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Advertising ideas for little to no money

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our fall downturn has reared its ugly head and we've had a pretty rough summer as well. Losing a lot of the general repair/maintenance/gravy work to mobile mechanics and their traveling side shows. So our bank account took a huge kick to the bag and we need to do a little more advertising. We gone the Craigslist route, a customer referral program and well made postcards that we place everywhere that they will let us. Anyone else have any ideas when you are operating on a shoestring budget but need to advertise

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