Increase Your Car Count

[totalautocare]

What do you do to increase your car count when you want to up it and why?

 

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[flacvabeach]

We use Mudlick targeted mailing if we know a slow time is coming. For those surprise times when nobody show up, we use e-mail blasts through Kukui.

[CarER]

We have monthly mailers that we mail out to all of our current customers. It definitely helps but some months it's not enough either. That being said, I think the reason for that is, at least in my case, is because I'm not too consistent with sending out the monthly mailers. A lot of people really do like them and if I were to do it consistently every month, I think it would be a much better response. However, I have never lost money sending them out. Meaning, they always at least bring someone in who will pay for the whole campaign.

[Jonathan Ganther]

We use Mudlick targeted mailing if we know a slow time is coming. For those surprise times when nobody show up, we use e-mail blasts through Kukui.

How successful has this been? Every time I get a bunch of ads in the mail I just toss them, hard for me to believe this works. How much do they charge you and how do they bill? Per house or a region?

[mspecperformance]

How successful has this been? Every time I get a bunch of ads in the mail I just toss them, hard for me to believe this works. How much do they charge you and how do they bill? Per house or a region?

 

 

Per mail piece. Direct Mail response rate is 0.25% - 0.50% so out of 1000 mailers if you get 2.5-5 people to respond you are in good shape. Of those you still have to convert. At best if you have a really compelling mail piece you might get 1-3% response rate. Response rate is always low on direct mail pieces but you have to think bigger picture which is brand awareness.

[mmotley]

I've personally had really good success with direct mailers. Better than online even. I didn't use mudlick though. I've considered trying them out, but honestly, I can see how their ads blend in with everyone else. Very bland.

 

I use a guy from California who does phenomenal on my mailers. I've gotten tons of compliments them and it's brought in a majority of my customers.

[mspecperformance]

Matt, send me the contact info for the direct mail guy you use in Cali please

[Robert Gould]

Thanks for the good words, Matt! If anybody else wants to know how to do postcard mailings that really kick butt, please contact me. I've been doing Matt's for two years and he's growing. Postcards (done properly) work very, very effectively and the ROI is excellent. There are too many "marketing" companies out there selling postcards that have no clue.

 

You can reach me at [email protected] or call me at 800-536-3030. To see samples, go to www.imageoneads.com and look at Postcard Designs under the portfolio tab. My name's Robert.

[mmotley]

I can and will vouch for Robert's postcard effectiveness. Not only do they work in bringing customers into our shop, but the customers are very impressed with them.

 

It took Robert a while to convince me, but he is well worth every penny. I had a customer this week bring in a card we mailed out almost a year ago. That should tell you how much his cards get people's attention.

 

Not everyone may experience the results I did, but I can confidently say that his artwork and strategy will maximize your return.

 

As for his honesty, Robert has actually advised me at times to wait on mail-outs to time seasons and holidays just right. Finding a marketing person who will tell you 'Hold on to your money right now, we'll get better results in a month or so' is extremely rare these days.

 

FWIW, Robert has not told me I will get any sort of spiff or discount for referrals or my testimonial.

Edited December 10, 2015 by mmotley

[Jonathan Ganther]

Great thank you for the testimonal.

 

On another note we run Yelp! ads and have landed a good amount of clients through it. Over 1,000 views a month more off the ads and we probably get a phone call 20% of the time. Check our Yelp! page out...

 

http://www.yelp.com/biz/brakes-to-go-mobile-brake-repair-austin-2?sort_by=date_desc

Edited December 11, 2015 by Jonathan Ganther

[GTS_Services]

Increasing car count is really about a combination of factors - targeted marketing, better scheduling, and making sure you leverage the customer base you already have. We actually wrote an article about this just recently:

 

http://blog.gtsservices.com/ritty/3-ways-to-double-your-car-count