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Posted

Judging by the Cover

 

 

It’s a busy day, the bays are full, the phone keeps ringing, the front door bell never seems to stop, and everyone is humming a tune. It’s a picture perfect day at the auto repair shop. Parts were ordered, and surprisingly enough every part came in correct the first time...every time. No snapped off bolts, no rusted parts that needed more than the usual persuasion to get off, and not one fuss with how long things were taking, or how much it costs. I’d like to keep that mental picture for a while, because it doesn’t happen that often in this business. Somehow, some way, there’s going to be a loose nut thrown into the activities of the day.

 

 

Two new jobs showed up at the same time. A really nice, clean, 07' F350 4WD diesel with an ABS light on, and a really dilapidated 97' KIA with charging system problems, with no light on. The big diesel lumbered into the service bay after the usual explanations of the diagnostic charges. The owner was enthusiastic about having his truck checked out. Why, I’d even say he seemed rather proud about the whole thing. Its text book diagnostics procedures, run a few tests, check the codes, hook up the scanner and watch the speed sensor PID’s. Piece of cake.

 

 

On the other hand the same explanation of the diagnostic charges was given to the owner of the 97' KIA. That didn’t go over as well... at all. Seems the KIA had been around the block and around again. He has had it checked out at various shops, which ended up with the owner ticked off and no positive answers to his cars problems. It took more than a little effort on my part just to get the owner to allow me to diagnose the problem. He finally said yes, and handed me the keys.

 

 

The little car was in the front parking area off to one side, away from the other cars. The paint was faded, the clear coat was peeling, and the windshield was full of splinter cracks. The dull and faded hood had greasy hand prints all over the front edge where people were grabbing it. That was just the superficial first glance, it gets better. I grabbed the door handle to open the door, it didn’t budge. About then, the owner leans out of the front office door, while waiting for his ride and said, “Ya gotta lift it up pretty hard and then jerk it open.” I waved “thanks” to the owner and gave the door a good yank, it creaked and moaned as it swung open. The interior of the car was a pit. Cigarette butts everywhere, papers, fast food cups, and trash littered the interior. The smell was oppressive. But, I said I’d look at, and after all the commotion and persuading at the front counter I wasn’t backing out now. I’m bound and determined to diagnose this problem, even if I have to wear a gas mask to do it.

 

 

The little KIA ended up in the bay next to the big diesel with the ABS problems. Both vehicles didn’t take long to diagnose. The diesel was just a faulty front speed sensor, while the KIA had two problems. A faulty alternator and a strange problem with the instrument cluster. The charge light wouldn’t come on. Since this car has an alternator that is controlled by the PCM, the charge light is just there to indicate the condition of the charging system to the driver. (It can charge just fine without a charge light in working condition on this particular car). The only thing to do now was to write up both estimates.

 

 

I was so sure the big shiny diesel job would be a “do”, so when I called in to get prices on the parts I told the parts supplier to go ahead and send the speed sensor, but to hold off on the alternator. I just couldn’t see the KIA getting done. Next step, inform the customers. The call was made to the owner of the diesel. When I explained the results of the test and the estimate for the repair, instead of getting an OK as I expected, what I got was an earful of what this guy thought of mechanics, the automotive repair business, and how we (mechanics) are all just a bunch of rip offs taking advantage of hard working people like himself. Really? And to think, he was so eager and obliging to have it checked out and now this? I don’t know if it was the price of the repair or this guy just flipped out. There was no repairing the damage to my ego, or this guy’s distrust of the auto repair biz. It pretty much knocked the wind out of my sails. I hung the phone up knowing this job wasn’t going to happen.

 

 

Discouraged and a bit downhearted after the last phone call I took a deep breath and made the call to the KIA owner. I went through all the steps needed to bring his little car back to life, including the part about how I would have to pull the instrument cluster out and see what’s going on as to why the charge light wasn’t working. I was expecting this guy to flip out but, to my utter amazement, he said, “Do it. Do it all. You’re the first person to make any sense out of what’s wrong, and I think you’re the man for the job. I expected it to cost a few bucks. Just call me when it’s ready.” I was still in shock as I hung up the phone. Here’s this rundown, grease covered car that I wouldn’t put a plugged nickel into, and this guy is having me do the whole thing, while the owner of the exceptionally clean diesel is on this rampage about how rotten car repair people are. Go figure.

 

 

I guess it just go goes to show... “Ya can’t judge a book by its cover, or an owner by his car.”

 


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Posted

I have overestimated many customers by thinking that the job will never happen. Usually a car on its last legs that needs $xxxx amount of repairs to make it road worthy. I call the customer only to be shocked that they say to do it! I now know to not be categorizing repairs. I just call the customer and let them know like it is. If they fix it great! If not, then at least they know what they are dealing with. I can't count how many more jobs this has brought into the shop!

  • Like 1
Posted

A few years ago we had a really crappy old Ford Explorer that the tech did not want to work. Consequently during the inspection he picked it apart and came up with a big list of needed repairs. This was his way of flushing it out of the shop. We priced it out at over $1,200 and presented it to the customer and he bought it all. Our tech wound up having to fix everything he found.

  • Like 1
Posted

First, never let someone get to you like that. I know it's hard, we have all been through it. Some people are so rude and ignorant, the words that come out are uncalled for.

 

I remember many years ago an mean SOB complained and yelled at me over the price of repair and then took out is wallet, reached into it and proceeded to throw the money at me. He said, "Here, take my money" , I replied back, "I EARNED THAT MONEY". Thank God he paid cash, because I told him to never come back.

 

Then again, as you say, there are times when people will fool you and end of great.

 

Great article...tough subject...one that we can all relate to!

Posted

Sometimes my story may not be funny, but I might be making a point. And, everybody seems to understand this story. We've all been there... just sometimes we need little reminder that it does happen. Thanks for the comments. I'm sure this story will be in print pretty quickly.

  • Like 1
Posted

Sometimes my story may not be funny, but I might be making a point. And, everybody seems to understand this story. We've all been there... just sometimes we need little reminder that it does happen. Thanks for the comments. I'm sure this story will be in print pretty quickly.

I agree 100%. I think the reason why your articles are so relevant is that they bring to the surface the issues we deal with on a daily basis. There's a common thread at work. And in a strange way, reading about is more often helpful, even it is not funny.

Posted

Sad but true. See it all the time. I've had a Mercedes owner call me a fraud and a Geo owner call me a savior all in the same day. Geo metro bill=$600. Mercedes estimate=$150. Go figure.

Posted

A few years ago we had a really crappy old Ford Explorer that the tech did not want to work. Consequently during the inspection he picked it apart and came up with a big list of needed repairs. This was his way of flushing it out of the shop. We priced it out at over $1,200 and presented it to the customer and he bought it all. Our tech wound up having to fix everything he found.

This made me laugh out loud!

  • Like 1
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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Show Notes with Timestamps
      Introduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support. Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation. General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles. Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders. Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May. Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts. National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media. Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes. Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes. National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers. Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers. National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers. RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops. App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops. National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday. Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts. National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities. Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients. National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement. Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions. Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances. National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections. National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community. World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts. Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement. Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations. Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.
      Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
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      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 207 - Kathleen Callahan Discusses Right To Repair and Industry Advocacy


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