tonight!

 

On Wednesday, a lady called and said she had a blowout and wanted her car towed in. Once the 2006 Buick Lucerne got to the shop we found that it needed a

 

new tire. We had sold a set of 4 tires to her in July 2016 with road hazard warranty. So she's getting a free tire now on the house. Along with the tire purchase in

 

July we also performed $1400 in repairs and service. So on Wednesday my technician jacked it up on the floor and installed the new tire. Then he told me he

 

was putting the car on his lift to do an inspection. The car had been well maintained, but while doing his inspection he found that it needed repairs.

 

It had a timing cover coolant leak, oil pan leak, rt. rear caliper leak, cracked serpentine belt, needed an oil service, and a couple of other things. I called her and

 

told her that the tire needed replacing. She asked if it was warrantied, and I replied that I had good news....she had purchased warranty coverage and I was

 

replacing it free. She loved that. Then I told her that we performed a safety inspection and told her of our findings. I didn't wait for her to ask "HOW MUCH?" I

 

immediately told her that I could get started on the work the same day and it would be $2150. She then asked if I had something she could drive, and I told her I

 

would provide her with a loaner car and could have her car ready by Friday. She asked if I could put the work on a credit card, so I said "SURE!!" Just come on

 

by and pick up my Altima to drive while your Buick is in the shop. She got a ride and came by about thirty minutes later. Today she picked up her Buick and

 

handed me her credit card. She was one happy lady, thanked me for finding what her car needed, and left smiling. Ladies and Gentlemen, I call that a

 

VICTORY in MY LIFE!!!

 

We need these victories daily in our businesses. Do you know any shops around your town that would have replaced her tire, done no inspection, eaten the

 

cost of the tire, and would have been in a bitchy mood after eating it?? So remember, Be an Optimist, Be Positive, Be Excited, Service Cars Properly,

 

Make Money, and Achieve a Victory in Your Life!!

 

Thank you for listening,

 

Hi-Gear

 

Good Job. Keep a watch on that car's cooling system, Intake and Throttle body coolant housing area. Don't ask me how i know! ;)

  • Like 1
Posted

Throughly inspect, detail the estimates, honestly present the need, and leave it the customer to decide. Do not decide what the customer can or cannot afford. The results will surprise you.

 

Very true and this is something I forget too often

Posted

To preface this I am coming of the worst year I have ever had! But this first week in 2017 was a record week!! I am on a mission to double 2016 gross sales and net profit in 2017! A lofty goal but I am putting a lots of changes in place that will accelerate that growth! HERE'S TO A FANTASTIC 2017 AND BEYOND!!

  • Like 4
Posted

I did a Facebook campaign..boosted several post.The best WAS NOT auto related. It was a Don't Drink and Drive pa that had dogs in it. Also did a page awareness promo. Made the phone ring..still sorting the return but my spend limit was 200, I didn't exceed it. I also went with back office to integrate my Quicbooks with Mitchell. This is going to free up a lot of time for me to focus more on marketing. I don't do loaners or rentals so in November I began spiffing folks who were kind enough to give their friends rides to and from the shop. A no charge basic lof and inspection. Those are beginning to come in. I don't push real hard on that first visit except safety issues. Mostly a get to know ya visit. One turned into a brake job and others are sending referrals. I guess it all snowballed into a great week. And I have started another Facebook campaign for this week. I am also working on several CRM blast I intend to run thru Mitchell that will also go on Facebook and Google plus pages. I have also began maximizing the use of my smart phone. I have a blue tooth so I can answer on the fly. I have an app that lets me make notes and set reminders to call clients back so I don't have to stop mid job. I don't have an inspection app installed but I have been using the camera and sending photos to clients of needed repairs. A lot of things I should have been doing all along that just gelled last week. My girl is going to start helping with sending out thank you cards and mailers. Its been a long week but if it was easy everyone would be doing it! Now to keep up this energy level!!

  • Like 2
  • Thanks 1
Posted

I did a Facebook campaign..boosted several post.The best WAS NOT auto related. It was a Don't Drink and Drive pa that had dogs in it. Also did a page awareness promo. Made the phone ring..still sorting the return but my spend limit was 200, I didn't exceed it. I also went with back office to integrate my Quicbooks with Mitchell. This is going to free up a lot of time for me to focus more on marketing. I don't do loaners or rentals so in November I began spiffing folks who were kind enough to give their friends rides to and from the shop. A no charge basic lof and inspection. Those are beginning to come in. I don't push real hard on that first visit except safety issues. Mostly a get to know ya visit. One turned into a brake job and others are sending referrals. I guess it all snowballed into a great week. And I have started another Facebook campaign for this week. I am also working on several CRM blast I intend to run thru Mitchell that will also go on Facebook and Google plus pages. I have also began maximizing the use of my smart phone. I have a blue tooth so I can answer on the fly. I have an app that lets me make notes and set reminders to call clients back so I don't have to stop mid job. I don't have an inspection app installed but I have been using the camera and sending photos to clients of needed repairs. A lot of things I should have been doing all along that just gelled last week. My girl is going to start helping with sending out thank you cards and mailers. Its been a long week but if it was easy everyone would be doing it! Now to keep up this energy level!!

