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Joe Marconi

Insurance Company tells ME what I am worth!

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A customer brought in their car for damage to the oil pan. Apparently they ran over something. After inspecting the car and generating an estimate, the insurance adjuster contacted us and the customer and said that "According to labor rates in the area, we should be charging $50.00 per hour" My labor rate is double that.

 

The insurance adjuster said that we will have to negotiate the price. I told the customer AND THE adjuster, "I don't negotiate with terrorists"

 

 

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  • Similar Topics

    • By Joe Marconi
      From as far back as I can remember, labor has always been an issue. As and industry, we have struggled to get paid properly for the work we do.  And those shops that understand how critical labor is, are the shops that have done quite well.  
      In today's auto repair shop world; Getting the right labor dollars is no longer a buzz topic or debate- Labor dollars will be the salvation of your business. Labor translates into profit, and will also allow you to build for the future and to attract the quality people we need in our industry. 
      If you don't know what your labor should be, you need to find out.  Don't call ABC Auto, down the street to ask him. The odds are he did not do the math. Plus his expenses are not the same as yours.
      Depending on what you pay your techs, your overhead, and knowing your numbers will determine your labor rate.  I can tell you that there are shops that are paying techs a very good wage and those shops are getting $135 to $150 per hour, and more.  That is not a typo.  And there are shops that have multi-tier rates. So, for Diag and labor jobs that have no parts associated with the repair, their labor is much higher than their standard labor.  It's fair, it's honest and it's time we all raise the bar. 
      Please, do the math, get help and make sure your labor is right for your shop. 
    • By Joe Marconi
      With so many uncertainties these days, there is one strategy that we can all do that will help to smooth out our overall sales and customer visits throughout the year.   Make sure the experience is always amazing during the entire customer visit. And perform the car delivery that gives the customer a reason to return.
      Here's the key part before any customer leaves your shop: Make sure you discuss their next service appointment and any other future recommendation.  Let them know that they will get a reminder by either post card, email or text.  BUT, there is one more thing you can do to boost your customer retention, get permission from your customer to call them a week prior to their next appointment.  Yes, give them a phone call.  Try it, and give it time to work.
      Oh....won't work, you're thinking??? Well, here's list of businesses that do it: Dentists, doctors, nail salons, hair dressers, chimney cleaners, boiler service companies and Successful Auto Repair shops. 
    • By Joe Marconi
      As we celebrate Labor Day, let us all remember that we, the automotive professionals, keep America moving! 
      Be proud of the work you do each and every day!
      HAPPY LABOR DAY! 

    • By Joe Marconi
      We all know the expression, "The Customer is always right." But is that really true?
      The other day a customer walked over to my tech and starting to scream at him for failing the NY State annual inspection. 
      I intervened and told the customer to stop and get away from my employee. I also told him that I would not tolerate anyone yelling and screaming at one of my employees. 
      Should I have been more "reserved" and try to defuse the situation?  Should I have "politely" listened to the customer's issue?
      Have you been in this position and what would you do? 
       
       
    • By spencersauto
      What's your houlr labor rate and where are you located? We're currently at $95 in Texas


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