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Joe Marconi

Shop Owners: Focus on your key customers, not your worst

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It’s easy to get sucked into the drama and the negativity of your worst customers. For some reason, no matter how hard you try, there will be some people that you will find impossible to please. My advice: stop trying.

 

I am not suggesting that you ignore all problem customers. That goes with the territory. What I do suggest is that you don’t ignore your BEST customers. Pay a lot of attention to them.

 

Educate your customers; explain the reasons why you are suggesting certain repairs or services. However, you will find that devoting your time and energies to your best customers will bring you a lot more happiness and add a lot more to your bottom line.

 

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