Jeff sounds like you are doing some very positive things that should pay off for you.

  • Like 2
Posted

XRAC the hardest part is staying positive. I have never been diagnosed with depression but it kicks in every now and then. After a sloow few days I begin to go into this "funk" that feeds on itself. It can be a bear to shake and I work hard at keeping it under control. Just gotta keep moving in a positive direction and these forums really help!!

  • Like 1
Posted

Staying positive? Here's something that may help. Make a Calendar for your marketing. It's something that is so basic but a lot of shop owners forget about it. Typically, you would want to create "weekly" tasks... like "Thank You" cards in week one, follow up letters, etc. in the next week, newsletters the third week - you get the gist.

 

It will help keep you focused on what needs to get done - and if you do your marketing with more consistency, you're going to find that it works better.

 

I use a site at time and date where I can create "custom" calendars as a pdf download. Here's the link direct to their page:

https://www.timeanddate.com/calendar/create.html

 

Hope this helps!

Matthew Lee

"The Car Count Fixer"

 

The Shop Owner's Owner's Manual - Marketing made easy!

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By MikesPlaceAuto
      Hello from Montana. Longtime mechanic/technician, first-time shop owner. Reaching out to many sources for information and advice. Small shop in rural setting, specializing in electrical and electronics. Thanks for any good words. Mike
    • By nptrb
      Running an auto repair shop comes with a unique set of challenges, and managing your finances is a big one. Whether you’re just starting out or looking to scale, understanding cash flow management for auto repair shops is crucial to your long-term success.
      In this post, we’re sharing practical, actionable strategies to help you take control of your shop’s finances and boost your auto repair business profitability—without sacrificing service quality or customer trust.
      What Is Cash Flow and Why Is It Important?
      Cash flow refers to the money moving in and out of your business. 
      For small businesses like yours, positive cash flow ensures that you can pay your team, keep parts in stock, handle operating costs, and still have something left to reinvest in growth.
      When cash flow gets tight, it affects everything—from your ability to take on more jobs to your peace of mind. That’s why improving cash flow in small businesses, especially in the auto repair industry, is one of the smartest moves you can make.
      Common Financial Challenges Auto Repair Shops Face
      Auto repair shops often experience:
      Slow payments from customers or insurance companies High up-front costs for tools, equipment, and parts Seasonal dips in customer volume Discounting services too frequently Recognizing these patterns is the first step toward smarter cash flow management in your business.
      5 Financial Tips to Improve Cash Flow
      Here are some real-world auto repair shop financial tips you can start implementing today:
      Streamline Your Invoicing and Payments
      Make it easy for customers to pay by offering digital invoicing and online payment options. Send invoices quickly, and set up automated reminders. 
      The faster you get paid, the better your cash flow.
      Review Your Pricing Structure
      If your rates haven’t changed in a while, it might be time for a tune-up. 
      Make sure your pricing reflects the value you provide while also supporting your auto repair business’s profitability.
      Manage Inventory and Ordering
      Don’t let cash get stuck on your shelves. Track what parts you actually use and only stock what’s necessary. Consider just-in-time ordering to reduce overhead.
      Reduce Unnecessary Expenses
      Look closely at your subscriptions, software, utilities, and vendor costs. Managing expenses in auto repair shops doesn’t have to mean cutting corners—just being more intentional with your spending.
      Create Consistent Revenue Streams
      Prepaid service packages, maintenance memberships, or seasonal promotions can help bring in predictable income, smoothing out your cash flow during slow periods. 
      With summer coming, now is a great time to offer deals on tune-ups for people who will be traveling!
      Forecasting = Fewer Surprises
      Cash flow forecasting allows you to plan for upcoming expenses and income. This helps you avoid financial surprises and confidently make big decisions—like hiring another tech or investing in new equipment.
      Even small adjustments in how you manage your shop’s finances can have a big impact over time. Staying proactive and strategic helps ensure your shop is profitable, sustainable, and ready to grow.
      Taking control of your finances starts with understanding your numbers and making small, consistent changes. By focusing on cash flow management for auto repair shops and applying smart financial tips tailored to your industry, you’ll be in a much stronger position to weather the ups and downs of your business.
    • By stevefry
      I have a client looking to sell their Auto Body Shop in Monteagle TN called Lakeside Collision. He is asking $1,500,000 and the property did a little over $1,200,000 last year. Profitable business with lots of equipment and inventory, newer paint booth and includes 2 lots and 2 buildings with 8 bay doors.
      Also have another client looking for an Auto Body business to purchase in Davidson County (Nashville) TN. Looking for a shop with the business and the real estate. 
    • By Joe Marconi
      Over the weekend I met a 67 year old shop owner who has been in business for 41 years, and still involved in the day to day operations. He added that he has done nothing to plan for his future and his exit. 
      Life can throw us a curve ball at any age, are your properly prepared.
      I know it sounds a little crazy, but the right time to get you business ready to sell, is when you first go into business.
      What are you doing to prepare for your exit, sale or if life throws you a curve ball?
       
