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When saving the customer money; backfires!


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The sad or/and funny thing is, she may come back with a broken seat in a couple of month again.

But I definitely agree with Xrac, or if I my add to his statement my personal observation.

Most likely your best/most paying customer = less complaining, happy, referring customer

your least paying, most given attention to and white gloved customer = most complaining, never could be pleased customer.

Please note, i am not advocating neglecting or mistreating the customer, the above is just another cost of doing business imo.

Edited by nmikmik
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I have learned however not always followed is to always offer the best and "right" fix at all times. I tell my customers that we have to perform this repair procedure and/or use this part for their benefit and to do the job right. If there are any issues with the repair or the part we can surely warranty the work and would take responsibility for the job. Otherwise there would be a larger possibility of a failure with no recourse.

 

Of course in the interest of keeping a customer happy I have resorted to breaking my own rules which has bite me in the ass many times but thats a different story!

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Me too and some of the biggest messes I have gotten into were when I tried to save someone money. It is the "No good deed goes unpunished syndrome."

Seems everytime you look at a situation and you know the cost of a replacement component is more than the car is worth or out of the customers pocket book... AND you take the initative to go the cheaper way it always bites ya in the seat of the pants.

 

I totally agree with everybody... give them the option first! Then the decision is entirely theirs and if the patch job fails it's their problem not yours. (Considering too...that the patch job was first done well.)

 

Been there..done that...got the chew marks on the ars to prove it.

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Seems everytime you look at a situation and you know the cost of a replacement component is more than the car is worth or out of the customers pocket book... AND you take the initative to go the cheaper way it always bites ya in the seat of the pants.

 

I totally agree with everybody... give them the option first! Then the decision is entirely theirs and if the patch job fails it's their problem not yours. (Considering too...that the patch job was first done well.)

 

Been there..done that...got the chew marks on the ars to prove it.

I agree. If I feel there is a viable option I will always present it to the customer and let them make the decision. It gains far more trust I find to not dictate but to educate. Such as with brake pads, we can go with compressed cigarette ash like the $99.95 brake place, but you're going to have shorter life, more noise, more dust and lower braking power, or we can go with a premium pad, restore the factory performance and all that other stuff. When faced with options and reasons why the cheaper option is cheaper, not better or of greater value, the customer has to decide how their ability to pay and the value of their life plays into the decision.

.

With that said I absolutely hate the good/better/best scenario because if you use economy or inferior grade parts, it doesn't matter if you explain to the customer the short life-expectancy and poor performance they won't remember the discussion 6 months from now when the part fails. You can put in on the work order, video-tape the discussion, have the customer sign the disclaimer and promise you that they are actually selling the car (haven't we all heard that story before?) you just know you're going to see that car 19 months from now, the 12 month warranted part has failed and the customer is complaining, "But you JUST fixed it!"

 

Yeah, well you were selling it too!

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I agree. If I feel there is a viable option I will always present it to the customer and let them make the decision. It gains far more trust I find to not dictate but to educate. Such as with brake pads, we can go with compressed cigarette ash like the $99.95 brake place, but you're going to have shorter life, more noise, more dust and lower braking power, or we can go with a premium pad, restore the factory performance and all that other stuff. When faced with options and reasons why the cheaper option is cheaper, not better or of greater value, the customer has to decide how their ability to pay and the value of their life plays into the decision.

.

With that said I absolutely hate the good/better/best scenario because if you use economy or inferior grade parts, it doesn't matter if you explain to the customer the short life-expectancy and poor performance they won't remember the discussion 6 months from now when the part fails. You can put in on the work order, video-tape the discussion, have the customer sign the disclaimer and promise you that they are actually selling the car (haven't we all heard that story before?) you just know you're going to see that car 19 months from now, the 12 month warranted part has failed and the customer is complaining, "But you JUST fixed it!"

 

Yeah, well you were selling it too!

Oh man did you hit the nail on the head. This is exactly why I won't sell or install parts I am not willing to back.
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Me too and some of the biggest messes I have gotten into were when I tried to save someone money. It is the "No good deed goes unpunished syndrome."

 

That's great! Thanks for putting a name to this, xrac. It seems that we have been having more than the usual bouts of this in the past couple years and we have been here for 31 years. What is really difficult to deal with is when the "good deed" is put into a review as a less than stellar experience for the customer. So not only did we go above and beyond eating things that weren't even ours to eat seems we don't even get to keep the customer and we have to explain why saving a customer money was a bad thing. Oh well, such is the life we have chosen! :-)

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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