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By Stevens Automotive Service
How many of you have ever done a seminar in your shop for your customers and potential customers in your community ? Discussing maintenance, repair etc.
This can be a great way to gain awareness for your business in your community and build relationships.
Matthew Lee “The Car Count Fixer” here
I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here.
And don’t forget, I’m hosting a training webinar.
Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy??
The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised!
Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration!
Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here!
“The Car Count Fixer”
Author – Auto Service Marketing Specialist
Get "The Official Guide to Auto Service Marketing"
Fix Your Car Count in 17 Minutes... Guaranteed!
By John Fabrega
(Warning and apologies for the long post)
As you can see by my profile, I’m pretty new to AutoShopOwner.com but after browsing around quite a bit and communicating with @Alex and a couple of other leaders around here, I figured it would be worth the investment to become and Advertiser Member for the purpose of introducing our service and getting some feedback.
It is not my intent to bombard with promotion but rather provide information about a capability that few realize is even possible.
I’d like to start this introduction with a couple of statements.
It is becoming increasingly difficult and frustrating to reach customers by phone since they often don’t answer the phone and often don’t check their voicemail. Most people text more than they talk these days. If you agree, I’d like to take this opportunity to introduce you to TextBox!
TextBox was conceptualized back in 2012 from this video (See YourCarIsReady Video)
Following are some of the capabilities we offer along with comparisons to other text messaging options we have encountered.
Text Enable Your Existing Shop Telephone Number
Text-enables your existing shop telephone number. Your telephone number is part of your brand and part of your value. TextBox leverages the value of that number by opening up the text communications channel. People are probably already texting your number… they’re just not getting anywhere.
Adding ‘Call or Text’ to your shop signage, website, Facebook page and any other marketing materials that include your telephone number will enhance those marketing efforts and provide more leads.
Frequently, when you call somebody they text you back. Likewise, when you text somebody, they may call you back. Since TextBox uses your existing phone number. Both of those work!
Some use a shared 5 or 6 digit short codes. Some require you to introduce a completely new number that might not even be a local number. Some use email-to-text which requires you to find out what carrier the customer uses.
If somebody calls the number you text them from, usually, the call goes nowhere. Not a very good customer experience.
If you call a customer from your shop telephone number and they respond via text, the text goes nowhere.
True Two-Way Texting
TextBox offers true two-way texting from the comfort of a full size keyboard and computer screen and keyboard anywhere you happen to be. You can name and tag contacts and review unlimited conversation history.
Many are one-way only. If a customer replies or initiates a text, the text fails and you never see it. Many don’t have an interface where you can review previous text messages in a conversational thread. With email-to-text, each message is a separate email message. It’s almost impossible to keep up with. Most Shop Management systems that have a text module are one-way only.
The most used TextBox interface is through a small app that is installed on Windows computers and/or laptops. It automatically starts when the computer starts and pops up to alert you when new texts arrive. We also provide tablet and mobile apps that allow you to see and respond to TextBox messages wherever you happen to be.
Most require you to remember to open and log in to a web browser and remember to check the page to see if any texts have come in. Very few also have tablet or mobile interfaces.
Most shops don’t need anything more than our $49/month small business plan. Larger shops with multiple service advisors with direct numbers can text-enable each additional number for only $29/month. There are no contracts or term commitments. We even offer a free trial and don’t even ask for billing information.
We have been surprised at some of the services that appear to do less but cost much more.
Frequently Answered Questions:
Will it mess up my phone service? NO. The voice and text networks are completely separate. Can multiple people use it? YES. And everything is automatically synchronized. How long does it take to get set up? Usually fully operational within a few hours. Are there any contracts or term commitments? NO. Service is month-to-month. For those who have taken the time to read all the way down this far, we’re making a special introductory offer hoping you will provide feedback here on the forum about your experience with the ease of getting started, the power and efficiency of TextBox and our outstanding customer service.
The first 10 members here who PM me here or contact us directly and mention AutoShopOwner.com will receive:
A completely no obligation trial from now to the end of March 2017. An automatic free month every year if they sign up for service after the trial. Of course, I’d be happy to answer any questions in this thread, via private message in this form, buy phone or… by text.
Line1 Communications & TextBox
850.205.1111 (Call or Text)
By Ron Ipach
I released a video on my blog yesterday that seems to be causing a bit of a stir. Some shop owners are saying my idea is brilliant - others say I'm totally wrong.
In a nutshell, I'm advocating giving away $100 in services for a new client referral.
The last thing I want to do is give away bad information, so I'm asking for some help to set me straight if I'm way off base.
You can watch the video here for my full explaination: http://www.captaincarcount.com/auto-repair-marketing/is-this-a-crazy-idea-or-what/
By Stevens Automotive Service
You are a entrepreneur and your business is Automotive Repair. Run your business like a business and become more profitable.
You have a tool box just like your techs in the shop do and the ones with the correct tools , good work ethics and knowledge are the best at what they do. So can you in the shop management area just use your TOOL BOX!
A few things to get cleared up. I have read a lot of post , forums etc, dealing with car count, advertising, us against the dealerships etc. WELL ! First you have to concentrate on your business not what someone else is doing, what works for you and makes you money should be what matters to you and your business.
1) Concentrate on what your doing right if it needs refined ..REFINE IT.. DIAL IT IN... GET THE PERCENTAGES CORRECT.
2) Do you have enough work flow and are you getting the max out of what you already have ?
3) IF you don't have a good even flow of car count, advertise, but do it in a way that it comes back to you to show what your business has to offer that the others don't.
4) REPUTATION, CUSTOMER SERVICE, FIXING THE CONCERN and BEING A SMART BUSINESS OWNER are the only steps to winning.
5) Last but not least .. PEOPLE BUY GOODS AND SERVICES FROM PEOPLE PERIOD !!
Look at it in this perspective for a moment. Your advisors are problem solvers, customer comes in with a problem or just for a service and they let them know what it will take to repair it or what the car may be in need of if not now then soon. They are solving problems if not right now then later, building trust and reputation for your business. I always say if you solve there problem the rest SELLS itself. And for those of you that think and have been programmed to think that getting new customers, keeping the good ones you have to spend crazy money to get them and keep them is just that "crazy".
I will be glad to speak with anyone that wants to have less stress and make there shop profitable. Send me a message, email, phone call and we will go over what you have and what you are wanting to achieve and the consultation is always free. IT COST NOTHING TO ASK BUT IT COULD COST A LOT IF YOU DON'T !!
"LOAD YOUR TOOL BOX WITH THE RIGHT TOOLS"