       
    • By JustTheBest
      If you're ready to skyrocket your car count so that you can finally make the money you know you and your family deserves, you're in the right place, because it's never been easier to grow your repair shop, as long as you have the right offers and deals to attract customers.
      But I will warn you if you make the same flimsy and lame offers that are just like your competitors, you’re actually making it harder to grow than it ever has been before.
      Because I want to make this easy, you’re lucky. Right now I’m starting a brand new Private Case Study Group where I will help 3 repair shops deploy my “Perfect Offer Formula” that lets you generate car count immediately, and if you start today, you can do it before Mother’s Day (May 11, 2025) and continue to do that month after month.
      The best part is, you’ll do it all without ever discounting your prices, adding free services, or tossing in Give-a-Ways that only attract the bottom feeders and car owners without money.
      In this case study, I’m going to give you the exact formula that you need so you can grow quicker without wasting time trying to figure out how to get car count and what to do next or what offers you should run this month. 
      Look, there’s only three reasons you’re not getting the car count you want right now…
      #1) Either you don’t have a compelling offer that focuses on value -not price
      #2) Your offers are just plain terrible and they aren’t what people want or need.
      Or 
      #3) You don’t have the correct packaging or (as we call them, wrappers) for your offer. 
      What I see a lot of repair shops do is they literally just use flimsy lame offers that look just like what your competitor is doing… 
      Or they try to duplicate offers the big box auto repair shops are making… 
      Or they continue to discount their prices… trying to come up with that secret formula that makes some phony illusion of a great deal.
      But all of that is just a race to the bottom.
      This private case study program's going to solve all of that for you because I'm not only going to literally take you by the hand and show you everything that you need to do, I’m actually going to do it for you! 
      And this doesn’t matter if you don’t think you can do it, or you’re not good with that math and calculating prices, or even if the last offer or ad you ran was a total big fat loss!
      We're actually going to be working together. And I'm literally going to tell you everything you need to do, starting from you spending 20 minutes setting up your pricing profile, 
      Then I’ll build out your personalized plan, 
      I’ll be tweaking things and helping you decide exactly what offer to create, and then do all the heavy lifting to create the three Value Wrappers… that make your offer stand out in your market; get car owners to stop and see your offer; then book their job immediately…(not next week, next month, or when they get around to it!) and much, much more
      And then after that, you're going to get 30 days of check-ins where you can ask me questions. 
      I'll ask you to share your sales statistics and analytics so that we can improve them. 
      I'll send you new ideas for the other 3 Perfect Power Offer Strategies that are proven to work, and even do so much more, and by the end of that, you’ll have the complete “Perfect Offer Program” that will let you stop chasing car count once and for all!
      And since I'm going to be coaching you throughout this program for your specific account, know that it doesn't matter what market you’re in; it doesn’t matter if you don’t have one of those fancy main street locations; and it doesn't matter how much marketing experience you have because I'm literally going to be meeting you exactly where you are. 
      No matter what you need, I'm going to help you do that. 
      If you need better wrappers (to actually get people to see your offer), I'm going to help you do that. If you need help putting your perfect offer together, I'm going to tell you exactly how you should be doing that differently so that you can skyrocket your car count.
      In just the past few months, the typical repair shop that's gone through this program has grown their car count within 15 days of starting, and nobody has ever gained less than 10 new jobs the first month if they implement everything that I show them to do continually. (Your results may vary, depending on how well you follow our directions)
      Now, there is one catch.
      Actually, there’s three catches.
      #1- This is a nationally advertised program across United States and Canada, and it’s limited to only 3 qualified repair shops. 
      #2- This private case study group is limited to only one repair shop per market. In other words, I won’t compete against myself.
      #3- This may be the last time I offer this Exclusive One-on-One Case Study Opportunity to grow your car count immediately - because I'm still only one person, so I can only work with so many shop owners.
       
      The longer you wait to grow your car count, the harder it's going to get started.

      Please do not make the mistake that I made, which I literally regret every single day. That is that I didn't start growing car count earlier when I was a shop owner. Car count is the solution to just about every auto shop problem.
      So if you don't sign up right now, it could decrease the odds that we can actually work together, because once we get the three shops we’re looking for, I'm going to have to shut this opportunity down.
      That just means it's going to be even harder to grow your car count.
      Remember, nobody else can provide and guarantee you results before Mother’s Day, Sunday, May 11, 2025, so please stop procrastinating.
      Go below, register right now. I cannot wait to help you hit your goals because at the end of the day, you actually have nothing to lose. 
      I'm literally going to tell you everything that you need to do. You are going to implement it, and you're going to get the results that you want, period.
      And oh, in case you’re wondering, there’s no money back guarantee… because this is a totally FREE Case Study Group. 
      That means there's zero risk to you if you sign up right now while you still can. 
      https://thecarcountfixer.com/go

      Hope this helps! See you in the case study group!
      Matthew
      "The Car Count Fixer"


  • Our Sponsors

×
×
  • Create New...