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Flash Sale + Social Proof

Flash Sale + Social Proof

Flash Sale + Social Proof

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There no denying that the Baby Boomers are getting older and nearing retirement, if not retired already. In order to prepare and grow, we need to look toward the younger generation and learn how to market to them. The shops that realize this will be better home in the future. Below is a link to an article in Ratchet+Wrench about marketing to the millennials. It's worth the read.



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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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      Guest Host and Shop Tour with Travis Comfort, Rick's Automotive, Springfield, MO. Take a tour of this 28,000-square-foot campus.
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